BMW-benjamin-child

The Auto Detailing Industry: Overcoming Today’s Challenges and Preparing for the Future

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Auto detailing is a thriving industry where precision, customer satisfaction, and attention to detail set businesses apart. From hand waxing to ceramic coatings, auto detailing offers car owners the ability to protect and enhance their vehicles’ appearance. However, like any industry, it faces its share of challenges—both now and in the future.

In this blog, we’ll examine the current obstacles auto detailers encounter, explore emerging challenges heading into 2025 and beyond, and discuss how solutions like professional websites can position detailers for success.

Current Challenges for Auto Detailing Businesses

The auto detailing industry is seeing steady demand, yet several challenges threaten growth and profitability.

1. High Competition and Market Saturation

The auto detailing market is crowded, with thousands of businesses competing locally and regionally. The global car detailing market was valued at $14.65 billion in 2023 and is expected to grow at 3.8% annually through 2030, according to Market Research Future. This creates fierce competition for clients, especially in urban areas.

2. Rising Costs of Supplies

From high-quality cleaning products to specialized equipment, the cost of materials has risen sharply. For instance, the price of ceramic coating products increased by an average of 15% in 2023 due to supply chain disruptions and rising raw material costs. This forces businesses to balance quality and affordability.

3. Labor Shortages

Auto detailing requires skilled technicians who understand various techniques and materials. However, a 2023 report by the U.S. Bureau of Labor Statistics found that the automotive sector faces a 10% labor shortfall, with many workers shifting to higher-paying trades. This shortage limits the ability of businesses to scale.

4. Inconsistent Demand

Demand for detailing services is often seasonal. For example, many customers schedule deep cleans in spring to remove winter grime, but bookings can drop off during colder months. Businesses struggle to maintain steady revenue throughout the year.

5. Sustainability and Environmental Concerns

Car detailing requires significant amounts of water and chemicals, raising concerns about environmental impact. With 63% of consumers favoring businesses that adopt sustainable practices (according to a 2023 Nielsen report), detailers must explore eco-friendly solutions to attract environmentally conscious clients.

Car Interior dekler-ph
Car Interior dekler-ph

Story Example: John’s Auto Detailing

John, the owner of a small auto detailing business in Florida, has built a reputation for delivering impeccable results. However, rising supply costs and new competition have taken a toll. In 2023, John’s profits dropped by 12% as he struggled to differentiate his business and attract new customers.

Challenges in 2025 and Beyond

As the industry evolves, auto detailers will face new challenges driven by technology, customer expectations, and economic shifts.

1. Integration of Advanced Technology

By 2025, technology will play a larger role in auto detailing, from smart water reclamation systems to AI-assisted scheduling tools. Businesses that fail to adopt these technologies risk falling behind. According to Allied Market Research, the demand for ceramic coatings and other high-tech services will grow by 6.5% annually by 2030, highlighting the need for tech-savvy solutions.

2. Electric Vehicles (EVs)

The rise of electric vehicles brings unique detailing challenges. EVs often require specialized care for materials like glass roofs and high-tech dashboards. By 2026, EVs are expected to make up 30% of global car sales, according to BloombergNEF. Detailers will need to stay ahead by learning how to service these vehicles properly.

3. Economic Pressures

Economic uncertainty could impact customer spending habits. As the average cost of a premium detailing package reaches $300-$500, detailers may need to offer tiered pricing or discounts to appeal to cost-conscious customers.

4. Sustainability Regulations

Governments worldwide are implementing stricter environmental regulations. For example, California has introduced new laws limiting water usage in car washes, which may extend to detailing businesses. By 2025, businesses may need to invest in waterless systems or adopt biodegradable cleaning products to remain compliant.

5. Online Reputation and Customer Expectations

In the digital age, online reviews and social media play a significant role in business success. A 2024 survey by BrightLocal found that 85% of customers trust online reviews as much as personal recommendations. Maintaining a strong online presence and consistently delivering excellent service will be critical.

Story Example: Sarah’s Detailing Evolution

Sarah, a forward-thinking detailer in California, anticipated future challenges and adapted her business. In 2024, she invested in eco-friendly cleaning products and began offering EV-specific detailing packages. She also launched a sleek, professional website with video tutorials and a booking system. By 2025, Sarah’s revenue grew by 25%, and she became a local leader in sustainable detailing.

How Auto Detailers Can Thrive in a Changing Industry

To succeed, auto detailers must stay ahead of trends and meet customer expectations. Here are some strategies for growth:

1. Adopt Technology

  • Invest in water-saving equipment and steam-cleaning systems.
  • Use AI scheduling tools to streamline bookings and manage customer inquiries.
  • Offer virtual consultations to attract tech-savvy clients.

2. Specialize in EV Care

  • Train your team to handle EV-specific challenges, such as caring for unique materials and avoiding sensitive electronic components.
  • Market your expertise to EV owners, who are often willing to pay a premium for specialized services.

3. Go Green

  • Use biodegradable cleaning products and minimize water usage.
  • Highlight your sustainable practices on your website and marketing materials.
  • Partner with local environmental organizations to build community trust.

4. Focus on Customer Experience

  • Offer tiered service packages to accommodate various budgets.
  • Use CRM software to track customer preferences and send personalized follow-ups.
  • Showcase your expertise through social media, blog posts, and customer testimonials.

5. Strengthen Your Online Presence

  • A professional website with high-quality images, videos, and booking capabilities is essential.
  • Optimize your site for local SEO to attract customers in your area.
  • Actively engage with clients on platforms like Instagram and TikTok, sharing before-and-after photos and detailing tips.
Clean Care pietro-de-grandi
Clean Care pietro-de-grandi

Elevate Your Auto Detailing Business with Tech-ke Websites

In a competitive market, your website is your most powerful tool for attracting and retaining customers. At Tech-ke Websites, we specialize in creating modern, engaging sites tailored to your unique needs.

What We Offer

  • Professional Videos: Showcase your detailing process and highlight client transformations with stunning, high-quality video content.
  • Drone Footage: Use aerial views to display your facility or demonstrate outdoor services in a dynamic and captivating way.
  • Interactive Features: Add appointment booking systems, service calculators, and customer testimonials to streamline your business operations.
  • Cutting-Edge Design: Create a mobile-friendly, visually appealing site that reflects the precision and care you bring to your work.

Why Choose Tech-ke Websites?

At Tech-ke, we understand the unique challenges of the auto detailing industry. Our team combines creative design with the latest technology to help you stand out and grow your business. Whether you’re starting fresh or modernizing an existing brand, we’re here to help.

Take Your Business to the Next Level

Ready to build a website that works as hard as you do? Whether you’re launching a new detailing business or looking to elevate your brand, Tech-ke Websites has the tools and expertise to drive your success.

Contact us today and let’s build something great together!

4

Rick Barrett - Personal training

The Evolving World of Personal Training: Challenges Now and Beyond 2025

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The personal training industry has seen exponential growth over the past decade, fueled by increasing awareness of health and fitness. However, with this growth comes a range of challenges, from adapting to emerging technologies to meeting the diverse needs of clients in an ever-changing world.

In this blog, we’ll explore the current hurdles personal trainers face, forecast the challenges awaiting in 2025 and beyond, and discuss how modern solutions—like an engaging website—can help trainers grow their business and connect with clients.

Current Challenges for Personal Trainers

Personal training is no longer just about fitness—it’s a business that demands marketing savvy, technological adaptation, and personalized client care. Here are the top challenges trainers are facing today:

1. Rising Competition in the Fitness Industry

The fitness industry is saturated, with over 300,000 personal trainers in the U.S. alone, according to the International Health, Racquet & Sportsclub Association (IHRSA). Competition comes not only from fellow trainers but also from online fitness apps, group classes, and self-guided programs.

2. Navigating Hybrid Training Models

The COVID-19 pandemic accelerated the adoption of hybrid training, combining in-person and online sessions. While this expanded opportunities, it also required trainers to learn new skills in technology, video production, and remote client management. Many trainers struggle to provide a seamless experience across platforms.

3. Client Retention

Client turnover is a persistent issue. According to a 2023 survey by IDEA Health & Fitness Association, the average personal trainer loses 20-30% of their clients annually due to inconsistent results, lack of motivation, or financial constraints.

4. Economic Pressures

Inflation and rising costs have made personal training an optional expense for many consumers. In 2023, the average hourly rate for personal training was $50-$100, making affordability a barrier for some clients. Trainers must strike a balance between fair pricing and profitability.

5. Staying Relevant with Trends

The fitness industry is constantly evolving, with trends like high-intensity interval training (HIIT), functional fitness, and recovery-focused practices dominating the market. Trainers must continuously update their certifications and knowledge to stay competitive.

Story Example: Mike’s Struggle to Adapt

Mike, a personal trainer with 10 years of experience, built his career through word-of-mouth referrals and in-person sessions. When the pandemic hit, his business suffered as clients shifted to virtual options. Although Mike tried offering online sessions, his lack of technical skills made it difficult to compete with fitness apps and tech-savvy trainers. As a result, his client base dwindled, and his revenue declined by 40% in two years.

Personal Training gastro-editorial
Personal Training gastro-editorial

Challenges for Personal Trainers in 2025 and Beyond

The future of personal training will bring new challenges, shaped by technology, cultural shifts, and economic trends. Here’s what trainers can expect:

1. Increased Dependence on Technology

By 2025, the global fitness app market is projected to reach $15.6 billion, according to Statista. Trainers who fail to integrate digital tools like wearable tech, fitness tracking apps, and virtual training platforms risk falling behind.

2. Demand for Hyper-Personalization

Clients are increasingly looking for customized programs tailored to their unique goals, lifestyles, and health conditions. A 2024 McKinsey survey found that 74% of fitness consumers expect personal trainers to offer tailored meal plans, recovery strategies, and mental health support in addition to workouts.

3. Emphasis on Holistic Wellness

As wellness trends evolve, personal trainers will need to address more than just physical fitness. Mental health, sleep optimization, and stress management will become integral to training programs. By 2026, the Global Wellness Institute predicts that holistic wellness will represent 40% of the fitness market.

4. Economic Uncertainty

Global economic fluctuations will likely affect discretionary spending, making personal training a luxury for many clients. Trainers must explore flexible pricing models, such as group training or subscription-based programs, to appeal to a broader audience.

5. Balancing Data Privacy and Technology

The rise of wearable devices and fitness apps brings concerns about data privacy. Trainers will need to navigate how to use client data responsibly while complying with regulations like GDPR or CCPA in the coming years.

Story Example: Sarah’s Tech-Forward Approach

Sarah, a certified personal trainer, recognized early on that the fitness industry was shifting. In 2024, she invested in wearable tech integrations and built a digital platform offering personalized programs. Sarah also used video tutorials and live Q&A sessions to engage her clients. By 2025, her business had doubled, with 70% of her income coming from virtual training. Her adaptability allowed her to thrive despite economic challenges.

How Personal Trainers Can Prepare for the Future

Adapting to change is essential for success in the fitness industry. Here are strategies personal trainers can implement to overcome current and future challenges:

1. Embrace Technology

  • Use apps and platforms like Trainerize or MyFitnessPal to deliver workout plans and track progress.
  • Integrate wearable fitness devices, such as smartwatches, to provide data-driven insights.
  • Offer virtual training options to cater to remote clients.

2. Focus on Education

  • Stay up-to-date with certifications in trending areas, such as mobility training, mental health support, or nutrition coaching.
  • Attend workshops and conferences to remain competitive.

3. Enhance Client Experience

  • Offer tailored programs that address fitness, nutrition, and recovery.
  • Use progress-tracking tools to show measurable results.
  • Provide consistent communication and support to keep clients engaged.

4. Diversify Revenue Streams

  • Create digital products, such as eBooks or pre-recorded workout plans, to generate passive income.
  • Host group training sessions or fitness challenges to attract cost-conscious clients.

5. Build a Strong Online Presence

A professional website and active social media accounts are crucial for attracting and retaining clients. A website can showcase testimonials, success stories, and program offerings while making it easy for clients to book sessions or contact you.

Elevate Your Personal Training Business with Tech-ke Websites

As a personal trainer, your focus is on transforming lives—but does your website reflect the energy and professionalism you bring to your clients? Whether you’re just starting or looking to revamp your online presence, Tech-ke Websites can help.

What We Offer

  • Professional Videos: Create engaging content that showcases your training style, client transformations, and expertise.
  • Drone Footage: Highlight outdoor boot camps or gym facilities with dynamic aerial views.
  • Cutting-Edge Design: We’ll build a mobile-friendly, visually stunning website that includes client testimonials, booking systems, and online payment options.
  • Interactive Features: Add virtual training demos, fitness tracking integrations, and subscription options for online programs.

Why Choose Tech-ke Websites?

At Tech-ke, we understand that personal trainers need more than just a website—they need a platform that grows their business and connects them with clients. With our expertise in web design and cutting-edge technology, we’ll create a site that reflects your passion and professionalism.

Take Your Business to the Next Level

Whether you’re launching your career or modernizing your brand, Tech-ke Websites is here to support your journey. Let’s build something great together!

Contact us today and discover how we can elevate your personal training business.

4

C

Childcare Markus-Spiske

The Evolving Landscape of Childcare: Challenges Today and Tomorrow

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Childcare has always been a cornerstone of society, enabling parents to balance work and family life while fostering the growth and development of the next generation. Yet, the childcare industry faces mounting challenges, both immediate and long-term, as economic pressures, staffing shortages, and shifting parental expectations reshape the field.

In this blog, we’ll explore the current struggles childcare providers face, the emerging challenges expected in 2025 and beyond, and how centers can adapt to thrive in an evolving landscape.

Current Challenges Facing Childcare Centers

Childcare providers are grappling with a range of issues that make daily operations more difficult than ever. Let’s delve into the top challenges:

1. Staffing Shortages

The childcare industry has been hit hard by workforce shortages. According to the Bureau of Labor Statistics, employment in childcare dropped by 12% from 2019 to 2023, and many centers are still struggling to recruit and retain qualified staff. Low wages—averaging just $13.31 per hour in 2023—make it difficult to compete with other industries.

2. Rising Costs

Inflation has driven up operating expenses for childcare centers, from rent and utilities to supplies and food. A 2023 survey by Child Care Aware of America found that the average annual cost of childcare for one child was $10,853, up 8% from the previous year. Many providers face the dilemma of raising fees, which could price out families, or absorbing costs and risking financial instability.

3. Compliance with Regulations

Childcare providers must comply with strict regulations, including licensing, health and safety standards, and staff-to-child ratios. In 2023, new policies aimed at improving safety increased paperwork and required additional training hours, adding strain to already overburdened staff.

4. Increased Parent Expectations

Today’s parents expect more than basic childcare—they want centers to provide enrichment programs, eco-friendly practices, and digital communication tools. A 2023 Pew Research survey showed that 72% of parents consider educational programming an essential factor in choosing a childcare center.

Story Example: Sarah’s Struggles

Sarah, the owner of a small childcare center in a suburban community, has seen her operating costs rise by 15% over the past two years. Despite increasing tuition slightly, she’s struggling to afford competitive wages for her staff, resulting in high turnover. Meanwhile, parents are asking for more updates throughout the day, which has forced Sarah to consider investing in new technology to maintain her reputation.

Crayons Aaron Burden
Crayons Aaron Burden

Challenges for Childcare Centers in 2025 and Beyond

As the world changes, so too will the challenges facing childcare providers. Here are some of the most significant hurdles the industry will face in the years ahead:

1. Adapting to a Digital-First Generation

Parents in 2025 and beyond will increasingly expect childcare centers to integrate technology into their operations. Apps for real-time updates, virtual tours, and digital payment systems will become standard. Centers that fail to adopt these tools may lose clients to more tech-savvy competitors.

2. Sustainability Pressures

With climate change concerns growing, parents are becoming more eco-conscious. By 2025, an estimated 45% of parents will prioritize childcare centers with sustainable practices, such as eco-friendly toys, energy-efficient facilities, and waste reduction programs.

3. Increased Demand for Flexible Care Options

The rise of hybrid and remote work has shifted family dynamics. In 2025, childcare providers may need to offer more flexible options, such as part-time care, drop-in care, or evening hours, to accommodate diverse schedules.

4. Addressing Mental Health and Developmental Needs

The impact of the COVID-19 pandemic on children’s mental health has highlighted the need for more resources in childcare. A 2023 CDC study found that 1 in 6 children under the age of 8 has a diagnosed developmental delay. By 2025, childcare centers will face increased pressure to provide specialized training for staff and partner with mental health professionals.

5. Staffing Crisis Worsens

Without significant policy changes, staffing shortages are expected to persist. By 2026, the industry will need an additional 350,000 workers to meet demand, according to the Center for American Progress. Recruiting and retaining qualified staff will remain a top priority and a significant challenge.

Story Example: The Johnson Family’s Search

The Johnson family recently relocated to a new city and struggled to find a childcare center that met their needs. They wanted a center with eco-friendly practices, flexible scheduling, and regular digital updates. After weeks of searching, they finally found one—but it had a year-long waitlist.

How Childcare Centers Can Adapt to the Future

Despite the challenges, childcare centers have opportunities to innovate and thrive. Here are strategies to prepare for 2025 and beyond:

1. Embrace Technology

Investing in technology can streamline operations and enhance the parent experience. Tools like daycare management software can handle billing, attendance, and communication, while apps allow parents to receive real-time updates about their child’s day.

2. Focus on Sustainability

Implement eco-friendly practices, such as recycling programs and energy-efficient lighting, to attract environmentally conscious families. Highlight these efforts on your website and marketing materials.

3. Prioritize Staff Well-Being

Offer competitive wages, professional development opportunities, and supportive work environments to attract and retain staff. A happy, well-trained team will improve your center’s reputation and the quality of care provided.

4. Enhance Parent Communication

Clear and consistent communication builds trust with parents. Consider using newsletters, apps, or even video updates to keep families informed and engaged.

5. Upgrade Your Website

Your website is often the first impression families have of your center. A modern, user-friendly website with high-quality visuals, clear information, and online scheduling options can set you apart from competitors.

Elevate Your Childcare Center with Tech-ke Websites

As a childcare provider, your focus is on nurturing children and supporting families. But does your website reflect the quality of care you offer? Whether you’re launching a new childcare center or looking to refresh your online presence, Tech-ke Websites can help.

What We Offer

  • Professional Videos: Give prospective parents a glimpse into your center’s daily activities, facilities, and staff through high-quality video tours.
  • Drone Footage: Showcase your outdoor play areas and facilities from a stunning aerial perspective.
  • Cutting-Edge Features: We’ll integrate features like online registration, payment portals, and parent communication tools to make your website a seamless part of your operations.
  • Mobile-Friendly Design: Our designs ensure parents can easily access your site from any device, whether at home or on the go.

Take the Next Step

Don’t let an outdated website hold your childcare center back. With Tech-ke Websites, you’ll get a modern, visually stunning site that attracts families and sets you apart in a competitive market.

Contact Tech-ke Websites today to start building something great together!

4

Bookkeeping

Navigating Bookkeeping Challenges: Preparing for Tax Time and the Future

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As December rolls in, bookkeepers everywhere are gearing up for the year’s most hectic season: tax time. Balancing books, reconciling accounts, and preparing financial statements become critical as clients scramble to ensure compliance and minimize tax liabilities. Yet, the challenges of bookkeeping go beyond tax season. With rapid advancements in technology, shifting regulations, and increasing client expectations, the bookkeeping industry is poised for significant transformation in 2025 and beyond.

In this blog, we’ll explore the current challenges bookkeepers face, what lies ahead, and how you can set yourself apart as a modern bookkeeper.

Current Challenges in Bookkeeping: The Tax Season Crunch

Tax season has always been the busiest time of year for bookkeepers. While the tasks remain relatively consistent—gathering documents, reconciling discrepancies, and filing on time—several new challenges make this year particularly daunting:

  1. Navigating Inflation and Economic Pressures
    Inflation has impacted small businesses in 2023, with operating costs increasing by an average of 7.1% compared to the previous year. Many businesses are cutting costs wherever possible, leading to reduced spending on bookkeeping services or outsourcing. For bookkeepers, this means managing more complex financials with fewer resources as clients try to do more in-house.
  2. The Growth of Remote and Hybrid Workforces
    Since the pandemic, over 58% of U.S. businesses have adopted hybrid or fully remote work models. This shift complicates payroll, expense tracking, and tax reporting as bookkeepers navigate varying tax laws across different states or countries.
  3. Data Security Concerns
    Cyberattacks have increased by 13% year-over-year, putting sensitive financial data at risk. Bookkeepers must invest in secure software and educate clients on secure practices to protect both parties.
  4. Adapting to New Tax Laws
    In 2024, 47% of bookkeepers reported that keeping up with regulatory changes was their biggest challenge. The IRS continues to make adjustments, including changes in 1099-K reporting thresholds for business transactions and updates to the tax code, making compliance more complex than ever.
Tax Time
Tax Time

Story Example: Jane’s Bookkeeping Firm

Jane, a bookkeeper in her fifth year of business, saw her client roster double in 2023. While this growth was exciting, it came with its fair share of stress. Several new clients were hybrid startups operating in multiple states, each with unique tax obligations. Jane had to upgrade her software to manage multi-state payroll but found that some clients weren’t equipped to provide clean, organized data. The result? Long hours, late nights, and a near-miss on one client’s tax filing deadline.

Challenges for Bookkeepers in 2025 and Beyond

The future holds new challenges and opportunities for bookkeepers as technology and client expectations evolve.

1. Automation and Artificial Intelligence (AI)

Automation tools like QuickBooks, Xero, and AI-driven platforms such as Bench are already transforming bookkeeping. By 2025, the global accounting software market is projected to grow to $25.2 billion, with automation taking over routine tasks such as categorizing expenses and reconciling accounts. While this streamlines processes, it also creates competition for bookkeepers, who must prove their value beyond basic data entry.

2. Sustainability Reporting

Environmental, Social, and Governance (ESG) metrics are becoming more important for businesses, with 40% of small to medium-sized enterprises (SMEs) expected to report on sustainability efforts by 2026. Bookkeepers will need to track not just financial data but also carbon footprints and other ESG-related metrics.

3. Cryptocurrency and Digital Assets

The rise of cryptocurrency is adding complexity to financial reporting. By 2025, it’s estimated that 10% of global businesses will have cryptocurrency on their balance sheets. Bookkeepers will need to understand how to handle volatile assets, track transactions, and comply with tax laws surrounding digital currencies.

4. Globalization of Small Businesses

E-commerce has made it easier than ever for small businesses to operate globally. Bookkeepers must be prepared to handle international transactions, manage foreign currency exchanges, and comply with tax laws in multiple jurisdictions.

5. Increasing Client Expectations

Clients are looking for bookkeepers who do more than manage finances—they want advisors who can provide insights and strategies for growth. By 2026, 62% of business owners are expected to prioritize bookkeepers who can offer real-time data and actionable recommendations.

Story Example: Mark’s Modern Firm

Mark, a tech-savvy bookkeeper, embraced AI tools early on to streamline his processes. In 2025, one of his e-commerce clients began accepting cryptocurrency payments. While Mark was initially unfamiliar with crypto accounting, he invested in training and partnered with a tech firm to integrate crypto tracking tools. This effort not only retained his client but also opened the door to new business opportunities in the crypto space.

How to Stay Ahead: Modern Solutions for Bookkeepers

To thrive amidst these challenges, bookkeepers must adapt to the changing landscape. Here are some strategies to future-proof your business:

  • Invest in Technology: Stay ahead by adopting AI-driven software and blockchain tools for secure and efficient bookkeeping.
  • Educate Yourself: Regularly update your knowledge on tax laws, ESG metrics, and digital asset accounting.
  • Focus on Value-Added Services: Offer insights and strategic advice to position yourself as a trusted advisor.
  • Enhance Client Communication: Use technology like client portals and chatbots to make communication seamless.
  • Market Yourself Effectively: Your online presence matters more than ever. A professional website that showcases your expertise is essential.

Elevate Your Business with Tech-ke Websites

As a bookkeeper, your expertise is invaluable—but does your website reflect that? Whether you’re just starting out or have been in the industry for years, your online presence is often your first impression.

At Tech-ke Websites, we specialize in creating modern, cutting-edge websites for bookkeepers. Our services include:

  • Professional Videos: Showcase your expertise and services through high-quality videos that engage your audience.
  • Drone Footage: Add a unique touch to your website with drone footage of your office or events.
  • State-of-the-Art Technology: From AI-driven chatbots to client portals, we’ll equip your website with the tools you need to impress and retain clients.

Imagine a sleek, user-friendly website that not only attracts clients but also communicates your value as a modern, tech-savvy bookkeeper. Whether you’re looking to launch your first site or revamp an outdated one, Tech-ke Websites is here to help.

Take the Next Step

Don’t let an outdated website hold you back. Contact Tech-ke Websites today and let’s build something great together!

4

4

Farming Tractor

A Tale of Tools: The Evolution of Equipment on Small Vegetable Farms

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Small-scale vegetable farming has undergone a remarkable transformation over the past two decades. As the demand for fresh, locally grown produce has risen, farmers have turned to innovative tools and techniques to improve efficiency, reduce labor, and maintain sustainability. This blog explores the tools small farmers are using today, contrasting them with those popular 10–20 years ago, while weaving in real-life stories and notable statistics to illustrate the shift.

The Tools of Today: A Technological Renaissance

  1. Compact Tractors and Implements
    • Then: Two decades ago, small vegetable farmers relied heavily on hand tools, walk-behind tractors, and animal-drawn implements. Compact tractors were rare due to high costs, and many farms couldn’t justify the investment.
    • Now: Affordable compact tractors like the John Deere 1025R or Kubota BX series have become staples for small farms. These machines, often priced under $25,000, come with attachments for plowing, tilling, planting, and even harvesting. A study by the National Sustainable Agriculture Coalition (NSAC) in 2021 revealed that 68% of small vegetable farmers considered compact tractors essential to their operations.
  2. High-Tunnel Greenhouses
    • Then: Most small farmers used open-field cultivation, which left them at the mercy of unpredictable weather. Plastic sheeting or makeshift cold frames were the closest options for season extension.
    • Now: High tunnels (or hoop houses) have revolutionized vegetable farming. These structures allow farmers to extend growing seasons, protect crops, and enhance yields. For example, a report from the USDA in 2022 showed that farms using high tunnels produced 25–30% more revenue due to extended harvest windows.
    Story Spotlight: Emily, a farmer in Vermont, doubled her kale and spinach yield by investing in a 30-foot high tunnel. “The tunnel paid for itself in two years,” she said, highlighting its transformative impact.
  3. Precision Seeding Tools
    • Then: Seeding was often done manually or with basic hand-pushed seeders. These tools were effective but prone to inconsistency, leading to uneven germination and wasted seeds.
    • Now: Tools like the Jang JP-1 Seeder, which costs around $500, offer precise seed placement, adjustable seed size plates, and uniform spacing. This has reduced seed waste by 15–20% on average, according to Michigan State University’s research in 2023.
  4. Irrigation Systems
    • Then: Farmers relied on flood irrigation or hand-watering, both of which wasted water and were labor-intensive. Drip irrigation was a luxury for larger operations.
    • Now: Drip irrigation has become more accessible, with kits for small farms starting at $200. This system delivers water directly to plant roots, conserving up to 50% more water than traditional methods. In California, a study showed that small farms using drip irrigation increased their tomato yields by 35% while cutting water usage in half.
    Story Spotlight: Raj, a farmer in Arizona, shared how he converted his one-acre farm to drip irrigation in 2019. “It saved us during the drought years,” he explained, emphasizing the importance of water conservation.
  5. Mobile Apps and Smart Tools
    • Then: Record-keeping and farm management were often done manually, with pen and paper or Excel sheets. There were few digital solutions tailored for small farms.
    • Now: Apps like FarmLogs and Tend are changing the game. These tools track planting schedules, monitor weather, and optimize crop rotation, all from a smartphone. A survey by AgTech Next in 2022 found that 43% of small farmers used at least one farm management app to streamline operations.
Farm Vegetables
Farm Vegetables

Tools of the Past: A Look Back

  1. Hand Tools and Manual Labor
    • Shovels, hoes, and rakes were the backbone of small farms 20 years ago. While effective for small plots, they demanded immense physical labor. Back injuries and fatigue were common.
  2. Walk-Behind Tractors
    • Popular models like the BCS tiller were favored for their affordability and versatility. However, these tools often struggled with larger acreages or heavier soil types, limiting their efficiency.
  3. Broadcast Spreaders
    • Fertilizer application was done with hand-crank spreaders, which lacked precision. Over-fertilization and uneven growth were frequent issues.

The Numbers Behind the Shift

  • Labor Efficiency: A compact tractor with a tiller attachment can prepare one acre in under two hours, compared to 20–30 hours with hand tools.
  • Yield Improvements: According to the University of Vermont, farmers using precision seeders reported a 15–25% increase in marketable crops.
  • Adoption Rates: The USDA’s 2021 census revealed that 72% of small farms with gross incomes under $250,000 had adopted at least one modern farming technology.

The Human Element: Why Farmers Upgrade

While technology plays a key role, the decision to adopt new tools often comes down to stories like those of Emily and Raj. These farmers are not just seeking efficiency but are also balancing economics, sustainability, and personal well-being.

Take, for instance, Clara, a farmer in Georgia. Ten years ago, she spent 50 hours a week tending her two-acre farm with hand tools. After investing in a small tractor, drip irrigation, and a high tunnel, she reduced her labor hours by 40% while increasing her revenue by 30%. “I can finally spend weekends with my kids,” Clara said, reflecting on the emotional impact of modern tools.

Challenges and Future Trends

Despite the benefits, some barriers remain. High upfront costs, lack of technical knowledge, and limited access to financing still prevent some farmers from upgrading. However, organizations like the NRCS (Natural Resources Conservation Service) and private grants are working to bridge these gaps.

Looking ahead, emerging technologies like autonomous tractors and AI-driven monitoring systems promise even greater efficiencies. For example, in 2023, MIT developed a prototype robot that can identify and remove weeds autonomously, potentially saving farmers hours of manual labor.

Conclusion: A Legacy of Growth

The evolution of tools on small vegetable farms is a testament to the resilience and innovation of farmers. While the shovels and hoes of yesteryear laid the foundation, today’s compact tractors, precision seeders, and smart apps are building the future.

For small farmers, every tool tells a story. It’s a story of hard work, adaptation, and the quest for sustainability in an ever-changing agricultural landscape. As we celebrate these advancements, we must also ensure that all farmers have access to the tools they need to succeed.

References:

  1. National Sustainable Agriculture Coalition (NSAC), 2021
  2. USDA Census of Agriculture, 2021
  3. Michigan State University, 2023
  4. AgTech Next Survey, 2022
  5. University of Vermont, 2023

This shift in tools is about more than just productivity—it’s about empowering small farmers to continue feeding their communities in an increasingly complex world.

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The Rising Demand for Caregiving Services: A Baby Boomer Challenge

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The Rising Demand for Caregiving Services: A Baby Boomer Challenge

Ageing
Ageing

The United States is undergoing a significant demographic shift as the baby boomer generation (born 1946–1964) reaches retirement and ages. This cohort of approximately 73 million people is not only entering their 60s and 70s but is also driving a dramatic increase in the demand for caregiving services. With more boomers needing assistance with daily living, chronic conditions, and specialized care, the caregiving industry is facing an urgent challenge.

The Scope of the Caregiving Crisis

By 2030, all baby boomers will be over 65, marking a significant increase in the senior population and creating a new wave of demand for caregiving. Nearly 10,000 baby boomers retire every day, and as many of them deal with age-related health challenges, caregiving needs are escalating【9】【10】. In fact, it’s estimated that 70% of individuals over 65 will require long-term care at some point in their lives, further stressing the need for professional caregiving services【9】.

This has significant implications, not just for seniors and their families, but also for the caregiving workforce. With a limited number of caregivers to meet the rising demand, shortages in this sector are expected to worsen unless more investment is made in training, pay, and working conditions【10】.

Key Drivers of the Caregiving Boom

  1. Aging in Place: Baby boomers are increasingly choosing to “age in place,” preferring to remain in their homes as they grow older. This preference for home care has led to a surge in demand for services that enable seniors to stay at home longer, reducing hospital readmissions and improving their overall quality of life【8】.
  2. Chronic Conditions: As the baby boomer generation lives longer, chronic health conditions such as heart disease, diabetes, arthritis, and dementia are becoming more prevalent. Managing these conditions requires specialized care, adding to the need for professional caregiving services【10】.
  3. Workforce Shortages: The caregiving industry, already stretched thin, faces increasing pressure as the boomer generation’s caregiving needs continue to grow. Recruitment and retention are key challenges, with many caregivers leaving the profession due to low wages and difficult working conditions【10】.

The Numbers Behind the Trend

  • Financial Impact: The costs associated with caregiving are skyrocketing. It is estimated that the U.S. will spend $1 trillion annually on Alzheimer’s care by 2050【9】.
  • Workforce Demand: The Bureau of Labor Statistics predicts that by 2028, the U.S. will need an additional 1.2 million home health aides to meet the caregiving demands of an aging population【10】.
  • Social Security Strain: Nearly 39% of baby boomers’ retirement income is dependent on Social Security, which will only be more strained as more people retire【9】.

The Human Side of Caregiving

The growing need for caregiving services is personal for many families. For example, Marie, a 58-year-old woman from Texas, balances caring for her 85-year-old father, who recently had a stroke, alongside her full-time job and teenage children. “Hiring professional caregivers allowed me to continue working while ensuring my father received the best care,” she says. This scenario is becoming more common as families struggle to balance caregiving duties with other responsibilities.

Innovations in Caregiving

To cope with rising demand, the caregiving industry is integrating new technologies and approaches:

  • Telehealth and Remote Monitoring: These innovations allow caregivers to provide support through virtual visits and monitor health metrics remotely, which reduces the need for in-person visits【10】.
  • Assistive Technologies: Tools like robotic assistants and medication management systems are becoming more common, helping caregivers manage more clients and providing more efficient, personalized care【10】.

Policy and Funding Needs

To support this growing need for caregiving services, government policy must evolve. Programs such as Medicare and Medicaid need to expand, and there must be more support for informal caregivers, such as family members who provide unpaid care. Providing resources like respite care, counseling, and financial assistance will be key to ensuring these caregivers can continue their work without burning out【10】.

Additionally, increasing funding for caregiver training programs and offering better compensation for workers are critical steps toward addressing the caregiving workforce crisis【10】.

Conclusion

As the baby boomer generation ages, the demand for caregiving services is expected to grow exponentially. Addressing this demand will require innovation in care models, a focus on improving caregiver working conditions, and long-term policy solutions that support both formal and informal caregivers. By acting now, we can ensure that the aging population receives the care they need and deserve, while also supporting the caregivers who make this possible.

Sources:

  1. Hope Home Care discusses the increasing importance of home care and its role in supporting aging in place【8】.
  2. Unbiased explores the economic implications of baby boomer retirements and the challenges facing Social Security【9】.
  3. ThriveWell highlights demographic shifts and future trends in caregiving, including the role of technology in enhancing care【10】.

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Farmers Market -Shelly Pauls

How Small Farm Businesses Can Put Their Products in Front of the Right People

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Small farm businesses are the heart of local communities, offering fresh, unique, and sustainably sourced products. Yet, with limited budgets and resources, many small farms struggle to compete with larger operations. The good news is that with the right marketing strategies, small farms can thrive.

In this blog, we’ll share actionable steps to help small farm businesses get their products in front of the right audience. We’ll back these strategies with statistics, real-world examples, and practical tips. Plus, we’ll show how a cutting-edge website with drone photography can elevate your farm’s online presence and attract more customers.

The Growing Demand for Local Food

Small farms make up 89% of all farms in the U.S., but they contribute just 20% to agricultural production, according to the USDA‘s 2023 report. Meanwhile, consumer demand for local food is skyrocketing. A 2021 Food Marketing Institute (FMI) survey revealed that 81% of U.S. consumers prefer locally sourced food and are willing to pay a premium for it.

This growing preference offers an incredible opportunity for small farms to thrive—if they adopt smart marketing tactics to connect with these consumers.

Vegetable Shower
Vegetable Shower

Step 1: Form Local Partnerships

Building relationships with local businesses is one of the fastest ways to increase your farm’s visibility. Examples include:

  • Farm-to-Table Restaurants: Partner with chefs who highlight locally sourced ingredients. According to a 2023 National Restaurant Association report, 66% of diners prefer restaurants that support local farms.
  • Community Supported Agriculture (CSA): The CSA model allows customers to subscribe to weekly or monthly boxes of your farm’s produce. LocalHarvest.org estimates there are over 7,000 CSA farms in the U.S., and the number is steadily growing.
  • Farmers’ Markets: Farmers’ markets remain a top channel for connecting directly with consumers. The USDA reports that farmers’ market participation has grown by 50% in the last decade.

Step 2: Showcase Your Farm with Stunning Visuals

A picture is worth a thousand words, but a drone photograph is worth a thousand customers. High-quality images of your farm can inspire trust and curiosity, while drone photography can highlight the unique features of your property.

  • Drone Benefits for Farms:
    • Showcase the scale and beauty of your land.
    • Highlight sustainable practices like crop rotation or organic farming.
    • Capture unique angles of farm events, such as harvests or markets.
  • Example: Sweet Meadow Farm in California used drone footage on their website to showcase their lavender fields. The aerial perspective attracted thousands of new visitors to their site and significantly boosted event bookings for their seasonal lavender festival.

At Tech-ke Websites, we specialize in drone photography to make your farm shine online. These captivating visuals help your customers connect with your farm on an entirely new level.

Selling Vegetables
Selling Vegetables

Step 3: Build a Professional Online Presence

A well-designed website is essential for small farms to attract and retain customers. Here’s why:

  • Online Sales: With online grocery sales reaching $140 billion in 2023 (eMarketer), your website can serve as a virtual farmers’ market, open 24/7.
  • Local SEO: Optimize your website for search terms like “organic vegetables near me” to attract local customers. Google reports that 76% of people who search for something nearby visit a business within 24 hours.
  • Social Media Integration: Use your website to link to active social media platforms like Instagram and Facebook, where you can engage directly with your audience.
  • Example: Green Gate Farms in Texas combined a stunning website with active social media posts to promote their CSA program. Their Instagram features behind-the-scenes farm activities, while their website allows customers to sign up for CSA memberships seamlessly.

Step 4: Share Your Farm’s Story

Consumers care about the story behind their food. Use your website, blog, and social media to share:

  • How your farm got started.
  • Your commitment to sustainable practices.
  • The people and processes behind your products.
  • Example: Happy Hens Farm in Oregon used a blog post and video to explain how they raise free-range chickens and grow organic produce. Their storytelling approach doubled their CSA subscriptions within six months.

Step 5: Utilize Email Marketing

Email marketing is a cost-effective way to keep customers engaged. HubSpot research shows that email generates $42 for every $1 spent, making it one of the most profitable marketing tools available.

  • Ideas for Emails:
    • Send monthly newsletters featuring recipes, farm updates, and promotions.
    • Offer discounts or rewards for referrals to encourage new customers.
    • Share upcoming events, such as seasonal festivals or farmers’ market appearances.
Limes
Limes

Step 6: Host Farm Events

Invite customers to experience your farm firsthand through events like:

  • Farm Tours: Show off your sustainable practices and educate visitors about your process.
  • Pick-Your-Own Produce: Seasonal picking events are family favorites and drive foot traffic.
  • Workshops: Teach skills like canning, composting, or gardening to connect with customers on a deeper level.
  • Example: Johnson’s Backyard Garden in Texas hosts open farm days and workshops, attracting hundreds of visitors. These events strengthen community loyalty and often lead to increased CSA signups.

Step 7: Work with Influencers

Collaborate with food bloggers or social media influencers who share your values. Micro-influencers—those with smaller but highly engaged audiences—can be particularly effective for small farms.

  • Example: Prairie Fruits Farm & Creamery in Illinois partnered with a local food blogger to promote their goat cheese and farm dinners. This partnership increased their social media following and boosted event attendance.

Step 8: Analyze and Adjust

Track the success of your marketing efforts to identify what works best. Tools like Google Analytics and social media insights provide valuable data.

  • Statistics to Monitor:
    • Website traffic and conversions from online sales.
    • Engagement rates on social media posts.
    • Email open and click-through rates.

Why Marketing Matters for Small Farms

By building local partnerships, leveraging stunning visuals, and engaging online, small farms can meet the growing demand for fresh, sustainable products. Investing in your farm’s marketing isn’t just an expense—it’s a pathway to growth and long-term success.

Let Tech-ke Help Your Farm Shine Online!

Your farm deserves a website that reflects its beauty and mission. At Tech-ke Websites, we specialize in helping small businesses grow with cutting-edge designs, powerful tools, and stunning drone photography that showcases your farm’s story like never before.

Here’s what we offer:

  • Custom Website Design: Create a modern, mobile-friendly site that showcases your products.
  • Drone Photography: Highlight your farm with breathtaking aerial views.
  • E-Commerce Solutions: Make it easy for customers to shop online.
  • SEO Optimization: Help your farm show up in local search results.
  • Blog Content: Tell your story and share updates to engage your audience.

Let’s Build Something Great Together.

Contact us today for a free consultation and let’s help your farm business grow!

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How Small Businesses Can Put Their Products in Front of the Right People

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Small businesses face unique challenges in reaching their target audience, particularly when competing with larger brands with bigger budgets. However, with strategic planning and clever use of digital tools, small businesses can effectively put their products in front of the right people, making a big impact without a huge budget. Here’s a step-by-step guide on how to achieve this, backed by data, real-life examples, and actionable insights.

1. Understand Your Target Audience

Before promoting products, it’s essential to know who the target audience is. According to a study by Cint, businesses that identify their target market see a 3.3 times higher conversion rate than those that don’t. Understanding age, gender, income level, and preferences can shape how and where products are marketed.

For example, Everlane, a sustainable clothing brand, focuses on environmentally conscious consumers who value transparency and ethical sourcing. By clearly identifying this target audience, Everlane can focus its advertising on platforms where eco-conscious users are more likely to be found, like Instagram and Facebook, using storytelling to build trust.

2. Leverage Social Media to Reach Your Audience

Social media platforms offer significant opportunities for small businesses to reach their target audience affordably. With an estimated 4.2 billion active users worldwide, platforms like Instagram, Facebook, TikTok, and LinkedIn have become essential for businesses aiming to reach specific demographics.

To succeed, use insights and analytics to determine where your audience spends their time. TikTok is hugely popular among Gen Z and Millennials, with 60% of its users between ages 16-24. Small businesses like Glow Recipe, a skincare brand, have successfully reached younger audiences by creating engaging, on-brand content on TikTok. By focusing on user-generated content and tutorials, Glow Recipe has seen massive growth on a small marketing budget.

For small businesses without extensive resources, Instagram Reels and Facebook Ads are affordable options for targeted advertising. Facebook Ads, for example, allows small businesses to target users based on interests, behaviors, and locations. According to Meta, a well-targeted Facebook Ad campaign can increase a business’s reach by 89% on average.

3. Invest in Local SEO for Search Engine Visibility

Search engines are still one of the most effective ways to reach people who are actively searching for products or services. Google processes over 8.5 billion searches per day, and local search—such as “coffee shop near me”—is among the most popular. In fact, 46% of Google searches are seeking local information, making it vital for small businesses to prioritize local SEO.

For instance, Pet Wants, a pet food company, saw growth after optimizing its website for local search terms like “organic pet food near me.” They also created Google Business profiles for their locations, allowing them to appear in search results and on Google Maps. By focusing on local SEO, Pet Wants could connect with nearby customers who were actively searching for pet food options.

To replicate this, small businesses should:

  • Register with Google My Business
  • Use locally relevant keywords on their websites
  • Encourage satisfied customers to leave positive Google reviews

4. Utilize Influencer Marketing

Influencer marketing is not only for big brands; small businesses can also benefit by working with micro-influencers who typically charge less but engage strongly with niche audiences. According to Influencer Marketing Hub, brands can earn $5.78 for every $1 spent on influencer marketing. Micro-influencers (those with 1,000 to 100,000 followers) often have more engaged audiences than mega-influencers.

Take the example of Blume, a small self-care company focused on natural skincare. Blume partnered with micro-influencers who aligned with their brand values of clean beauty and self-love. The result was a dramatic increase in brand awareness among target audiences, with followers trusting the product endorsements.

Small businesses should seek out influencers who resonate with their values and audience. Platforms like Upfluence or AspireIQ make it easier to find influencers in specific niches, ensuring products are put in front of the right people.

5. Use Email Marketing to Keep Your Brand Top-of-Mind

While newer marketing channels often get the most attention, email marketing remains one of the most effective tools for small businesses. For every dollar spent, email marketing has an average return on investment (ROI) of $42, according to HubSpot.

Small business Misfits Market, an organic produce delivery service, has mastered email marketing by regularly updating its subscribers on new offerings, discount promotions, and seasonal produce changes. With this consistent outreach, they keep their customers informed and engaged, translating to repeat purchases and brand loyalty.

For small businesses, an effective email strategy might include:

  • Regular updates to engage subscribers
  • Personalized content that reflects past purchase behavior
  • Exclusive offers for loyal customers

Using platforms like Mailchimp or Constant Contact, small businesses can start with a basic email strategy and gradually build their list and engagement over time.

6. Experiment with Paid Advertising in Strategic Ways

While organic reach on social media is valuable, paid advertising can give small businesses an edge in reaching new customers quickly. Google Ads, for instance, lets businesses show up at the top of search results, and studies have shown that 63% of people are more likely to click on a paid search ad than an organic link if the ad directly answers their search query.

A small jewelry business could allocate a modest budget to test Google Ads targeting keywords like “handcrafted jewelry” or “unique wedding bands.” By focusing on specific, high-intent keywords, the business can drive relevant traffic to its site and potentially convert these visitors into buyers.

To make paid advertising work:

  • Start with a small budget and focus on high-intent keywords
  • Use A/B testing to identify the most effective ad copy
  • Monitor ROI closely to ensure that campaigns are profitable

7. Analyze and Adjust Regularly

No strategy is perfect from the start. Regularly analyzing metrics such as website traffic, click-through rates, and conversion rates allows small businesses to make data-driven adjustments to improve effectiveness.

For example, a local café might initially focus on Facebook Ads but find that the return on investment is higher with Instagram Reels. By adjusting strategy based on performance data, businesses ensure they maximize exposure to the right audience.

Conclusion: Tech-ke Wants to Help Small Businesses Succeed

Building a robust online presence is crucial to reach your target audience, and having an effective, up-to-date website is a key part of that strategy. A professionally designed website will not only attract and engage your target audience but also establish credibility, enhance visibility in search engines, and make it easier to promote your products.

If you’re a small business owner who’s just starting or if your current website needs a fresh look, Tech-ke Websites can help. Our team specializes in building websites tailored to small businesses’ needs, ensuring your site is optimized for visibility, user experience, and lead generation. Contact Tech-ke today, and let’s build something great together! Whether you’re looking to start from scratch or redesign an existing site, Tech-ke is here to make your vision a reality.

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How Small Businesses Can Reach the Right Audience: Strategies for Success

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How Small Businesses Can Reach the Right Audience: Strategies for Success

Starting or running a small business can be challenging, especially in today’s competitive digital landscape. According to the U.S. Small Business Administration, about 20% of small businesses fail within the first year, and nearly half don’t make it past five years. A major factor in this is the struggle to reach and retain the right customers. In this blog, we’ll dive into effective strategies, backed by statistics and success stories, for small businesses to put their services in front of the right people and grow their reach.

1. Define Your Target Audience Precisely

Your marketing message will be ineffective if it’s too broad. A key first step is to define your ideal customer in detail, including their demographics, interests, challenges, and purchasing behaviors. According to HubSpot, 63% of marketers say their biggest challenge is generating traffic and leads. Targeting the right audience from the beginning can reduce wasted efforts and help businesses connect with people who are more likely to buy.

Example:
Consider a small business that makes eco-friendly cleaning products. By defining its target audience as environmentally conscious homeowners, particularly millennials and Gen Z, the company can tailor its messages to this demographic’s interests in sustainability and ethical consumption. This allows the business to advertise on platforms popular with this group, such as Instagram and TikTok, and focus on messaging that emphasizes product ingredients, environmental impact, and ease of use.

2. Use Data-Driven Social Media Marketing

Social media platforms provide some of the most precise targeting tools available today. Research from Sprout Social reveals that 76% of consumers purchase products discovered through social media. Facebook, Instagram, LinkedIn, and Twitter each allow for highly specific targeting based on age, location, interests, and even user behavior.

Example:
A local yoga studio in Austin used Instagram and Facebook ads targeting people within a 5-mile radius who expressed interest in fitness, wellness, and meditation. Through this precise targeting and frequent posts about the benefits of yoga, the studio was able to grow its class attendance by 40% in six months.

3. Optimize for Local SEO

Search engine optimization (SEO) for local searches can drive significant traffic to a small business’s website. Google reports that nearly 46% of searches have a local intent. For instance, if a user types “hair salons near me,” Google prioritizes listings of salons in the immediate vicinity. Small businesses should focus on creating a Google My Business listing, encouraging customers to leave positive reviews, and optimizing content with local keywords.

Example:
A Miami-based home renovation business gained an edge by listing on Google My Business and asking satisfied customers to review their services. They noticed a 30% increase in calls and bookings within three months. Local SEO was pivotal in bringing relevant traffic to the business.

4. Leverage Email Marketing with Personalized Content

Email marketing is a cost-effective and reliable way to reach customers, with a return on investment (ROI) of $36 for every $1 spent, as per Litmus research. Personalized emails tend to perform even better; campaigns with personalized subject lines have a 26% higher open rate than those without, according to Campaign Monitor.

Example:
A small bakery in Seattle used email marketing to send weekly updates on new flavors, discounts, and holiday specials. They personalized emails by addressing customers by name and tailoring offers based on purchase history. This led to a 20% increase in orders from existing customers and generated additional sales during peak seasons like Thanksgiving and Christmas.

5. Develop Valuable Content and Engage Through Blogging

Blogging is a long-term strategy that can help a small business establish authority and connect with potential customers. According to DemandMetric, companies with blogs generate 67% more leads per month than those without one. Writing blog posts on topics that resonate with your audience (such as how-to guides, industry trends, and product tips) can attract search traffic and build trust.

Example:
A small financial consulting firm in New York launched a blog discussing tax-saving tips, investment strategies, and financial planning advice. These articles attracted local entrepreneurs and small business owners, which led to new consultations. The blog became a valuable resource that built the firm’s credibility and visibility.

6. Partner with Influencers in Your Niche

Influencer marketing can amplify a brand’s reach. A survey by Influencer Marketing Hub reveals that businesses earn an average of $5.78 for every $1 spent on influencer marketing. For small businesses, micro-influencers (influencers with 10,000 to 100,000 followers) can be especially effective because of their engaged audiences and affordability.

Example:
A small skincare company in Los Angeles partnered with local beauty bloggers and skincare influencers who aligned with their values of clean beauty. This partnership generated thousands of views and brought in a substantial number of new customers who trusted the influencer’s recommendation.

7. Analyze and Adjust with Analytics Tools

Using analytics to track the performance of marketing campaigns is essential for improving future strategies. Google Analytics, Facebook Insights, and other tools can help businesses understand how well their content and ads are performing. HubSpot’s 2023 report shows that 68% of companies that successfully generate leads invest in analytics to refine their marketing efforts.

Example:
An online art supply store used Google Analytics to monitor which blog posts attracted the most traffic and converted visitors into buyers. They discovered that their “DIY Craft Ideas” posts were performing best, so they created more content in that category and developed products that aligned with it. This data-driven approach increased their monthly sales by 15%.

Bringing It All Together

Success in putting your services in front of the right audience is a combination of strategies. From refining your target audience to leveraging social media, optimizing for local SEO, and working with influencers, each tactic plays a critical role in making your brand visible to the people who matter most.

Ready to Build or Redesign Your Website? Let’s Connect!

At Tech-ke, we understand the importance of creating an online presence that works for your business goals. We specialize in building new websites and redesigning outdated ones to make sure your business connects with the right audience. We’ll help you incorporate strategies like local SEO, engaging content, and social media integration to increase visibility and attract new customers.

Whether you’re starting a new business or need a website refresh, reach out to us today, and let’s build something great together!

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What Realtors Can Learn from Ryan Serhant: Building a Path to Success in 2025 and Beyond

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Ryan Serhant, one of the world’s most renowned real estate agents, has captured the attention of millions not only for his million-dollar deals but for his ambitious spirit, persuasive charm, and his ability to teach aspiring realtors. With over $5 billion in closed sales, Serhant has set a high standard in high-end real estate sales, and realtors everywhere can draw important lessons from his management style, strategies, and adaptability. But real estate is an evolving field, and even Serhant’s level of success comes with its own set of challenges. As we move toward 2025 and beyond, realtors will face emerging obstacles that will demand the adaptability, charisma, and technological savvy that Serhant has mastered.

Lessons from Ryan Serhant’s Success

1. Mastering the Art of Persuasion

Serhant’s persuasive skills are legendary. In the world of high-end real estate, he is often tasked with selling properties priced well into the millions, sometimes with unique features that might appeal to only a small niche of buyers. His ability to build rapport quickly, ask the right questions, and, crucially, identify what the client truly values in a property is key. Serhant often talks about “finding the ‘why’ behind the buy,” a principle that helps him match clients with properties that go beyond just square footage and amenities.

2. Building a Personal Brand

Serhant’s approach to personal branding is another major takeaway for realtors. He has crafted a brand that exudes luxury, energy, and reliability—a brand that helps him stand out in an industry with over 3 million licensed agents in the U.S. alone. Realtors today must go beyond traditional advertising and leverage social media, public relations, and digital platforms to create a unique brand image. According to the National Association of Realtors, 44% of buyers now start their search online, making a strong online presence more essential than ever.

3. Expanding Through Teaching and Empowerment

One of Serhant’s most remarkable qualities is his willingness to share his knowledge with others. Through platforms like his “Sell It Like Serhant” courses, he imparts his wisdom on negotiation, relationship-building, and deal-closing. This not only adds to his brand but helps build a loyal following of aspiring real estate agents, positioning him as a thought leader in the industry. Realtors today can benefit immensely by taking on similar mentorship roles, as clients increasingly gravitate towards agents who are not only knowledgeable but educators in the field.

4. Relentless Ambition and Continuous Growth

Serhant is known for his relentless ambition. He built one of New York’s top real estate firms from scratch and consistently finds ways to expand. His motto, “Expansion always, in all ways,” captures his approach to growth, emphasizing that he’s never content to settle. Realtors can apply this mindset by constantly looking for new opportunities, whether that’s expanding to new neighborhoods, targeting different demographics, or exploring emerging property trends like eco-friendly builds or smart homes.

Serhant’s Approach to Managing High-End Real Estate

Working in luxury real estate requires exceptional attention to detail and an understanding of unique client needs. Serhant’s management style is defined by a combination of rigorous attention to every client interaction and a positive, empowering work culture that allows his team to thrive. He encourages a high level of autonomy while setting high standards, which fosters innovation and a sense of ownership in his team members. This management style is something any realtor can adopt, especially when building or growing a team.

Serhant is also not afraid to spend money on technology that enhances the client experience, like virtual tours, high-end photography, and 3D renderings. This allows him to showcase properties in a way that resonates with affluent buyers and outshines the competition.

Challenges in Real Estate Today

While Serhant has mastered many aspects of real estate, there are significant challenges facing the industry today:

  • Inventory Shortages: Inventory shortages have impacted real estate markets worldwide, making it harder to meet buyer demand and pushing up prices. This is especially challenging for new agents trying to break into the industry, as securing listings has become more competitive.
  • Interest Rate Increases: Mortgage rates in 2023 reached levels not seen in decades. For many buyers, this has decreased affordability, and for sellers, it has led to a reluctance to list properties and give up their lower rates. Realtors must be prepared to counsel clients on alternative financing options or negotiate deals that can help mitigate these concerns.
  • Economic Uncertainty: With economic changes impacting everything from lending policies to construction costs, realtors are navigating a much more volatile market. High inflation and concerns over economic slowdowns mean that deals may take longer to close as buyers become more cautious.

Anticipated Challenges in 2025 and Beyond

1. Increasing Demand for Tech-Savvy Realtors

Clients today expect more from their real estate agents than ever before. High-quality video tours, drone footage, and even VR home showings are becoming standard. According to the NAR, 73% of buyers say they are more likely to choose agents who use virtual tours and videos. Agents who resist integrating technology may find it difficult to stay competitive.

2. The Growth of the Digital-First Buyer

Millennials and Gen Z are expected to make up a large portion of the housing market in 2025 and beyond. These generations are digital-first and expect a seamless online experience, from browsing listings to signing documents. A report by Zillow shows that 68% of younger buyers would consider buying a home entirely online. Realtors must invest in digital skills and partner with tech-forward companies to meet these expectations.

3. Increasing Competition from Real Estate Tech Platforms

New platforms like Zillow Offers, Opendoor, and Redfin are changing the landscape, offering buyers and sellers alternatives to the traditional agent experience. As these platforms become more robust, realtors will need to offer added value to justify their commissions.

4. The Rise of Remote Work and Shifting Buyer Priorities

As remote work continues to shape the housing market, buyers are now seeking properties outside major urban centers, opting for locations with more space and lower costs. This shift means realtors must adapt to working in a broader range of areas and catering to different types of housing needs, from city condos to suburban or even rural homes.

How Tech-ke Can Help Realtors Build Their Brand

In this rapidly evolving market, having a professional, tech-forward website is crucial for any realtor. Whether you’re new to real estate or have been in the industry for decades, Tech-ke can create a site that sets you apart. We specialize in designing visually stunning websites that incorporate high-quality videos, drone footage, and the latest technology to help you attract more clients.

Let’s build something great together. If you’re ready to grow your business, get in touch with us at Tech-ke today and learn how we can help you create a website that resonates with the buyers and sellers of 2025 and beyond.

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The Rise of the Solopreneur: Triumphs, Challenges, and Future Prospects

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The Rise of the Solopreneur: Triumphs, Challenges, and Future Prospects

The solopreneur movement has rapidly gained momentum over the last decade, spurred by technology, changing workforce dynamics, and the allure of independence. Defined as entrepreneurs who build and run their business alone, solopreneurs often operate as “one-person companies” or freelancers. As of 2023, an estimated 41 million Americans identified as solopreneurs or freelancers—a staggering 30% of the workforce. With each passing year, more individuals are opting to carve their own paths as solopreneurs, seeking autonomy and fulfillment. However, like all entrepreneurs, solopreneurs face unique challenges, some of which are likely to intensify as we move past 2025.

The Success of Solopreneurs

Flexibility and Freedom

One of the top reasons for the rise of solopreneurs is the flexibility it offers. Unlike traditional employees, solopreneurs can set their own schedules, choose projects they’re passionate about, and dictate the direction of their business. Take, for instance, Jane, a former corporate marketing executive who transitioned to solopreneurship as a content strategist. The ability to balance her work schedule with her family responsibilities while building a personal brand has been a dream come true for Jane. And she’s not alone: 75% of freelancers state that flexible hours are the primary motivator in their choice of work.

Financial Success and Scalability

While many solopreneurs start small, plenty have turned their ventures into highly profitable businesses. For example, a survey by the Freelancers Union found that 60% of freelancers make more than they would in traditional jobs, with some earning six-figure incomes. In 2022, freelance writers, graphic designers, consultants, and coaches made an average of $70,000 per year—a competitive income, especially given that many solopreneurs work fewer hours than their corporate counterparts.

With the help of technology, some solopreneurs even manage to scale their businesses significantly. For instance, Marie Forleo, a solopreneur in personal development and coaching, started with a small blog and eventually built an empire with courses, books, and an online community, reaching thousands globally. Digital tools, content marketing, and social media have allowed solopreneurs like Marie to build personal brands and successful companies from the ground up.

Professional Fulfillment and Creative Freedom

Another reason solopreneurs find success is the deep sense of fulfillment and creativity they experience. Working independently enables them to align their work with their values, passions, and goals. In a recent survey, 80% of solopreneurs expressed that they feel happier and more satisfied than in traditional employment. Their drive is often evident in their innovation; for example, software developers creating niche apps, graphic designers exploring innovative styles, or consultants crafting custom solutions for specific industries. This creative latitude not only enhances their satisfaction but also sets them apart in a competitive market.

Current Challenges Solopreneurs Face

Financial Uncertainty and Income Fluctuation

While solopreneurs often find financial success, it doesn’t come without its risks. Consistent income can be challenging to maintain, especially in the beginning. According to a survey conducted by MBO Partners, 47% of solopreneurs experience financial uncertainty, with fluctuating cash flow being a significant concern. The same report found that nearly half of solopreneurs regularly save for financial security, underscoring their concern for income stability. Building a steady pipeline of clients can take years, and some solopreneurs may even return to traditional work to supplement their income.

Isolation and Lack of Support

Unlike teams in traditional companies, solopreneurs lack the support of colleagues and often feel isolated. This can affect both their mental health and productivity. In a study by Buffer, nearly 20% of solopreneurs listed isolation as a top challenge. Without co-workers to bounce ideas off or to motivate them, they can struggle with maintaining momentum, particularly during difficult times. To counter this, many solopreneurs turn to co-working spaces or join online communities, which provide networking, collaboration, and social interaction.

Burnout and Work-Life Balance

For solopreneurs, work-life balance can be elusive. The pressure to succeed and the need to manage every aspect of their business—from finances to marketing—often lead to extended hours and even burnout. According to the American Institute of Stress, solopreneurs are at high risk of burnout, with 40% reporting regular feelings of overwhelm. These pressures sometimes turn a passion into a burden, leaving solopreneurs questioning if the freedom is worth the stress.

The Future: Challenges Beyond 2025

Increased Competition and Market Saturation

As more people enter solopreneurship, competition will only intensify, making it harder to stand out. By 2025, it’s expected that over 50% of the workforce will be involved in some form of freelancing or self-employment, whether full- or part-time. This trend means solopreneurs will need to find increasingly creative ways to differentiate their offerings in a saturated market. New entrants will need compelling personal brands, niche specializations, or advanced marketing tactics to capture attention.

Keeping Up with Technological Advancements

The rapid pace of technological advancements poses a challenge as well. From AI to blockchain and VR, new technologies are transforming industries, and solopreneurs must continuously adapt to stay relevant. A report from the World Economic Forum anticipates that AI and automation will transform over 50% of current job tasks by 2025. While these technologies present opportunities, they also demand a commitment to lifelong learning. For solopreneurs, this means consistently investing time in education to integrate new tech and avoid obsolescence.

Regulatory and Tax Challenges

With the growth of gig and solopreneur economies, governments around the world are adapting tax codes and regulations to encompass this shift. For example, new laws in the EU mandate specific benefits for freelancers, and states across the U.S. have proposed legislation for independent contractor protections. Navigating these changing landscapes will likely pose a challenge for solopreneurs, who may find themselves needing more legal and financial guidance than ever before.

Access to Capital and Financial Growth

Solopreneurs often face challenges in accessing capital, as traditional lenders favor larger companies or startups with multiple founders. Beyond 2025, this may continue to restrict solopreneurs from scaling their businesses effectively. To address this, some organizations have proposed targeted loan programs or financial resources for solopreneurs, though these initiatives are still in their infancy.

How Tech-ke Can Help

As a solopreneur, your online presence is your storefront. At Tech-ke, we understand the unique needs of solopreneurs and are here to support you at any stage of your journey. Whether you’re launching your first business website or refreshing an existing one, Tech-ke’s team is committed to designing innovative, high-performance websites that set you apart in an increasingly crowded market. Using cutting-edge technology, video, and even drone footage, we create immersive online experiences tailored to your brand. Let’s build something great together—reach out to Tech-ke today and take your solopreneur business to the next level.

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The Biggest Challenges Facing Small Businesses in 2025—and Beyond

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Hello, friends! I’ve met so many inspiring people who have taken that brave leap into small business ownership, pouring their heart and soul into their dreams. But let me tell you, the road isn’t always easy! And as we’re stepping into 2025, the landscape for small businesses is more complex than ever. From economic shifts to digital demands, small business owners have to stay sharp, agile, and creative to keep thriving.

Let’s talk about some of the biggest challenges small businesses are facing in 2025, with a few real-life examples that I think you’ll find relatable. We’ll also take a look at what’s coming down the road after 2025—and yes, I’ll let you in on a little secret about how to stay ahead in this game with the help of a strong online presence.

The Economic Roller Coaster

In 2025, we’re still feeling the aftershocks of inflation, and it’s putting the squeeze on small businesses. According to the National Federation of Independent Business, around 78% of small business owners report that the rising costs of goods and labor are their biggest challenges. When you’re paying more for the same products and your customers are spending less, it’s tough to keep the lights on.

Take Ella’s Boutique in Atlanta. Ella started her boutique with a vision of offering curated fashion finds that are both stylish and affordable. But as supplier prices rose over the past two years, her margins started to shrink. And with customers tightening their budgets, her revenue began to take a hit. Ella’s solution? She revamped her website, focusing on high-quality images, videos, and virtual styling sessions to attract online shoppers. It worked wonders! She now reaches customers nationwide, and her online sales are helping her offset the cost of doing business locally.

But inflation isn’t the only challenge. We’re also seeing higher interest rates, making it difficult for small businesses to access loans. A report from the Small Business Administration shows that only 34% of small businesses in 2025 were able to secure bank loans, compared to 50% five years ago. For businesses looking to expand or purchase new inventory, this is a big hurdle.

Digital Competition and Changing Consumer Habits

The digital marketplace is more crowded than ever, and for small businesses, standing out online can feel like an uphill battle. A survey from GoDaddy found that 70% of small businesses feel overshadowed by larger companies with bigger budgets for marketing and advertising. But here’s the thing: even if your small business is competing with big brands, a strong, well-designed website can give you the visibility you need.

Consider Daniel, who runs a small coffee shop in Austin, Texas. When he first started, he relied mostly on foot traffic. But as more coffee shops opened up in his area and as consumers began looking for convenience, he knew he had to adapt. Daniel created a website where customers could easily place online orders, sign up for his monthly coffee subscription service, and follow his blog featuring the stories behind his ethically sourced beans. His online presence gave him a boost, and today, over 40% of his revenue comes from online orders and subscriptions.

The Labor Shortage: Hiring and Retention Woes

Finding skilled workers has been one of the biggest challenges for small businesses in 2025. In fact, according to a recent report from the U.S. Chamber of Commerce, 55% of small businesses are struggling to find qualified employees. And when you do find good help, keeping them is another story—high turnover rates have become a significant burden.

Sarah’s Day Spa in Miami is a great example. With the rising demand for her services, Sarah needed more estheticians and receptionists to keep up. But every time she hired, she found herself losing employees within a few months. So, what did she do? She started offering perks like flexible scheduling, online training programs, and even profit-sharing for her loyal employees. And she shared all of these benefits right on her website, creating a careers page that showed potential hires just how much she valued her team. Her transparency not only improved her retention rates but also attracted skilled workers who were aligned with her mission.

Cybersecurity: The Rising Threat

With small businesses going digital, cybersecurity is no longer just a concern for big corporations. In 2025, cyberattacks are on the rise, and small businesses are prime targets. A report by the Cybersecurity and Infrastructure Security Agency (CISA) shows that 60% of small businesses that experience a cyberattack end up closing within six months. The stakes are high, and every small business owner should take cybersecurity seriously.

Imagine Jack, who owns a small accounting firm in Dallas. Last year, his website was hacked, and his client data was compromised. The fallout was devastating—not only did he lose business, but he also had to spend thousands on cybersecurity fixes and client notifications. Jack’s experience is a reminder to all small business owners that cybersecurity measures—like encrypted customer data and secure online payment options—are worth the investment. Today, he runs a secure website and shares cybersecurity tips with his clients, turning a painful lesson into a valuable service.

Looking Ahead: Challenges Beyond 2025

So, what’s coming next? After 2025, small businesses will continue to face a fast-changing environment with new challenges on the horizon.

  1. Sustainability Demands: Consumers are increasingly concerned about the environment, and businesses of all sizes are being called to act. According to a survey by Nielsen, 73% of Millennials and Gen Z consumers are willing to pay more for sustainable products. By 2030, small businesses may face new regulations or pressures to reduce their carbon footprint, and a website highlighting sustainable practices could become a valuable marketing tool.
  2. AI and Automation: Artificial intelligence is transforming the way businesses operate. After 2025, we’ll see more small businesses using AI for everything from customer service chatbots to inventory management. This shift will make business processes faster and more efficient, but small business owners may face a learning curve in adapting to these tools. Investing in a website that’s AI-ready will be key to staying competitive.
  3. Global Competition: With more people shopping online, small businesses will increasingly compete with international brands. Websites with a unique voice, clear branding, and standout content will help small businesses attract loyal, local customers—even in a globalized market.

Tech-ke: Helping Small Businesses Stay Ahead

Now, if you’re a small business owner and these challenges sound all too familiar, I have something special to share with you. My friends over at Tech-ke know exactly what it takes to create a website that helps businesses not just survive, but thrive. Based right here in Tennessee, Tech-ke is all about building websites that are tailored to the needs of small businesses in today’s digital world.

Whether you’re looking for a brand-new website or a fresh redesign, Tech-ke can help you create a site that captures your brand’s personality, engages customers, and sets you apart from the competition. They use cutting-edge technology, including high-quality videos and even drone footage, to make sure your business shines. So, if you’re ready to step up your online presence, Tech-ke can help you build a digital platform that not only attracts customers but also prepares you for whatever challenges lie ahead.

By facing today’s challenges head-on and investing in a strong digital presence, small businesses can build a foundation for long-term success. Let’s keep pushing forward, friends, and show the world what small business owners are capable of!

4o

The Southern Advantage: How Businesses in the South Are Using Websites to Compete and Win in Today’s Digital Market

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Hello, friends! Now, when we talk about small businesses in America, we often think of bustling cities like New York, Los Angeles, and Chicago—the places that seem to set the trends, right? But let me tell you, there’s a quiet revolution happening in the southern United States, where businesses from Nashville to Miami are leveraging the power of websites to connect with their communities, reach broader markets, and grow in ways that we haven’t seen before.

Let’s dig in and see how small businesses across southern states are catching up and, in many ways, leading the pack in the digital age. We’ll look at some stats, explore the growing momentum of digital tools in cities like Huntsville and Tampa, and uncover how businesses down South are using their websites to capture a slice of the national market.

The Southern States Online: Stats You Need to Know

When it comes to businesses and websites, there are some surprising numbers. According to a recent survey by the U.S. Small Business Administration, only about 64% of small businesses nationwide have a website. Now, here’s where it gets interesting: small businesses in southern states are actually leading when it comes to recent growth in website adoption.

In the South, cities like Dallas, Atlanta, and Tampa are seeing a boom in small businesses getting online for the first time or investing in significant website updates. A report by the National Federation of Independent Business showed that between 2021 and 2023, website adoption rates for small businesses in the South grew by 14%, outpacing every other region of the United States. Compare that with the Midwest, which saw a growth rate of only 7% in the same period, and you can see how the South is really embracing the power of online marketing.

But let’s not stop at just numbers. Businesses in southern cities like Huntsville and Nashville are also leading the way with creative and innovative website strategies. For example, many are adding features like online appointment booking, e-commerce platforms, and virtual customer service tools. A report by GoDaddy found that small businesses with e-commerce options on their websites increased sales by up to 30% in the last two years alone. And in cities with thriving tourism, like Miami and New Orleans, a solid website is critical for engaging visitors who plan their trips online.

Southern Cities Embracing the Digital Shift

Let’s take a look at a few cities making digital waves. In Nashville, known for its thriving music scene and hospitality, small businesses are taking inspiration from their city’s creative roots. From boutiques to recording studios, websites are increasingly being used to promote unique, local brands to customers across the country.

In Atlanta, a powerhouse city for business and media, websites have become a must-have. The city’s vibrant startup culture, coupled with major corporations, has fostered a competitive digital landscape. Small businesses there are investing in high-quality web designs, mobile responsiveness, and e-commerce to attract the growing population of tech-savvy locals.

Dallas is another city to watch. Known for its entrepreneurial spirit, Dallas is home to countless small businesses that use websites to connect with both local customers and out-of-state clients. In fact, in Texas, it’s reported that nearly 75% of small businesses have a website, which is well above the national average. Dallas-based businesses often use their websites to showcase their Texas pride while making it easy for customers to explore products, book services, and get a feel for that distinct Dallas flair.

And let’s not forget Tampa! This city is seeing a huge boost in tourism, and its small businesses are taking advantage by creating websites that cater to both tourists and locals. In Tampa, 68% of small businesses report that their website is a key factor in their business strategy, helping them capture the attention of the millions of visitors who pour into the city every year.

How Does the South Stack Up Against the Nation?

Now, I know you might be wondering how the South compares to other regions. Well, here’s what we’re seeing: the South may not have been first to the digital party, but it’s catching up fast, with small businesses growing their online presence at an impressive rate. According to the Pew Research Center, businesses in the Northeast, particularly in tech-heavy cities like Boston and New York, led website adoption early on, with over 80% of small businesses having a web presence by 2020.

But here’s what’s interesting—southern businesses are closing that gap by creating websites that are uniquely suited to their needs. Rather than just following trends, businesses in the South are innovating to meet the demands of their local and regional markets. In many ways, they’re taking what’s worked in places like Seattle or Denver and adding their own spin.

The Future of Southern Small Business Websites

Looking ahead, the future for small businesses in the South is bright. With more people shopping and booking services online, southern businesses are recognizing that a strong website isn’t just an add-on—it’s a lifeline.

In the next 10 years, we can expect even more southern businesses to jump into the digital game with websites that go beyond basic functionality. Imagine a salon in Richmond or a restaurant in New Orleans using drones to give customers a virtual tour of their location or a boutique in Nashville showcasing its latest collection in high-definition video. This kind of technology isn’t reserved for the big players anymore. It’s accessible, it’s affordable, and it’s making a huge difference for small businesses trying to stand out in a crowded market.

Staying Competitive on a National Scale

To stay competitive, businesses in the South will need to keep investing in technology. One of the best ways to do this? By using websites that tell a story, bring value to customers, and showcase their unique southern charm. As the saying goes, you can’t just build it and hope they come—you have to bring people in with a great experience. And a modern, user-friendly website does just that.

We’re already seeing that in places like Miami and Huntsville, where small businesses with an active online presence report seeing 20% more traffic compared to their competitors. Nationwide, southern businesses are starting to gain attention as they use social media, email marketing, and mobile-friendly websites to reach a broader audience.

Tech-ke: Building Websites for Southern Businesses

So, are you ready to take your business to the next level? That’s where Tech-ke comes in! Based in Tennessee, Tech-ke specializes in helping small businesses across the South create dynamic, effective websites. Whether you’re just starting out or you’ve been in business for years, Tech-ke can help with everything from new website builds to redesigns that bring your site into the modern age.

And here’s what’s special about Tech-ke: we don’t just build websites; we use cutting-edge technology, including video content, drone footage, and interactive features, to make your business stand out. So if you’re a small business in Nashville, Atlanta, Dallas, or anywhere else in the South, let’s build something great together and show the world just what southern businesses have to offer!

With the help of Tech-ke, southern businesses can have a beautiful, functional website that serves as a digital storefront, a communication hub, and a marketing powerhouse. Let’s capture that southern spirit and share it with customers near and far!

4o

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The Evolution of Hair Salon Websites: From Static Pages to Engaging Digital Experiences

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The digital landscape has transformed dramatically over the past two decades, and hair salon websites have evolved right alongside it. Initially simple, salon websites have become sophisticated platforms that showcase artistry, connect with clients, and drive business. In this post, we’ll look at how these sites have progressed, from their earliest forms to present-day standards, drawing on notable examples and examining what’s in store for the next 10 to 15 years.

Early Hair Salon Websites: The Late 1990s to Early 2000s

In the late 1990s and early 2000s, hair salons began to establish an online presence primarily with static websites. These sites were straightforward, offering little more than basic information such as business hours, location, and a few photos of the salon. There was minimal functionality, and online booking was a luxury few could afford. A key limitation was that these sites were predominantly desktop-oriented, with no mobile responsiveness or interactivity.

A few pioneers recognized the potential of websites even in these early stages. Paul Mitchell, co-founded by Paul “Cyril Thomson” Mitchell in 1980, quickly gained a reputation as one of the most recognized brands in hair care. By the early 2000s, Paul Mitchell’s online presence was professional but still simple, primarily serving as an information source for customers and a means to introduce the product line. Despite its minimalism, the site set a foundation for others in the industry by establishing brand credibility and authority.

The Emergence of Interactive Content: 2010-2020

By the 2010s, hair salon websites were undergoing a major transformation, driven by the rise of social media, increased internet speeds, and technological advances. Andre Walker Salon, founded by Oprah Winfrey’s famed hairstylist Andre Walker, exemplifies this evolution. Andre’s website transitioned from a simple information page to a visually rich, interactive platform. This change mirrored broader trends: sites now included galleries showcasing the latest hairstyles, professional-quality photos, and even testimonials. Online booking systems also gained popularity, allowing clients to schedule appointments more conveniently than ever.

Video content also began making a significant impact. Brad Mondo, a hairstylist and internet personality known for his vibrant YouTube presence, is a prime example of how this medium helped expand brand reach and deepen customer engagement. Mondo’s website, built on his popularity and unique brand of hair education and entertainment, features tutorials and a web store. Integrating social media, live content, and e-commerce tools set a new bar for what salon websites could offer.

Current State of Hair Salon Websites: 2021 and Beyond

Today, hair salon websites have reached a new level of sophistication. In addition to showcasing services, they offer complete digital experiences tailored to clients’ needs. Key features now standard on many salon websites include mobile responsiveness, dynamic scheduling, customer reviews, e-commerce capabilities, and integration with social media platforms.

According to a 2023 survey by Statista, 85% of clients expect salons to offer online booking, and 70% prefer a site that includes a gallery or portfolio of styles. Additionally, research conducted by Phorest Salon Software in 2022 revealed that nearly 40% of clients reported choosing salons based on the strength of their website and digital presence. This statistic underscores how integral these sites have become in attracting and retaining customers.

Paul Mitchell’s current site reflects this trend. In addition to a sleek, mobile-responsive design, it includes an extensive product catalog, online booking, and links to educational content. The site highlights the importance of professional development by featuring tutorials and training opportunities, catering to both customers and hairstylists looking to improve their skills. The digital marketing strategies of brands like Paul Mitchell and Brad Mondo illustrate how these platforms have evolved beyond simple promotional tools—they are now digital ecosystems.

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The Role of SEO and E-commerce in the Modern Hair Salon Website

An increasing number of salons leverage Search Engine Optimization (SEO) strategies to attract local clientele. Studies show that 78% of local mobile searches result in an offline purchase, highlighting the need for hair salons to rank highly in local search results. Salons also use Google My Business, reviews, and local SEO tactics to capture clients searching for services in their area.

E-commerce has become a critical component as well, with many salons offering products online. Paul Mitchell and Brad Mondo both sell branded merchandise and hair products through their sites, enabling a new revenue stream. According to a 2023 report by Grand View Research, the global haircare market is projected to grow by 4.6% annually through 2030, driven by online sales.

Data-Driven Personalization and AI Integration

Advanced data analytics and artificial intelligence (AI) are enabling a new wave of personalization on salon websites. Using algorithms, these sites can recommend products, services, and styles based on a client’s preferences and browsing history. Some salons even provide virtual try-ons, allowing users to see how different hairstyles or colors would look on them through augmented reality (AR) features.

For instance, larger brands like Paul Mitchell are experimenting with AI-based tools to suggest products to customers, making the experience more tailored and engaging. A 2022 survey by Salesforce found that 66% of customers expect brands to understand their unique needs, indicating that AI-driven personalization is becoming increasingly essential.

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Projected Trends: The Future of Hair Salon Websites (2035 and Beyond)

The next 10 to 15 years will likely bring further innovations to hair salon websites, with advancements focused on personalization, immersive experiences, and sustainability.

  1. Enhanced Personalization with AI: AI and machine learning will continue to shape the future of salon websites. By 2035, it’s projected that 90% of hair salon websites will offer AI-driven recommendations, creating a hyper-personalized user experience. For example, virtual consultations powered by AI could become a norm, helping clients identify the best styles, colors, and treatments without stepping into the salon.
  2. Immersive Virtual Experiences: With advancements in AR and virtual reality (VR), salon websites may offer virtual salon tours or even VR consultations. This technology could let clients interact with stylists, view products, and experiment with new looks in a virtual setting, bringing a new level of convenience and creativity to haircare.
  3. Sustainable Digital Practices: Sustainability is set to become a central focus for salon brands, and websites will reflect this shift. With 88% of consumers expecting companies to invest in environmental initiatives, salons will likely use their online platforms to highlight eco-friendly practices and products. Moreover, energy-efficient web design and carbon offset programs could become a standard part of the industry.
  4. Expanded E-commerce and Subscription Services: By 2035, many salons may adopt subscription-based services, allowing clients to receive regular haircare products tailored to their needs. This model, already popular among certain beauty brands, could extend to salons as a way to build customer loyalty and generate recurring revenue.

Conclusion

The evolution of hair salon websites mirrors the broader transformation of the digital landscape. From simple informational pages to dynamic digital platforms, these websites have become essential tools for salons to engage with clients and grow their brands. As technology continues to advance, we can expect even more exciting changes over the next decade, from AI-driven personalization to immersive VR experiences. The future of hair salon websites is bright, promising to blend innovation with creativity to meet the evolving needs of clients and stylists alike.

By embracing these technological trends, salons are well-positioned to offer their clients not just a haircut, but a holistic, personalized digital experience.

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Build Your Website on the Classics of Sales—Then Add Technology

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For as long as businesses have existed, effective sales have been rooted in timeless principles: understanding customer needs, establishing trust, and providing value. As technology evolved, so did the methods of reaching customers, from traditional door-to-door sales to digital marketing and e-commerce. A well-designed website has become an essential tool to reach customers, combining the art of classic sales techniques with cutting-edge technology. In this blog, we’ll explore how websites emerged as powerful sales platforms, supported by sales history, statistics, and how modern technology can take them to the next level.

A Brief History of Sales: From Face-to-Face to Online

Sales methods have adapted to changing societies and technologies throughout history. Ancient merchants bartered goods along the Silk Road, and sales took a more structured form with the Industrial Revolution. By the 20th century, as industries grew, sales became more professional, and a range of sales approaches were developed. Below are some highlights:

  1. Door-to-Door Sales (early 1900s): The Fuller Brush Company and later, Tupperware, capitalized on the personal connection of door-to-door sales, leading to annual revenues in the millions during their heyday.
  2. Telephone Sales (1960s-1980s): With the introduction of telemarketing, companies could reach customers faster. In 1985 alone, telemarketing revenue was estimated at $60 billion in the U.S.
  3. Digital Sales (1990s): As the internet gained traction, companies began using websites to reach customers. By 1999, online retail sales in the U.S. reached $20 billion. Amazon, founded in 1994, became a powerhouse, demonstrating the internet’s sales potential.
  4. E-Commerce Explosion (2000s-present): Online sales continued to climb rapidly. In 2022, e-commerce in the U.S. alone hit nearly $1 trillion, and online shopping is projected to represent 24% of all retail sales by 2026.

These numbers illustrate the shift in customer behavior and the importance of adapting sales strategies to emerging technologies. Today, the internet is a primary medium for selling, and the website is central to a successful sales strategy.

The Evolution of Websites as Sales Powerhouses

When websites first appeared in the 1990s, they primarily served as informational pages. Businesses recognized that they could expand their reach beyond physical limits, but it was still a novelty. Here are some stats that show the growth of websites as sales tools:

  • 1995: Only 23,500 websites existed, mostly as sources of information. Amazon had just launched, and people were starting to see the potential of online shopping.
  • 2000: Over 17 million websites were live, and e-commerce was becoming a buzzword. U.S. online sales reached around $27 billion.
  • 2010: Websites became essential for businesses. The number of internet users worldwide had grown to 1.97 billion, increasing the market potential.
  • 2020: E-commerce soared due to the COVID-19 pandemic. Global online sales exceeded $4.2 trillion, a 25% increase from 2019.

Today, nearly 95% of customers look up businesses online before purchasing. Websites offer more than information; they serve as virtual storefronts, creating experiences that can influence purchasing decisions. Modern websites integrate sales tools like digital payment options, customer reviews, and AI-powered recommendations, creating a comprehensive online shopping experience that drives revenue.

The Revenue Impact of Websites on Sales

The impact of websites on business revenue has been dramatic. Consider some of the top e-commerce revenue data points:

  1. Amazon: As a pioneer of online retail, Amazon’s annual revenue grew from $1.6 billion in 1999 to over $500 billion in 2022. Its success underscores how websites revolutionized product availability and customer convenience.
  2. U.S. E-Commerce Growth: The U.S. online retail industry has seen consistent double-digit growth since the early 2000s. In 2010, e-commerce accounted for 4.2% of retail sales, and by 2023, it reached nearly 20%.
  3. Global E-Commerce Statistics: Globally, online sales have transformed how products and services are sold. In 2022, 19.7% of all global retail sales were from e-commerce, a leap from 7.4% just a decade prior.

Websites don’t just create additional revenue streams; they also provide businesses with valuable data on customer behavior, allowing for more targeted and effective sales strategies. By tracking metrics like time on page, click-through rates, and purchase history, companies can continually optimize their website’s impact on revenue.

The Modern Website: A Blend of Salesmanship and Technology

Incorporating classic sales principles into a website’s design can establish trust, appeal to customers’ needs, and ultimately drive conversions. Here’s how a company can achieve this balance:

  1. Trust Building through Transparency: Clear messaging about product benefits, company values, and customer reviews builds trust, just like traditional face-to-face sales.
  2. Customer-Centric Design: A website should be easy to navigate and mobile-friendly, addressing customer needs for convenience. With 54% of web traffic coming from mobile devices, a mobile-responsive design is essential for sales.
  3. Social Proof: Showcasing testimonials, case studies, and social media endorsements echoes the classic principle of word-of-mouth, which is still one of the strongest factors in purchasing decisions.
  4. Call-to-Action Buttons: Strategically placed call-to-action buttons guide customers through the purchase journey, converting casual browsers into paying customers.

Advanced Technology: Elevating Your Website to the Next Level

In addition to following classic sales principles, today’s websites can be enhanced with advanced technology that creates memorable experiences. Here are some of the cutting-edge tools available:

  1. Videos: Video content can increase conversion rates by up to 80% when included on landing pages. With most customers preferring video over text, using video to showcase products or services is a powerful sales tool.
  2. Drone Footage: For industries like real estate, tourism, and construction, drone footage can provide unique perspectives and create visually captivating content. Aerial views and immersive videos can capture the scale and details of properties or projects in a way that traditional photos cannot.
  3. Interactive Tools: Features like virtual try-ons, 3D product views, and augmented reality (AR) applications can bring products to life online, helping customers visualize and engage with products as if they were physically present.
  4. AI-Powered Chatbots: AI can enhance customer service by providing instant responses to common questions. Over 60% of customers prefer self-service options, making AI chatbots a valuable tool to meet customer needs quickly and efficiently.
  5. Personalized Recommendations: Data-driven recommendations powered by AI can increase revenue by encouraging customers to discover and purchase products they may not have initially considered.

Ready to Transform Your Website? Tech-Ke Can Help!

Your website is more than just an online presence; it’s a powerful sales tool that, when properly built and maintained, can significantly boost your revenue. At Tech-Ke, we combine the classic principles of sales with the latest technology to create dynamic websites that captivate and convert. Whether you’re a new business looking to establish an online presence or an established company in need of a modern redesign, we have the expertise to bring your vision to life.

Our services include:

  • Engaging Video Content: High-quality videos that showcase your brand’s personality and value.
  • Drone Technology: Stunning aerial footage to give a fresh perspective on your products, services, or locations.
  • Interactive and Immersive Technology: From 3D tours to AI-driven customer engagement tools, we make your website a place where customers want to stay and explore.

Ready to make a memorable impact? Let Tech-Ke build a site that blends classic sales strategies with the best of today’s technology. Reach out to us today for a consultation, and let’s turn your website into your business’s most powerful sales tool!

Blog Citation

  1. Fuller Brush Company & Tupperware historical sales data:
    • Harvard Business Review. (n.d.). A century of sales techniques: The evolution of American consumer sales. Retrieved from https://hbr.org
  2. Telemarketing sales data:
    • American Telemarketing Association. (1985). Telemarketing in the U.S.: Industry growth and projections. [Industry report].
  3. Amazon revenue data:
    • CNBC. (2022, July 20). Amazon’s growth and e-commerce influence. Retrieved from https://www.cnbc.com
  4. U.S. e-commerce growth data:
  5. Global e-commerce statistics:
    • United Nations Conference on Trade and Development. (2023). Global e-commerce trends and projections. Retrieved from https://unctad.org
    • Statista. (2023). E-commerce share of global retail sales from 2015 to 2026. Retrieved from https://www.statista.com
  6. Video conversion rates:
  7. Mobile traffic statistics:
  8. Customer preference for self-service:
Half Open Macbook Laptop

Welcome to Tech-ke, Let’s Build Something Great Together

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Half Open Macbook Laptop
Half Open Macbook Laptop

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At Tech-ke, we believe every business has a unique story to tell, and we’re here to help you share yours with the world in a way that attracts, engages, and inspires. Whether you’re a new business owner setting up shop for the first time or an established company ready to modernize your online presence, Tech-ke has the skills, creativity, and dedication to help build something truly special. We specialize in designing visually stunning, user-friendly websites that do more than just showcase products and services—they capture the spirit of your brand.

In today’s digital age, an online presence is critical for any business. Studies show that 94% of first impressions are related to website design, and 75% of users make judgments about a company’s credibility based solely on their website. Given that consumers form opinions within the first 50 milliseconds of landing on a website, the stakes are high. Our mission at Tech-ke is to create a digital space for you that not only makes a memorable first impression but also establishes trust and credibility with your audience.

For New Business Owners: A Memorable First Impression

For new business owners, launching a website that stands out can be a game-changer. In a world where 84% of consumers think that a business with a website is more credible than one without, a well-designed site can be the difference between success and obscurity. At Tech-ke, we understand the importance of getting it right from the start. Our team of designers and developers works closely with you to craft a website that captures the essence of your business and is fully optimized for both desktop and mobile users.

With 57% of internet users saying they won’t recommend a business with a poorly designed mobile site, our focus is on creating mobile-friendly, responsive websites that work seamlessly across devices. Our custom designs consider every detail, from intuitive navigation to clear calls-to-action, ensuring that your audience has an effortless browsing experience. Tech-ke takes care of every element so that you can confidently launch your digital storefront and start building your brand.

For Established Businesses: Cutting-Edge Redesigns

For businesses that have been operational for years, an outdated website can be a significant obstacle to growth. A study by Adobe found that 38% of people will stop engaging with a website if the content or layout is unattractive. In the rapidly changing digital landscape, a website that may have looked great a few years ago can now feel outdated, leaving a gap between your brand’s capabilities and the impression it leaves on visitors. That’s where our expertise in cutting-edge redesign comes into play.

At Tech-ke, we bring state-of-the-art technology to breathe new life into your existing website. Our redesigns go beyond visual appeal. We incorporate the latest advancements in speed, accessibility, and user experience, optimizing every element to ensure your users have a seamless experience across all devices. Our data-driven approach means that every design decision is grounded in what will most effectively engage and convert your target audience, helping you stay ahead of competitors.

Embracing Video Content for a Modern Appeal

Video is quickly becoming one of the most effective tools for capturing attention online. Statistics show that including a video on a landing page can increase conversions by up to 80%, and 87% of marketers say video has helped them increase traffic to their websites. At Tech-ke, we understand the power of video as a storytelling tool, and we help you integrate dynamic, high-quality video content that speaks to your audience.

We offer a variety of options for integrating video into your website, from smooth video backgrounds on your homepage to interactive video galleries showcasing products, customer testimonials, or behind-the-scenes insights. Our team can create custom video content in-house or work with your existing material to design engaging visuals that align with your brand. These video elements aren’t just beautiful; they’re strategically designed to boost engagement and help visitors connect with your business on a deeper level. Our expertise ensures that your video content enhances the user experience and encourages them to stay on your site longer.

Taking It to New Heights: Drone Technology

One of the most exciting innovations at Tech-ke is our use of drone technology to give your website a truly unique visual edge. Drones offer the ability to capture breathtaking aerial footage that can be used to showcase your business in ways previously impossible. Imagine presenting sweeping views of your property, manufacturing facilities, event venues, or even bustling city locations—this powerful technology can set your website apart and give your audience an immersive experience that they won’t forget.

Drone footage can increase engagement on websites by as much as 40%, and it’s becoming increasingly popular across industries, from real estate to tourism and events. For physical locations, outdoor operations, or businesses looking to make a bold statement, drone footage can provide a “wow” factor that draws in potential customers and conveys a sense of professionalism and scale. Our skilled drone operators capture high-resolution video that we seamlessly integrate into your website, providing users with a unique perspective of your business.

Building for the Future: Tech-ke’s Commitment to Innovation

As technology continues to evolve, so do consumer expectations. Users increasingly expect websites that load fast, provide instant access to information, and offer interactive experiences that engage the senses. Tech-ke remains committed to incorporating the latest advancements in web design, from AI-driven personalization to data analytics that drive continuous improvements. We work with you not only to build a website that meets today’s standards but to future-proof it, allowing you to grow with confidence.

We are dedicated to being your long-term partner in success, providing ongoing support, updates, and enhancements as your business evolves. In a world where 88% of online consumers are less likely to return to a site after a bad experience, we ensure that your website is always a reflection of your best work and values. With our advanced security measures, optimized performance, and personalized customer support, Tech-ke is your partner in maintaining a thriving online presence.

Let’s Build Something Great Together

At Tech-ke, we believe that every business has the potential to make a significant impact, and we are here to help you harness that potential. Whether you’re just starting out or looking to revamp your digital presence, our team is dedicated to creating websites that are visually stunning, user-friendly, and loaded with features that set you apart. With our focus on cutting-edge technology, including video, drone footage, and data-driven design, Tech-ke is ready to help you transform your vision into a digital experience that resonates with today’s audience.

Are you ready to make a statement? Welcome to Tech-ke, where innovation meets creativity, and your success is our priority. Let’s build something great together!

We Build Quality Websites. Here’s How.

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Tech-ke builds quality websites. In the modern digital landscape, having a robust online presence is paramount for businesses across all industries. Among the myriad of success stories in the tech world, the journey of a website development business stands at the helm of helping business owners to visualize and communicate the right skills, market demands, and strategic growth that can lead to remarkable achievements for them and their companies.

The Inception of Tech’ke Quality Websites

The company, Tech-ke, started as a small operation over a decade ago. A few short years in, the founder teamed up with a graphic designer who also owned a website company and combined skillsets. Their unique selling proposition was simple yet powerful: creating custom and template websites that not only looked stunning but also delivered seamless user experiences.

The Examples of Tech’ke Quality Websites

Tech-ke builds quality websites. The quality websites are sought after because they work closely with clients. And in doing so, Tech’ke has built a rapport and delivered exactly what clients have visualized.

Below are two such websites.

The Growth Trajectory of Tech’ke Quality Websites

From its humble beginnings, Tech-ke quickly grew. Within the first year, they had built websites for several clients. The company’s growth was fueled by a few key factors:

  1. Quality of Work: The attention to detail and the focus on user-centric design set Tech-ke apart from competitors. Of course, this led to high client satisfaction and word-of-mouth referrals.
  2. SEO and Digital Marketing: Recognizing the importance of visibility, Tech-ke invested heavily in SEO and digital marketing. By optimizing their clients’ websites for search engines, they not only improved their clients’ online presence but also showcased their expertise too.
  3. Client Relationships: Building strong relationships with clients ensured repeat business and long-term contracts. Uniquely, Tech-ke positioned itself as a partner in their clients’ digital journeys, rather than just a service provider.

Diversification and Innovation

To sustain growth and stay competitive, Tech-ke diversified its service offerings. They branched out into drone and video editing offerings, blog and content services and Artificial Intelligence. Above all, innovation was a key driver. Tech-ke was early to adopt and integrate new technologies such as AI-driven design tools and advanced analytics to provide deeper insights into website performance. Again, integration was key.

Challenges and Resilience

Tech-ke builds quality websites and like any business, it faced challenges. Market saturation, evolving technology, and changing client expectations required constant adaptation. However, their resilience and commitment to continuous learning enabled them to navigate these hurdles effectively. Furthermore, investing in team training and staying updated with industry trends ensured they remained ahead of the curve, like successful businesses that cam before them.

Conclusion

Tech-ke’s story exemplifies how a clear vision, dedication to quality, and strategic growth can lead to tremendous success in the website development industry. From a small startup to a thriving business, their journey underscores the importance of adapting to market needs and continually innovating.

In the ever-evolving world of technology, one constant remains: the need for businesses to establish a strong online presence. Tech-ke makes it their mission to help others succeed online, proving that with the right approach, the sky is the limit.

How Can AI Help Families Become More Authentic With One Another?

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How Can AI Help Families Become More Authentic With One Another? It may seem like an oxymoron to suggest that artificial intelligence (AI) can help people to become closer. This is because AI is often thought of as a purely technological and impersonal concept. However, AI has the potential to facilitate human interactions and improve communication. Those things can ultimately lead to closer relationships.

History of American Family Time

The way Americans spend family time has evolved throughout history, shaped by cultural and societal changes.

Early 20th Century

In the early 20th century, the traditional family structure was characterized by the nuclear family, with the father as the breadwinner and the mother as the primary caregiver and homemaker. Family time was often spent at home, with activities such as cooking, cleaning, and playing together. Families would often gather around the dinner table to share a meal and spend time together.

1950s

During the 1950s, the rise of suburbanization and the proliferation of consumer goods led to an emphasis on the home as a place of leisure and consumption. Families spent more time at home, engaging in activities such as watching television, playing board games, and listening to music. Families also began to take more vacations together and spend time outdoors.

1960s

In the 1960s and 1970s, the feminist movement and a shift towards a more individualistic society led to a change in traditional gender roles. Women began to enter the workforce in larger numbers and both parents were often working outside of the home. As a result, family time became more limited and often focused on activities that could be done quickly. Two things that resulted were fast food meals and watching television.

Recent Years

In recent years, the rise of technology and the internet has had a significant impact on how families spend their time. Electronic devices and social media have made it easier for families to stay connected, but also increased screen time. However, there’s a growing awareness of the importance of disconnecting and investing in quality time together. Whether it’s through shared hobbies, reading, playing games, or going out on trips, families are making changes.

In summary, the way Americans spend family time has been shaped by societal and cultural changes throughout history. It has evolved from traditional activities at home to more individualistic and technology-focused ways of spending time.

Stay Connected

One of the main ways that AI can help to bring people closer is by making it easier for them to stay connected and communicate, regardless of their schedules or locations. AI-powered communication tools, such as chatbots and virtual assistants, can help families to schedule regular check-ins and family meetings, keeping everyone informed and in sync. Additionally, AI-powered tools such as sentiment analysis and natural language processing can help to identify emotions and underlying feelings in text-based communications. These tools can help families to better understand each other and respond in a more supportive and empathetic way. It can be a way for families to “meet” remotely and still have quality time together. This is a suitable approach for families who have members living abroad, on different states or simply separated by time-zones.

Build Memories

Artificial intelligence (AI) has the potential to help families become more authentic with one another in a variety of ways. One of the most significant ways is through the use of AI-powered communication tools.

AI can also help families to create shared experiences and memories. For example, AI-powered image and video recognition can help to catalogue and share family photos and videos in a digital album, While AI-powered virtual and augmented reality technologies can create shared experiences even when family members are physically apart. Additionally, AI-powered memories and time-capsules applications can help family members to create and share memories of past events. They can also help to preserve memories for future generations.

Balance

However, as mentioned before, it’s important to remember that technology alone cannot replace human connection and understanding. The role of AI should be to augment and facilitate human interactions, not to replace them. Families should strive to use AI-powered tools in conjunction with other forms of communication and support. They include in-person visits and counseling. By using AI thoughtfully and in balance, it has the potential to bring people closer, rather than push them apart.

Communication Tools

One of the biggest challenges that families face is a lack of communication. Family members may be busy with their own lives and responsibilities, and may not have the time or energy to keep in touch as frequently as they would like. Additionally, families may have different communication styles and preferences, which can make it difficult to find a way to connect that works for everyone.

Bridging Gaps

AI-powered communication tools can help to bridge these gaps by making it easier for families to keep in touch, regardless of their schedules or locations. For example, there are AI-powered chatbots and virtual assistants that can help families to schedule regular check-ins and family meetings. These tools can also help to facilitate more meaningful conversations by providing prompts and suggested topics for discussion.

Identifying Issues

In addition to improving communication and understanding, AI can also help families to identify and address issues that may be impacting their relationships. AI-powered tools such as analytics and machine learning can help to identify patterns in family interactions and behavior, which can then be used to identify areas where the family could benefit from additional support or resources. For example, AI-powered tools can help families to identify stressors or potential triggers and suggest coping mechanisms.

While there is no doubt that AI has the potential to help families become more authentic with one another, it is important to remember that technology alone cannot replace human connection and understanding. The role of AI should be to augment and facilitate human interactions, not replace them. Families should strive to use AI-powered tools in conjunction with other forms of communication and support, such as in-person visits and counseling.

Statistics

There are several studies and statistics that have been conducted on the topic of how Americans spend their family time.

2018

A study by the Bureau of Labor Statistics (BLS) found that in 2018, Americans spent an average of 5.4 hours per week participating in leisure and sports activities as a household. These included activities such as outdoor and indoor games, hobbies, and reading for pleasure. The same study showed that Americans spend about 2.5 hours per week on socializing and communicating with family and friends.

2019

A 2019 study by the Pew Research Center found that 43% of Americans say that the amount of time they spend with their family has decreased in the past five years. Additionally, the study found that nearly one-third of parents with children under 18 say they spend too little time with their family.

A study by the American Time Use Survey (ATUS) reported that in 2019, Americans spent an average of 2.5 hours per day on leisure and sports activities with household members. The same study showed that the average American spent 1 hour and 22 minutes per day on “socializing and communicating” with family and friends.

Research from Common Sense Media found that in 2019, children ages 8-12 spend an average of 4 hours and 44 minutes per day using entertainment media. For teens ages 13-18, that number jumps to 7 hours and 22 minutes per day.

2020

A 2020 study by the National Center for Health Research (NCHR) found that an average American child between the ages of 8-18 spend about 7 hours a day on screens. This includes watching TV, playing video games, browsing the internet, and social media.

These statistics highlight the changing patterns in how Americans spend their family time. There is an increasing trend towards technology and screen-based activities. There is a decreasing trend in time spent on traditional family activities and in-person socializing.

Conclusion

In conclusion, the way Americans spend their family time has evolved throughout history, shaped by cultural and societal changes. Studies and statistics have shown that Americans are spending less time with their family and more time on technology and screen-based activities. AI has the power to revolutionize the way families interact and communicate.

The increasing use of technology, while offering convenient ways to connect and stay informed, may contribute to a decrease in face-to-face communication and shared activities among families. However, it’s important to note that technology can also be used as a facilitator to improve communication, create shared memories and address challenges that may be impacting the family relationships. The key is to find a balance and use technology thoughtfully, to augment and facilitate human interactions, rather than replacing them. It’s important for families to set boundaries and make a conscious effort to spend quality time together, whether it’s through shared hobbies, reading, playing games, or going out on trips. In this way, families can strengthen their bond, improve communication and ultimately become more authentic with one another.

If you like this article, feel free to check out The Beauty Product Industry and Artificial Intelligence. Also check out  8 Ways Artificial Intelligence is Improving Real Estate. It is a contender for another good read on technology.

Clothing Pollution. Can Artificial Intelligence Help?

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According to the Environmental Protection Agency, Americans generate an average of 68 pounds of clothing and textiles per person each year. Unfortunately, a significant portion of this clothing ends up in landfills. That can take decades to break down and release harmful chemicals into the environment. Clothing Pollution. Can Artificial Intelligence Help?

AI can help address this problem in several ways. Here are a few examples:

1. Predictive analytics for inventory management

One of the main reasons for excess clothing waste is overproduction by fashion companies. AI can help these companies better predict consumer demand and adjust their production accordingly. By using machine learning algorithms to analyze past sales data and identify trends, companies can more accurately forecast how much of a particular item they need to produce. This can help reduce the risk of excess inventory, which can ultimately lead to less clothing waste.

2. Personalized recommendations for online shoppers

AI can also help reduce clothing waste by providing personalized recommendations to online shoppers. By analyzing a shopper’s past purchases and preferences, AI algorithms can recommend items that are more likely to be a good fit and be worn frequently. This can help shoppers make more informed and intentional purchases, rather than impulsively buying items that may end up going unused.

3. Repurposing and recycling clothing

AI can also help with the repurposing and recycling of clothing. For example, machine learning algorithms can analyze the fabric, style, and condition of a piece of clothing. Then they can recommend the best way to reuse or recycle it. This includes identifying the most appropriate charity or thrift store to donate the item to, or determining whether it can be repurposed into something else, such as cleaning cloths or insulation.

4. Reducing water and energy consumption in manufacturing

AI can also help fashion companies reduce their environmental impact by optimizing their manufacturing processes. For example, machine learning algorithms can analyze data from the production process and identify opportunities to reduce water and energy consumption. This could include identifying inefficiencies in the manufacturing process, such as unnecessary water use or energy-intensive steps that could be eliminated or streamlined.

5. Promoting secondhand and rental fashion

Finally, AI can help promote the use of secondhand and rental fashion as an alternative to buying new clothing. AI algorithms recommend secondhand or rental options that are a good fit for a particular shopper. They do this by analyzing data on consumer preferences and past purchases. This can help reduce the demand for new clothing, which can ultimately lead to less waste.

The History: Clothing Pollution. Can Artificial Intelligence Help?

The issue of clothing pollution and waste has been a concern for many years, And there have been a number of initiatives and movements aimed at addressing the problem. Here is a brief overview of the history of clothing pollution and efforts to reduce it:

  • In the 19th and early 20th centuries, clothing was generally made to last. Women repaired and it was reused for many years. However, with the rise of fast fashion in the mid-20th century, clothing began to be produced in large quantities at low cost, leading to a culture of disposability.
  • Concerns about the environmental impact of the fashion industry emerged in the 1970s and 1980s. A number of initiatives were launched to promote sustainable fashion.
  • In the 1990s and 2000s, the issue of clothing waste and pollution gained more widespread attention. And a number of organizations and movements emerged to promote sustainable fashion and reduce waste. These included the Council for Textile Recycling, the Sustainable Apparel Coalition, and the Ellen MacArthur Foundation’s “Make Fashion Circular” initiative. Also included are the “Fashion Revolution” movement and the “Slow Fashion” movement.

Overall, the history of clothing pollution and efforts to reduce it is a long and ongoing one, and it is encouraging to see the fashion industry increasingly recognizing the importance of sustainability and taking steps to address this important issue.

Statistics: Clothing Pollution. Can Artificial Intelligence Help?

AI has the potential to help address the problem of excess clothing waste in a number of ways. By improving inventory management, providing personalized recommendations, facilitating repurposing and recycling, reducing water and energy consumption in manufacturing, and promoting secondhand and rental fashion, AI can help reduce the environmental impact of the fashion industry and create a more sustainable future.

  • The Environmental Protection Agency estimates that Americans generate about 16 million tons of clothing and textiles each year. 15% is recycled.
  • The remaining 85% ends up in landfills, where it can take decades to break down.
  • The fashion industry is the second largest polluter in the world, second only to the oil industry.
  • It is estimated that it takes about 2,700 liters of water to produce just one cotton t-shirt.
  • The average American discards about 80 pounds of clothing per year, of which only about 15% is donated or recycled.

These statistics highlight the importance of finding ways to reduce clothing waste and the environmental impact of the fashion industry. AI has the potential to play a key role in this effort by helping companies better predict consumer demand. Then optimize their manufacturing processes, and promote more sustainable alternatives to buying new clothing.

Impact on the Environment: Clothing Pollution. Can Artificial Intelligence Help?

Clothing pollution refers to the environmental impact of the fashion industry, which includes the production, use, and disposal of clothing. The fashion industry is a major contributor to pollution and waste. It consumes large amounts of water, energy, and other resources, and generates significant amounts of greenhouse gas emissions.

One of the main sources of clothing pollution is the overproduction of clothing. This leads to excess inventory. And it ultimately results in a significant portion of clothing being discarded. Another major contributor is the use of synthetic materials, such as polyester. Polyester is derived from fossil fuels. They do not biodegrade. These materials can release harmful chemicals into the environment as they break down. They can also contribute to microplastic pollution in the oceans.

The good news is that there are steps that we can take to reduce the environmental impact of the fashion industry. These include increasing the use of sustainable materials. Promoting circular fashion models (such as rental and secondhand fashion) will reduce the impact. And it will also improve the efficiency of production processes,

Designers Weigh In: Clothing Pollution. Can Artificial Intelligence Help?

There are many fashion designers and brands that have spoken out about the issue of clothing pollution and are working to reduce the environmental impact of their products. Here are a few examples:

  1. Stella McCartney: Stella McCartney is a well-known advocate for sustainable fashion. She has made it a core part of her brand’s mission. She has spoken out about the need to reduce waste in the fashion industry. And she has implemented a number of initiatives to reduce the environmental impact of her own products. These include using organic and recycled materials, and partnering with organizations such as the Ellen MacArthur Foundation to promote circular fashion.
  2. Eileen Fisher: Eileen Fisher is another fashion brand that has made sustainability a central part of its mission. The company has implemented a number of initiatives to reduce the environmental impact of its products. This includes using organic and recycled materials, and promoting circular fashion through its “Take Back” program. With his program, customers to return their used Eileen Fisher clothing to be reconditioned and resold.
  3. Patagonia: Patagonia is a well-known outdoor clothing brand that has a long history of environmental activism. The company has made sustainability a key part of its business model. They have implemented a number of initiatives to reduce the environmental impact of its products. These include using recycled materials, promoting repair and reuse, and advocating for policies to protect the environment.
  4. Vivienne Westwood: Vivienne Westwood is a British fashion designer. She is known for her bold and innovative designs. She has also been a vocal advocate for sustainability in the fashion industry. She has implemented a number of initiatives to reduce the environmental impact of her products, including using organic and recycled materials and promoting circular fashion.

The importance of Sustainability

These are just a few examples of fashion designers and brands that are speaking out about clothing pollution. They are actively working to reduce the environmental impact of their products. There are many others as well. And it is encouraging to see the fashion industry increasingly recognizing the importance of sustainability and taking steps to address this important issue.

Conclusion: Clothing Pollution. Can Artificial Intelligence Help?

In conclusion, the issue of clothing pollution and waste is a significant and complex problem. It has a range of environmental, social, and economic impacts. The fashion industry is a major contributor to this problem. It consumes large amounts of resources and generates significant amounts of waste and pollution.

AI has the potential to address this problem by helping fashion companies better predict consumer demand. It can also assist in optimizing their manufacturing processes, and promote more sustainable alternatives to buying new clothing. By using machine learning algorithms to analyze data and identify trends, companies can more accurately forecast consumer demand. Then they can adjust their production accordingly, reducing the risk of excess inventory and ultimately leading to less clothing waste.

In addition to AI, there are a number of other steps we can all take to reduce the environmental impact of the fashion industry and address the problem of clothing pollution and waste. These include increasing the use of sustainable materials, promoting circular fashion models (such as rental and secondhand fashion), and improving the efficiency of production processes.

Overall, it is clear that the issue of clothing pollution and waste is an important one that requires a multi-faceted approach to address. By leveraging the power of AI and other tools and strategies, it is possible to create a more sustainable and responsible fashion industry that has a reduced impact on the environment.

If you like this article, feel free to check out The Beauty Product Industry and Artificial Intelligence. Also,  8 Ways Artificial Intelligence is Improving Real Estate. a contender for another good read on technology.

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The Gender Wage Gap and Artificial Intelligence

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The gender wage gap is a persistent problem in the United States and around the world. Women consistently earn less than men for doing the same work. And the gap is even wider for women of color. Closing the gender wage gap is not only a matter of fairness. But it is also critical for the economy and for women’s financial security. The Gender Wage Gap and Artificial Intelligence explores what the technology can do for this issue in depth.

Gender Wage Gap

There are many factors that contribute to the gender wage gap. They include discrimination, bias, and the impact of motherhood on women’s careers. In recent years, there has been increasing interest in using artificial intelligence (AI) as a tool to help close the gender wage gap.

Reducing Bias

One way that AI can help is by reducing the impact of bias in the hiring and salary negotiation process. Many hiring decisions and salary negotiations are subjective, which can lead to bias and discrimination. AI can help to reduce this bias by using objective criteria to evaluate candidates and determine salaries.

For example, some companies are using AI to analyze resumes and job applications. AI is looking for specific skills and experience rather than relying on subjective evaluations. This can reduce bias in the hiring process. It can also ensure that candidates are evaluated fairly.

Analyzing Data

AI can help negotiate salaries. Some companies are using AI to analyze salary data. They then make recommendations for appropriate salaries based on objective criteria such as skills, experience, and job responsibilities. This can help to ensure that salaries are based on merit rather than on subjective evaluations or discrimination.

Automation

Another way that AI can close the gender wage gap is by automating certain tasks and roles. They focus on roles that are traditionally held by women and are therefore undervalued in the labor market. For example, AI can automate administrative tasks, customer service, and other roles that are often held by women. By automating these roles, companies can reduce the number of low-paid, female-dominated positions. They also create more opportunities for women in higher-paid roles.

Career Development

AI can also improve career development opportunities for women. Many companies offer training and development programs to help employees advance their careers. But these programs are often geared towards men and may not be as accessible to women. AI can help to make these programs more accessible by providing online training and development resources that are available to all employees.

Promoting Fair and Equal Pay

Finally, AI can help raise awareness about the gender wage gap and promote fair and equal pay for all employees. For example, AI can analyze salary data and identify pay disparities, allowing companies to take steps to address any imbalances. AI can create educational materials and resources for employees and managers to help them understand the importance of fair and equal pay.

Representation

Leadership

The technology industry is a growing and lucrative field. But it is also heavily male-dominated. Women are underrepresented in the technology industry. This limits opportunities for women and contributes to the gender wage gap. There are many other ways that AI can help to close the gender wage gap and promote gender equality in the workplace. One important factor is the representation of women in leadership roles and in the technology industry as a whole.

Women are underrepresented in leadership positions and in the technology industry. This contributes to the gender wage gap and limits opportunities for women. AI can help to address this issue by promoting diversity and inclusion in the workplace and in the development of AI technology.

For example, companies can use AI to analyze their workforce and identify areas where there is a lack of diversity. This can help companies to identify and address any barriers to diversity and inclusion. And it can help to create more opportunities for women and other underrepresented groups.

Biased Results From Underrepresented Data Sets

Promoting diversity and inclusion is a critical factor in closing the gender wage gap. Also a factor is creating a more equitable and fair work environment for all employees. Diversity and inclusion refer to the representation and inclusion of individuals from different backgrounds, including race, ethnicity, gender, sexual orientation, age, and ability.

AI can help to address this issue by promoting diversity and inclusion in the technology industry and in the development of AI technology. Companies can use AI to analyze their workforce and identify areas where there is a lack of diversity, and they can take steps to create more opportunities for women and other underrepresented groups.

AI can promote diversity in the development of AI technology itself. Many AI algorithms are trained on data sets that are not representative of the diversity of the population. This can lead to biased results. By ensuring that AI algorithms are trained on diverse data sets and that the development teams include diverse perspectives, companies can reduce bias in AI technology and promote more inclusive and fair outcomes.

Having a diverse workforce can bring a range of benefits to an organization. This includes increased innovation, better decision-making, and improved financial performance. However, many companies struggle with diversity and inclusion, and women and other underrepresented groups may face barriers to advancement and equal pay.

In conclusion, promoting diversity and inclusion is critical for closing the gender wage gap and creating a more equitable and fair work environment for all employees. By using AI to promote diversity and inclusion, and by implementing policies and programs to support diversity and inclusion, we can create a more diverse and inclusive workforce and close the gender wage gap.

Flex Schedules: The Gender Wage Gap and Artificial Intelligence

Another way that AI can help to close the gender wage gap is by supporting flexible work arrangements and promoting work-life balance. Many women, particularly working mothers, face challenges in balancing their work and family responsibilities. This can limit their career advancement and contribute to the gender wage gap.

AI can help to address this issue by automating certain tasks and allowing for more flexible work arrangements. For example, companies can use AI to automate routine tasks and allow employees to work remotely or on a flexible schedule. This can help to create a more balanced and equitable work environment for all employees.

Laws and Policies: The Gender Wage Gap and Artificial Intelligence

In addition to the ways that AI can promote gender equality in the workplace, there are also steps that governments and organizations can take to address the gender wage gap. These steps include:

  • Implementing equal pay laws and policies: Many countries have laws and policies in place to ensure that men and women are paid equally for doing the same work. Governments and organizations can work to enforce these laws and policies and ensure that they are effective in closing the gender wage gap.
  • Promoting education and training: Providing education and training opportunities for women can help to improve their skills and career prospects, which can lead to higher salaries and help to close the gender wage gap. Governments and organizations can invest in programs and initiatives to provide education and training for women.
  • Encouraging girls and young women to pursue careers in science, technology, engineering, and math (STEM): Encouraging girls and young women to pursue careers in STEM fields can help to increase the number of women in the technology industry and improve opportunities for women. Governments and organizations can invest in programs and initiatives to promote STEM education and careers for girls and young women.
  • Supporting female-led businesses: Female-led businesses are often underrepresented in the business world and may face challenges in accessing funding and other resources. Governments and organizations can support female-led businesses by providing funding and resources and by promoting initiatives such as mentorship programs and networking opportunities.
  • Promoting flexible work arrangements: As mentioned earlier, flexible work arrangements can help to promote work-life balance and create a more equitable work environment for all employees. Governments and organizations can encourage the adoption of flexible work arrangements by implementing policies and programs that support these arrangements.

Transparency: The Gender Wage Gap and Artificial Intelligence

  • Encouraging transparency: One way to address the gender wage gap is to promote transparency in pay practices. This can identify any pay disparities and allow for corrective action to be taken. Governments and organizations can encourage transparency by requiring companies to disclose their pay practices and by promoting the use of tools such as salary transparency software.

Conclusion: The Gender Wage Gap and Artificial Intelligence

In conclusion, artificial intelligence has the potential to be a powerful tool in the effort to close the gender wage gap and promote gender equality in the workplace. By reducing the impact of bias, promoting diversity and inclusion, encouraging girls and young women to pursue careers in STEM, supporting female-led businesses, promoting flexible work arrangements, and taking other steps to address the gender wage gap, we can create a more equal and fair labor market for all employees.

If you like this article, feel free to check out 8 Ways Artificial Intelligence is Improving Real Estate. Also, 2021 Will Make You Give Drones The Respect They Deserve is a contender for another good read on technology.

The Beauty Product Industry and Artificial Intelligence

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The beauty product industry is a massive and constantly evolving industry, with new products, trends, and techniques emerging all the time. In recent years, one trend that has gained a lot of attention is the use of artificial intelligence (AI) in the development and marketing of beauty products. In this blog post, we’ll explore the ways in which the beauty industry uses AI. We will explore how it is changing the way products are developed, marketed, and purchased.

Size and Scope: The Beauty Product Industry and Artificial Intelligence

First, let’s take a look at the size and scope of the beauty industry. According to data from Statista, the global beauty and personal care market was worth an estimated $532 billion in 2020. By 2024, the industry will reach $863 billion by projection. L’Oréal, Unilever, and Procter & Gamble are the players that dominate the beauty industry market. But there are also a large number of smaller, independent brands that have gained significant market share in recent years.

One of the ways in which AI is changing the beauty industry is in the development of new products. Many companies are using machine learning algorithms to analyze data on consumer preferences and behavior. They can also identify patterns and trends that can inform the development of new products. For example, a company might use AI to analyze data on the most popular types of beauty products. They can also analyze the ingredients that are most commonly used, and the types of packaging and packaging materials that consumers prefer. By analyzing this data, the company can identify opportunities to create new products that are more likely to be successful in the market.

Optimization: The Beauty Product Industry and Artificial Intelligence

AI also optimizes the formulation of existing beauty products. For example, a company might use machine learning algorithms to analyze data on the effectiveness of different ingredients. They can also identify the optimal combinations of ingredients for a given product. This can help companies create products that are more effective and that deliver better results for consumers.

Marketing: The Beauty Product Industry and Artificial Intelligence

AI, a major player in the development of new products, is also improving the marketing and sales of beauty products. For example, many companies are using AI-powered chatbots and virtual assistants to interact with customers and provide personalized recommendations based on the customers’ preferences and purchase history. These chatbots can help companies improve customer service and increase sales by providing personalized recommendations and assistance to customers in real-time.

AI helps companies better understand their customers and target their marketing efforts. Many companies are using machine learning algorithms to analyze data on consumer behavior and preferences. They use it to identify patterns and trends that can inform marketing strategies. For example, a company might use AI to analyze data on the types of beauty products that are most popular with a particular demographic. Or they might use it to identify the types of social media posts and advertisements that are most likely to be effective in reaching a particular audience. By using AI to analyze this data, companies can develop more targeted and effective marketing campaigns.

There are also a number of startups that are using AI to disrupt the traditional beauty industry. For example, a company called BeautyAI uses AI to analyze data on consumer preferences and behavior. BeautyAI creates personalized beauty regimes for individual customers. Another startup, L’Oréal’s Modiface, uses AI to create virtual makeovers. These makeovers allow customers to see how they would look with different makeup and hairstyles. With this technology, they don’t actually have to apply the products. These types of startups are using AI to create innovative and personalized beauty experiences that traditional companies might not be able to offer.

Overall, it’s clear that AI is playing an increasingly important role in the beauty industry. From product development to marketing and sales, companies are using AI to improve the efficiency and effectiveness of their operations and to create more personalized and targeted products and experiences for consumers

BeautyAI: A Closer Look

BeautyAI is a startup that uses artificial intelligence (AI) to analyze data on consumer preferences and behavior. It can create personalized beauty regimes for individual customers. The company’s AI platform, called Robobuilder, uses machine learning algorithms to analyze data on a wide range of factors. These include skin type, age, ethnicity, and environmental factors, to create customized beauty regimens for each user.

One of the key benefits of BeautyAI’s approach is that it allows customers to receive personalized recommendations. These are based on their unique needs and preferences for beauty products and treatments. Instead of relying on generic product recommendations or one-size-fits-all beauty regimes, customers can get tailored recommendations that are specifically designed to address their individual needs and concerns.

In addition to its AI platform, BeautyAI also offers a range of products and services designed to help customers achieve their desired beauty goals. These include a range of skincare products, as well as services such as facials and microdermabrasion. BeautyAI is an innovative example AI. It creates personalized and tailored beauty experiences for customers. By using machine learning algorithms to analyze data on consumer preferences and behavior, BeautyAI provides customized recommendations and treatments.

Robobuilder: A Closer Look

BeautyAI developed Robobuilder, the artificial intelligence (AI) platform. It uses machine learning algorithms to analyze data on a wide range of factors. These include skin type, age, ethnicity, and environmental factors, to create customized beauty regimens for each user.

One of the key features of Robobuilder is its ability to analyze data on a large number of variables in order to create personalized recommendations for beauty products and treatments. For example, the platform might analyze data on a user’s skin type, age, and environmental factors, such as pollution and UV exposure, in order to recommend the most appropriate skincare products and treatments. It might also consider other factors, such as a user’s diet, lifestyle, and stress levels, in order to provide recommendations for products and treatments that can help address specific concerns or needs.

In addition to its ability to provide personalized recommendations, Robobuilder also offers a range of tools and resources designed to help users improve their overall skincare routine. For example, the platform might provide tips and advice on how to properly cleanse, tone, and moisturize the skin, or offer recommendations for ingredients or products that can help address specific concerns, such as acne or aging.

Overall, Robobuilder is an innovative example of how AI creates personalized and tailored beauty experiences for customers. Robobuilder analyzes data on a wide range of factors using machine learning algorithms to make recommendations. It provides customized skincare regimens to meet the unique needs and concerns of each individual user.

L’Oréal’s Modiface

L’Oréal’s Modiface is a startup that uses artificial intelligence (AI) to create virtual makeovers that allow customers to see how they would look with different makeup and hairstyles, without actually applying the products. The company’s AI platform uses machine learning algorithms to analyze data on a wide range of factors, including facial features, skin tone, and hair color, in order to create realistic and accurate simulations of how different makeup and hairstyles would look on a particular user.

One of the key benefits of L’Oréal’s Modiface is that it allows customers to try on different looks without the need to physically apply makeup or style their hair. This can be especially useful for people who are unsure about how a particular look would suit them, or who want to experiment with different styles without committing to a permanent change.

In addition to its virtual makeover tool, L’Oréal’s Modiface also offers a range of other AI-powered beauty solutions. These include a virtual skin analysis tool that allows users to get a detailed analysis of their skin and receive personalized recommendations for skincare products and treatments, as well as a virtual makeup try-on tool that allows users to virtually apply different makeup looks and see how they would look in real-time.

Overall, L’Oréal’s Modiface is an innovative example of how AI is being used in the beauty industry. It creates personalized and tailored beauty experiences for customers. It uses machine learning algorithms to analyze data on facial features, skin tone, and other factors. Then, the company is able to provide realistic and accurate simulations of how different makeup and hairstyles would look on a particular user. This allows customers to try on different looks without the need to physically apply makeup or style their hair.

Newest AI Developments in The Beauty Product Industry and Artificial Intelligence

It’s worth noting that the use of artificial intelligence (AI) in the beauty industry is an evolving field, and new developments are emerging all the time. Here are a few examples of some of the most recent AI developments in the beauty industry:

  1. Virtual consultations: Some beauty companies are using AI-powered virtual consultations to allow customers to receive personalized recommendations and advice from beauty professionals. For example, a customer might use a virtual consultation tool to upload a photo of their face and receive recommendations for skincare products or makeup looks based on their skin tone and facial features.
  2. Personalized product recommendations: Some beauty companies are using AI-powered algorithms to analyze data on consumer preferences. Also their behavior, and to provide personalized recommendations for products and treatments. For example, a customer might use an AI-powered tool to answer questions about their skin type, concerns, and preferences. Then they receive recommendations for products and treatments that are specifically tailored to their needs.
  3. Virtual makeup artists: Some beauty companies are using AI to create virtual makeup artists. These artists can provide personalized makeup tutorials and recommendations to customers. For example, a customer might use an AI-powered tool to upload a photo of themselves. In return, they receive step-by-step instructions on how to apply a particular makeup look. In addition to that, they receive recommendations for the best products to use.
  4. Skin analysis and diagnosis: Some beauty companies are using AI-powered tools to analyze and diagnose skin conditions, such as acne or aging. For example, a customer might use an AI-powered tool to upload a photo of their skin and receive a diagnosis and recommendations for treatment.

Conclusion of The Beauty Product Industry and Artificial Intelligence

Overall, these are just a few examples of the many ways in which AI is used in the beauty industry. They can create personalized and tailored beauty experiences for customers. Technology continues to evolve. It’s likely that we will see even more innovative and sophisticated uses of AI in the beauty industry in the future.

If you like this article, feel free to check out 8 Ways Artificial Intelligence is Improving Real Estate. Also, 2021 Will Make You Give Drones The Respect They Deserve is a contender for another good read on technology.

8 Ways Artificial Intelligence is Improving Real Estate

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  • Geodata, credit Unsplash
    Geodata, credit Unsplash

Are you following Artificial Intelligence’s (AI’s) upward trend in popularity? It is rapidly transforming industries across the globe, The real estate industry is no exception. With the ability to analyze and interpret vast amounts of data, AI has the potential to revolutionize the way we buy, sell, and rent properties. In this blog, we will explore 8 ways artificial intelligence is improving real estate.

1. Chatbots

The first of the 8 ways artificial intelligence is improving real estate are chatbots. One of the most significant ways in which AI is being used in the real estate industry is through the development of virtual assistants and chatbots. These AI-powered tools allow real estate agents to handle a large volume of inquiries and tasks. This frees up time for more complex and high-value activities. For example, a chatbots are used to answer frequently asked questions about properties. They can also schedule viewings, or even assist with the negotiation process.

2. Machine Learning (ML)

Another way in which AI is being utilized in the real estate industry is through the use of machine learning algorithms. Machine learning analyzes and interpret large amounts of data. For example, a trained AI system analyzes past sales data to predict which properties are likely to sell quickly. They can also predict a higher price for that same property. This information can be invaluable to real estate agents and investors.. This tool will help them to make more informed decisions about which properties to target.

3. Search

AI also improves the search process for potential buyers and renters. Many real estate websites now use AI-powered search tools that can understand natural language queries. Then they return results that are more relevant to the user’s needs. For example, a user might search for “properties with three bedrooms and a yard within a 10-mile radius of downtown,”. The AI system returns a list of properties that match those criteria.

4. Virtual Reality (VR)

In addition to improving the search process, AI is also creates virtual reality (VR) and augmented reality (AR) experiences for real estate. With VR and AR, buyers and renters get a more immersive and interactive view of a property before they visit in person. This is especially useful for people who are unable to physically visit a property due to distance or other constraints.

5. Early Detection

Another potential use of AI in the real estate industry is in the area of property maintenance and management. AI-powered systems monitor the condition of a property and identify potential issues before they become major problems. For example, an AI system detects the early signs of a leak and alerts the property owner or manager before it becomes a major issue.

6. Saving Time

One of the primary benefits of AI in the real estate industry is the ability to save time and reduce the workload of agents and other professionals. AI automates tasks such as answering frequently asked questions, scheduling viewings, and analyzing data. This helps real estate professionals to focus on higher-value activities and better serve their clients.

7. Accuracy and Efficiency

AI also improves the accuracy and efficiency of various processes in the real estate industry. For example, AI-powered systems are used to analyze large amounts of data. AI uses this data to identify patterns that would not be immediately obvious to a human. This helps real estate professionals to make more informed decisions about which properties to target. It also helps them price a property for sale or rental.

8. Drones

And the last of the 8 ways artificial intelligence is improving real estate is drones. One potential use of artificial intelligence (AI) in the real estate industry is the use of drones for property photography and video. Drones equipped with cameras can capture high-resolution images. They also capture video of a property and its surroundings, providing buyers and renters with a more comprehensive view of the property.

AI is used to analyze the images and video captured by drones. AI identifies specific features of a property, such as the number of bedrooms and bathrooms, the size of the yard, and the condition of the exterior. This information is invaluable to real estate agents and buyers. This helps them to make more informed decisions about which properties to target.

In addition to property photography and video, drones equipped with AI-powered sensors are used for property inspections. For example, a drone is used to inspect the roof of a property for damage, or to check for pests or other issues. This saves time and reduces the risk to property inspectors. After all, they do not need to physically access the property.

History: 8 Ways Artificial Intelligence is Improving Real Estatee

The use of artificial intelligence (AI) in the real estate industry is a relatively recent development. The first AI-powered real estate tools appeared in the late 2010s. However, the concept of using technology to improve the way we buy, sell, and rent properties has a much longer history.

One of the earliest examples of technology being used in the real estate industry is the multiple listing service (MLS). The MLS was developed in the United States in the 1940s. It is a database of available properties, used by real estate agents to find and list properties for sale or rent. This was a significant step forward in the real estate industry, It allowed agents to share information about properties. It also solidified a reach of a wider audience of potential buyers and renters.

In the decades that followed, the use of technology in the real estate industry continued to evolve. In the 1980s, the first real estate websites began to appear. These websites provided buyers and renters with an alternative to traditional methods of searching for properties. They no longer relied solely on newspaper classifieds or visiting open houses. These websites were followed by real estate apps in the 2010s. This made it even easier for buyers and renters to search for properties on the go.

It was around this time that AI began to be used in the real estate industry. The first AI-powered real estate tools were virtual assistants and chatbots. These were designed to assist agents with tasks such as answering frequently asked questions, scheduling viewings, and negotiating offers. These tools were followed by machine learning algorithms. The algorithms were used to analyze large amounts of data and identify trends and patterns that might not be immediately obvious to a human.

Today, AI shines in a variety of ways in the real estate industry. AI produces virtual reality and augmented reality experiences. It is also efficient in property maintenance and management. As the technology continues to advance, we can expect to see more in addition to these 8 ways artificial intelligence is improving the real estate industry.

Statistics: 8 Ways Artificial Intelligence is Improving Real Estate

There are several statistics that highlight the potential of AI to improve the real estate industry:

  • According to a survey conducted by the National Association of Realtors, 44% of buyers used a website to search for a home. 40% used a real estate app. This demonstrates the importance of technology in the real estate industry. It also cements the potential for AI to improve the way buyers search for properties.
  • A report by PwC estimates that the use of AI in the real estate industry could increase productivity by up to 40%. This will be achieved through the automation of tasks such as data analysis and property maintenance, freeing up time for real estate professionals to focus on higher-value activities.
  • The same PwC report estimates that the use of AI in the real estate industry could lead to cost savings of up to 30%. This will be achieved through the optimization of processes such as property management. It will also support the identification of cost-saving opportunities.
  • A survey by the National Association of Realtors found that 57% of buyers are willing to use virtual reality technology to view properties. This demonstrates the potential for AI-powered VR/AR experiences to improve the way buyers view properties. In turn it will guarantee that they make more informed decisions.
  • A study by the Urban Land Institute found that the use of AI in the real estate industry could lead to a reduction in transaction times of up to 25%. This could be achieved through the automation of tasks such as document preparation and the streamlining of processes such as contract negotiation.

Overall, these statistics demonstrate several of the 8 ways artificial intelligence is improving the real estate industry. This includes the search process, property management, and transaction times. As AI technology continues to advance, we can expect to see even more innovative uses of the technology in the real estate industry.

Current Use of Companies: 8 Ways Artificial Intelligence is Improving Real Estate

  • Redfin: Redfin is a real estate brokerage that uses AI to help buyers and sellers find the best properties. Redfin negotiates the best prices for them after that. The company’s AI-powered tools include Redfin Estimate. This tool uses machine learning algorithms to predict the sale price of a property. It also included Redfin Now, which uses AI to make cash offers on properties.
  • Zillow: Zillow is a real estate company that uses AI to improve the search process for buyers and renters. The company’s AI-powered search tool is called Zillow Home Search. It allows users to search for properties using natural language queries and returns results that are more relevant to the user’s needs.
  • Compass: Compass is a real estate brokerage that uses AI to improve various aspects of the buying and selling process. The company’s AI-powered tools include Compass Concierge. This tool helps sellers to prepare their properties for sale. Another tool, Compass Offer, uses machine learning algorithms to analyze past sales data and make personalized offers to buyers.
  • Purplebricks: Purplebricks is a real estate company that uses AI to assist with the property management process. The company’s AI-powered tool is called Smart Vendor. It monitors the condition of a property and identifies potential issues before they become major problems.
  • Realtor.com: Realtor.com is a real estate website that uses AI to improve the search process for buyers and renters. The company’s AI-powered search tool is called Matchmaker. It allows users to search for properties using natural language queries and returns results that are more relevant to the user’s needs.

These are just a few examples of companies in the real estate industry using AI to improve various aspects of their business. As the technology continues to advance, we can expect to see even more companies adopting AI in the real estate industry.

Conclusion of the 8 Ways Artificial Intelligence is Improving Real Estate

In conclusion, artificial intelligence (AI) will significantly improve the real estate industry in a number of ways. They include virtual assistants and chatbots to machine learning algorithms and VR/AR experiences. AI is already being used to improve the way we buy, sell, and rent properties. The ability of AI to analyze and interpret large amounts of data, automate tasks, and optimize processes will save time. It will also reduce the workload of real estate professionals. It will free them up to focus on higher-value activities. Additionally, AI has the potential to improve the accuracy and efficiency of various processes in the real estate industry. Two such are property management and contract negotiation. Drones are also proving invaluable with the maintenance and sales of properties. Technology will continue to advance and become more widely adopted. Then we will see even more than 8 ways artificial intelligence will improve real estate.

BMW Hood

5 Ways To Tap Into The BMW Experience

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5 Ways To Tap Into The BMW Experience will explore the many ways that BMW demands a quality experience for us.

BMW Hood

The Technology Experience

The technology in BMWs have been widely known as “far ahead of the competition” for years. Some proclaim that that is debatable in 2021, but I drove a 2006 3 series until two years ago and was still experiencing the same level of technological comfort as other manufacturer’s 2010 vehicles and beyond. Great technology is (in my opinion) the most important of the 5 Ways To Tap Into The BMW Experience.

I was able to connect my mobile device to my car’s AUX port in a 2006. I had a BMW iDrive Screen in a 2006. Most cars that my family and friends were driving were later models and they had no screens. I also had a sunroof, which is an option with many manufacturers, I’m just giving you the vision. It had alloy wheels and leather seats. My current sports model has “8-way adjustable seats”, I believe my 2006 had “6-way adjustable seats”—still extremely comfortable and tailored to my size.

Last but not least, the 2006 BMW 3 series had hip and curtain airbags in addition the steering wheel airbag when my son needed them.

I am loyal to the Bayerische Motoren Werke (or Bavarian Motor Works) brand. Period.

Silver BMW
Silver BMW Experience
Photo: Jakob Rosen

First Class Comfort Experience

Lumbar seat support, that is one of my favorite features in the “8-way adjustable seats”. I’m 5’3″ and as you can see it the pic below, I have created a snug fit between the seat and the steering wheel. I love to sit up straight— sometimes to humorous, non-stop, mocking of my family,(strangely enough mostly from my mother) but this series gets me there.

BMW Interior
BMW Interior Experience
Photo: Ukela Alred

Years of Top-Notch Documentation = Dependability

Dependability should probably not come after great technology on the list of the most important of the 5 Ways To Tap Into The BMW Experience, but you should know me by now. Technology is automatically what I think of first. However, I have been on the side of the interstate before—not fun! So even though I sometimes complain that this brand is the most sensitive brand I have ever had because a warning light is constantly coming on, I appreciate it. It makes me feel safe.

Now, I mentioned that I have been on the side of the road before. I am about to let you in on the absolute best resources for BMWs hands down. If you own a BMW, you already know what I am about to say. If you are considering purchasing a BMW, you’re welcome because you will be cozied up to this for hours in your spare time and pulling it up before you call your insurance company or the repair shop. BimmerFest BMW Forum. You’re welcome. The documentation on this website is positively mind blowing. I once spent an entire Friday night reading a back and forth on the diagnosis of a transmission issue. Fascinating. Entertaining. Informative.

BMW Tire
BMW Tire Experience
Photo: Jaddy Liu

Interior

I have been the owner of 3 BMW vehicles. I have owned two 3 series vehicles and one 5 series vehicle. Their interiors were gray interior and (2 with) black interior. I have had absolutely no complaints on the interior of either of them. I went over some of the “6-way adjustable seats” and “8-way adjustable seat” features in my 2006 325i and my 2016 BMW M3 Sedan above at length. The arm rest is plenty wide enough for two people to share without that awkward feeling of one person taking up too much space. There same goes for two backseat passengers—that’s for the both the 355i, the 328i and the 5 series. Just superb comfort.

I do want to chat later about the BMW knee airbags. Have you ever even heard of knee airbags? It’s new to me. I’ll be on Bimmerfest preparing for our future chat about it.

VIP Experience

Although this is last on the list of the 5 Ways To Tap Into The BMW Experience, it is just as important as the others.

Buying my car this year at BMW of Nashville was a different experience than a high-volume dealership in the area. I have been in other showrooms. I have been in other sales and financing offices. This experience was head and shoulders above. I will not lie to you and say that it was shorter. It was not. But the time that I spent there was better spent. Let me explain. I am a busy woman. I had my laptop, phone and lunch sprawled out at a table in the showroom so that I could make calls and program. My sales agent checked on my constantly, as did the finance manager and about 3 other salespersons that had absolutely no interaction with me at all. I walked over to grab a magazine and the service manager needed to know if I needed anything. I loved it. The customer service is amazing and now I’m spoiled.

Drones

If you are missing our drone experience, do not fear, I’m back next week with another drone post. Here’s 2021 Will Make You Give Drones The Respect They Deserve until then. I do hope you enjoyed the BMW piece though. We love the brand around here.

Conclusion

Do you have any BMW Experience stories? Leave a comment below. I’d love to hear your thoughts!

Ukela is the founder of Tech-Ke Solutions.  A programmer from a rural Tennessee town,  she’s worked her way through a degree and a half, studying business and computer science and information technology.  She and the Tech-ke team love discussing, debating and  blogging about technology. They are Drone, BMW and Programming enthusiasts but love educating and sharing just about anything tech-focused. New posts every Sunday!

Drones On the Way to Neighborhoods

Manna Drone Delivery is Coming for the U.S., Aggressively and Without Apology

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Drones On the Way to Neighborhoods
Delivery Drones On the Way to Neighborhoods
Photo: Jason Blackeye

Bobby Healy, CEO and Founder of Manna Drone Delivery and successful businessman of other technology companies, has his eye on the United States. He is currently operating Manna in Ireland and the UK.

“What areas are you guys planning to go into, is it mostly in Europe or do you plan to jump the pond here and come into the U.S.?” – Paul Barron

“Yeah, we’re 100% focused on the U.S., that’s our biggest target market. If it wasn’t for the regulatory stagnation in the U.S., we would already be there, we want to be there in 24 months.” – Bobby Healy

“Manna Drone Delivery is Coming for the U.S., Aggressively and Without Apology” will explore the actions that Bobby Healy has taken in Ireland. Consequently, that will be the plan he will emulate in America.

Straight to the Consumer

Drone Burger Drop
Drone Burger Drop
Photo: SK

So, you are probably wondering, if Manna was currently in the U.S., what food could we have delivered to our houses? Do they deliver other things? How long would it take to arrive?

Well, they currently have agreements with Ben & Jerry’s. They have agreements with CoCa-Cola and they even deliver medication. They also have an agreement with Samsung. For example, they are delivering Samsung phones, chargers, etc. to consumers directly from the online store. Need grocery items? “We fly off the roof of our partners. We’re on the roof of Tesco, one of the larger grocery chains in Ireland and the U.K.” – Bobby Healy says.

Drone Neighborhood Delivery
Drone Neighborhood Delivery
Photo: Ameer Basheer

Service Delivery Stats

“We fly at an altitude of 80 metres and a speed of over 80kph –  delivering within a 2km radius in less than 3 minutes.​” Out of a town of 10,000, they have hit 35% of homes already. There are 75% of them participating repeat delivery. They also had a 65% approval during Covid, 2020, now that number is 98%. The goal is to scale Ireland and parts of the UK in ’21, ’22; ’22, ’23 and onward, with an eye on U.S., according to Bobby Healy, Again, “Manna Drone Delivery is Coming for the U.S. Aggressively and Without Apology” points out his constant focus and mention on scaling the business into the U.S.

“One person can do anywhere from 2 to 3 deliveries per hour, a little bit less in the suburbs. With our system we can do about 20 deliveries per hour, per person. The aircraft is totally autonomous. It has on board three flight computers and each flight computer can independently fly the aircraft. It has three sets of sensors, gps, lidar and radar…that obviously has connectivity to our cloud. One person is responsible for 15-20 aircraft at a time at mission control.” – Bobby Healy

Drone Noodle Delivery
Drone Noodle Delivery
Photo: Sestrjevitovschii Ina

Committed to Drone Delivery Safety

“Actually, the important thing is safety. There is no way to scale in this industry if you don’t have aviation levels of safety and engineering in your aircraft. That is where we are different…We’re going to be flying at scale 10 million plus flights a day. Therefore, the law of large numbers dictates that you don’t need a drone or something that takes a year to build, you need something that takes you generations of education from aviation best practice to engineer…When you are flying over a community, or suburb of 50,000 people, you need to be pretty sure that there is no possibility of a failure.” -Bobby Healy

In The 3 Biggest Reasons We Are Afraid Of Drones, I detailed some of the privacy concerns that the public had expressed. However, it seems that of the people that were concerned in the beginning, more people (in Ireland and the UK at least) have opened up and either (1) value the convenience of the service over the privacy concerns, (2) have researched and trust Manna, or (3) experienced it and the experience changed their minds.

“Manna Drone Delivery is Coming for the U.S. Aggressively and Without Apology” has given some insight into Bobbly Healy’s plans for a new way to get us our food in America. However, I do wish that there were some harder questions asked in interviews. For instance, “Where are the statistics on trust and privacy, as Manna rolls out this service in multiple areas?” I realize that approval ratings, based on surveys, have increased over time, but it would be nice to see the time-stamped data as it progressed and is progressing.

Also, Mr. Healy says that he is “creating jobs” but he also stated that he is placing one person at the mission control desk for 15-20 drones? He said, “the only loser in this is the guy on the bicycle, the guy on the motorbike, or the guy in the car, the [low-wage] gig economy job anyway and what we’re doing is we’re creating jobs for well-trained employees of a drone delivery company.”

Also, I wish that he was asked how well he thinks he will do in competition with Amazon’s years of infrastructure and chain supply that is, by the way, already trusted and established?

Lastly, do Manna drones deliver in rain or storms? We know that drones are sensitive to high winds and weather.

What steps has Mr. Healy taken to move into the US marketplace or is he just watching regulation? If you have run across any of these answers, feel free to start a discussion in the comments.

Drone Delivery Competition

There are delivery companies operating in California and other places currently. Some are food delivery only and others extend outside of food delivery. I am working on another blog addressing these. Meanwhile, here are Mr. Healy’s thought on China.

“China is a closed market for companies like us. We don’t look at them as an opportunity, but we certainly look at every other continent in the world as an opportunity.” – Bobby Healy

The reason that he said this is because China already has formed its delivery service called The Standard. Here’s a bit about it. “The Specification for Express Delivery Service by Unmanned Aircraft (the ‘Standard’) issued by the State Post Bureau of PRC will be effective from January 1st, 2021. The Standard was jointly formulated by industry-leading players including EHang (Nasdaq: EH), JD.com (Nasdaq: JD), and ZTO Express (NYSE: ZTO). As China’s first industry standard for express delivery service by unmanned aircrafts, the implementation of the Standard is of great significance for improving the last-mile delivery service, ensuring the safety of operations, as well as promoting the development of intelligent aerial logistics of urban air mobility (‘UAM’) industry.” –EHang

Approaching Drone
Approaching Drone
Photo: Aaron Burden

What’s Next for Drone Delivery

Keep your eyes peeled for another blog that I am developing on the many other drone delivery companies. These are companies that are currently operating or are soon beginning operations. Tripp Shannon, CRO of DroneUp, is quick to point out that “drones are the future of developing smart cities”, so we will also delve into that.

Conclusion

Would you like to hear more details on Manna’s plans to come to the U.S.? Leave a comment below. I’d love to hear your thoughts!

Ukela is the founder of Tech-Ke Solutions.  A programmer from a rural Tennessee town,  she’s worked her way through a degree and a half, studying business and computer science and information technology.  She and the Tech-ke team love discussing, debating and  blogging about technology. They are Drone, BMW and Programming enthusiasts but love educating and sharing just about anything tech-focused.

Ukela
Ukela

Thanks for visiting, y’all!

Drone Close Up

The 3 Biggest Reasons We Are Afraid Of Drones

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Between blockbuster movies with drones as the villian, privacy questions, and new rules and regulations, The 3 Biggest Reasons We Are Afraid Of Drones, provides a look into today’s popularity (or the lack thereof) of the new tech.

Drone Close Up
Drone Close Up
Photo: Arun Prakash

Introduction

In my last article, 12 Reasons You Must Educate Yourself About Drones (2021), I explain, in detail, why drones are currently important and why they are becoming more important in our daily lives. However the general public is only slowly warming up to them or not warming up to them at all. I am writing The 3 Biggest Reasons We Are Afraid Of Drones in an effort to understand—and maybe get to the bottom, of the resistance.

1. Movies And The “Afraid Of Drones” Factor

Drone Warfare-Angel Has Fallen Drone Attack Scene
Source: Movie Relishers

Unfortunately, the above clip was the introduction of drones to a massive amount of people. If images of drones with sonar and lidar, performing search and rescue missions to save lives and securing the safety of the rescue workers had been shown, public opinion may be different.

“Angel Has Fallen grossed $69 million in the United States and Canada, and $78.5 million in other territories, for a worldwide total of $147.5 million.” – Wikipedia

Below, we find another example of a movie casting a drone as its villain. Could this be one of The 3 Biggest Reasons We Are Afraid Of Drones?

“This terrifying, outrageous tale takes flight as a serial killer is struck by lightning while holding his precious drone. Weeks later, the drone shows up at the home of newlywed couple Chris and Rachel. Without them realizing it, the drone films the couple and takes control of their TV, computer, security system, and car. Soon Chris and Rachel fear that the device may be connected to them… and is out for horrific, hovering revenge.” – FilmIsNow Movie Trailers

The Drone
Source: FilmIsNow Movie Trailers

Let’s dissect this trailer for a moment if you don’t mind. Let’s talk about the personification of the red lights that look to be where eyes should go. How did it turn itself on without instruction? What gave it the ability to control the tech in their house? And for the life of me, how did it get into the bedroom and underneath the sheets to trick her into believing it was her husband? I too, would be terrified of a drone if this was the first time I had laid eyes on it in action. Terrified.

The Drone grossed $20,093 worldwide, not as much as Angel Has Fallen, but that equates to hundreds of fresh new eyes, and thus impressions, on drones. As a matter of fact, I scrolled through the comments of this trailer (as I always do) and there I found this comment, “Never buy a drone“, with a couple of people that agreed with him.

Two examples of a few million people (according to the box office results) that saw these films—and maybe a drone in action for the first time. This is definitely a solid argument for The 3 Biggest Reasons We Are Afraid Of Drones.

2. Privacy, One of The Biggest Reasons We Are Afraid Of Drones

Drone Privacy
Drone Privacy
Photo: Tim Mossholder

“According to our survey, 88% of Americans don’t think a neighbor’s drone delivery should be able to capture footage on their property, yet the FAA currently doesn’t have any regulations in place to restrict these actions.” – The Zebra

On the Government Technology website, writers bring to our attention two incidents of questionable drone use in Minnesota. The first one was the action of flying over a protest and the second was “flying drones to detect illegal nudity” at a beach. Some considered this “questionable” and received the following response.

” ‘To help prevent breaches of trust with drone technology, DRONERESPONDERS might point to its fourth principle for responsible drone use: clear oversight and accountability. We really recommend that you periodically audit your program so that you can reinforce that you’re using these principles,’ Werner said. ‘If drones are going to be used, there better be a good reason why they’re being used,’ Guariglia said.” – Jed Pressgrove, Government Technology

Drones are useful. They are useful in many different professions. I do believe that it will take time to decide on the best methods for use for the professions and the public. That brings me to my final topic.

3. Distrust Or Disagreement of Rules/Laws Applied, Another One of Our Biggest Fears Of Drones

Drone Over Snow
Drone Over Snow
Photo: Erik Odiin

As with most rules guiding technology today, rules follow slowly behind technology…sometimes a great deal behind. As a result, we’re all hanging on to each and every piece of news released about drones. I have even been keeping up with the Federal Aviation Administration channel on Youtube lately. They have over 40k subscribers (and climbing). To date, they have 49 videos about drones. You can find the laws, regulations as well as tips, there.

One of the basics, is that you need to register your drone. ” All drones must be registered, except those that weigh 0.55 pounds or less (less than 250 grams) and are flown exclusively under the Exception for Recreational Flyers.” – Federal Aviation Administration.

Registration
Registration
Photo: Phil Desforges

You also need to earn your Part 107 license. “In order to fly your drone under the FAA’s Small UAS Rule (Part 107), you must obtain a Remote Pilot Certificate from the FAA. This certificate demonstrates that you understand the regulations, operating requirements, and procedures for safely flying drones.” – Federal Aviation Administration.

As I mentioned above and will go into a bit more detail here, there are individuals that have already been accused of misusing this technology. Police in a Minnesota Community used a drone to monitor nudity at a lake beach.

For instance, here is one of the comments. “ ‘It makes you feel uncomfortable to just think like, oh, how often am I being watched? And what kind of authority is going on here,’ said Paula Chesley.”

There is simply no straight answer in most situations like those. Drones are so helpful to professionals that are attempting to do a job, in a more effective way. Citizens also have the right to speak out regarding the impact they may feel. Movie makers have the right to be creative and keep us glued to the screen. Lots of potential—lots of future discussion.

Conclusion

Are you afraid of drones? Why or why not? Leave a comment below. I’d love to hear your thoughts!

2021 Will Make You Give Drones The Respect They Deserve

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Introduction

From the 2021 Olympic opening show to the bowling alley drone footage that impressed Hollywood, 2021 will make you give drones the respect they deserve.

Drones are a huge part of this new era that we have entered. In my last article, 12 Reasons You Must Educate Yourself About Drones (2021), I explain, in detail, why drones are and are becoming more important in our daily lives. The things that they can accomplish and the things that they can show, are phenomenal. Here, I showcase four awe-inspiring examples.

Respect for Flying Creative Art

Here’s an interesting fact, did you know that the 2018 Winter Olympic drone show set the Genius World record for the most drones flown at the same time at 1200 plus drones? The number in 2021 was over 1800.

2021 Olympic Opening Ceremony
Source: NBC

Like the Olympic Winter games, drones demonstrated a super impressive opening at the 2021 games, as shown above. Twenty years ago—even ten years ago, we could not even fathom what we are witnessing from these flying pieces of technology today.

Olympic Night Scene
Olympic Night Scene
Photo: Ryunosuke Kikuno

Respect for Video

The drone raced from the tree line outside the bowling alley, through the front door, under tables and through the back room where the pins are kept, and repairs are made. One minute, plus, of electrifying movement, dazzled in a place where family fun is usually the primary focus. Watch it below.

Minnesota Bowling Alley Drone Video
Source: The Guardian

Quotes:

Some of the quotes for this fpv (first person view) drone project were:

“This is one of the most amazing things I’ve ever seen,” – Lee Unkrich, director.

“Holy S**t”. – Elijah Wood, actor, Lord of the Rings.

“Stupendous” – James Gunn, director, Guardian of the Galaxy.

“This kind of wonderful photographic innovation adds to the language and vocabulary of cinema, just beautiful”. – Todd Vaziri, digital artist, Transformers.

So now that I have shown you two of drones’ greatest accomplishments of the year, do you think that 2021 is giving drones the respect they deserve?

Bowling alley
Bowling Alley Photo
Photo: Todd Diemer

If not, let’s move on to a couple more examples of footage that will resonate with you nature fans.

Respect for Nature

If sports don’t interest you, maybe this footage of nature will. Feast your eyes on footage that captures robust waterfalls, and coasts over wide rivers laying between mountains while remaining steady and stealth-like.

If you grew up in the country, as I did, some of this footage may seem quite normal. If you had a more urban upbringing and only got to the countryside to visit a grandparent, aunt, uncle or other family member, then you may only see these wonders of nature on vacation or video.

Amazing Nature Video
Source: Free HD Videos

Sacrifice for Education

Volcanoes. Who can get close enough to return ample data to create a 3-D image that will ensure that scientists understand them better than ever before? Not one human; but a drone can. Even if the actual drone is lost in the volcano’s inescapable heat, the footage that they drone pilots get, is recorded in real time.

Volcano Drones
Source: National Geographic

“We were able to take a series of thousands of photographs around the top of the [Marum] crater [in Vanuatu] and then process those using a specialized software to render the first of its kind 3-D model of the volcano from inside.” -Sam Cossman, National Geographic.

Scientists noted that they are able to go back and measure things that could be “done in the moment”. An example of that would be the microbial life that lives the on the sides of the rocks after the volcanic ash has cooled. Drone footage gives them the ability to go back and study everything about microbial life there. They also insist that using this video to pair with other research that is going on in the world surrounding this topic, is how an unbelievable amount of progress will be made in science. Their goal of “Merging worlds of exploration and tech” is precisely how (in my opinion) America became an economic and technological powerhouse. Throughout history, this formula is used over and over again to create, build, license, and sell, etc. We are doing precisely what we have always done before, only now, we are using the newest, innovative vehicle.

Conclusion

Never before have we had these viewpoints. Whether it is an athletic event, a causal afternoon of a popular family sport or insight about nature, we simply have not been getting these frames. This is enough to give drones the respect they deserve in 2021 and beyond.

Which area piques your interest most? Moreover, will you start researching drones for yourself? Leave a comment below. I’d love to hear your thoughts!

12 Reasons You Must Educate Yourself About Drones (2021)

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Drone Over Town
Drone Over Town

According to the Pew Research Center, “average citizens see a revolution coming in the workplace, and they are concerned. The average hourly cost of a manufacturing worker is $49 in Germany and $36 in the U.S. The hourly cost of a robot is $4.” Like robots, humans use drones to perform a different set of actions or tasks. The 12 reasons you must educate yourself about drones gives a wide range of examples.

1.  Amazon Patent (delivery)

Imagine seeing an Amazon or Walmart labeled drone flying through the air, just as often as you see Amazon, FedEx and UPS trucks on the road. We will. More importantly, it will be sooner than we think. “The PrimeAir program remains in development. The company has been filing applications for patents (since 2013) at what appears to be a faster rate than any other company working on drone technology today. “

2. Walmart Patent (delivery)

Walmart is not willing to let Amazon have all of the fun or get a head start this time. They are moving just as quickly, and just as seriously, as Amazon in this revolution.

“Groceries make up 56 percent of the company’s total revenue and Walmart may see drone technology as one way to get food from farms to store shelves faster and more cheaply to compete with Amazon.com Inc, following its purchase of Whole Foods Market. Walmart has applied for 46 patents for using drone technology, mostly to facilitate its delivery and logistics operations, or for use within warehouses to do things such as track inventory, according to data from CB Insights.”

3.  Weddings

The third topic on the list of “The 12 reasons you must educate yourself about drones” may hit close to home. Today’s bride and groom demand a show-stopping wedding. With the assistance of drone photography, we will.

According to experts, outdoor weddings are the best way to go; ” ‘400 feet, which is the maximum height [the law allows],’ says Markham of Celebrations Tampa Bay…’Drones work best at wedding venues with large outdoor areas to capture those grand, sweeping views.’ ”

4.  Military Use

We don’t think of our national security on a daily basis. When others threaten our country, it is nice to know that we are doing everything possible to ensure our own safety.

Importantly, drones are now a part of that effort. “The roadmap envisions a follow-on program calling for a reusable unmanned aircraft with Mach 6 speeds. At that speed, intelligence can be gathered or weapons delivered before enemy air defenses are even alerted.”

5. Agricultural Use

Several articles online are talking about farm to table. It’s a hot topic. The competition will become steeper to get fresher food on the table faster.

“They are playing an increasingly important role in precision farming, helping agriculture professionals lead the way with sustainable farming practices, while also protecting and increasing profitability.”

Agriculture
Aerial view of farming equipment being used

6.  Search and Rescue

They have equipped drones for sonar and lidar now for rescue missions. This technology is a much more efficient and safer practice to use. “We are focused on the first responder community – fire, police, and emergency management departments – and we are assessing small UAS. They are much cheaper than manned aircraft, [and are] an ideal tool for response agencies.” We are halfway through “The 12 reasons you must educate yourself about drones”. In the same vein, drones will help aid communities medical necessities.

7. Humanitarian Drones

I have found in my research that companies usually have a way of performing the tasks that I’ve been talking about, with pretty good efficiency. Drones only serve to make the process better, safer or faster. But not in this case. In Africa, remote and rural communities are going without. Drones are becoming the only way. “We have already used drones as part of our flood response and we can see the potential for further uses, such as transportation of medical supplies, which could transform lives in remote rural communities.”

8.  Journalistic Use

“CNN has received a first-of-its-kind Part 107 waiver from the Federal Aviation Administration (FAA) to fly a small unmanned aircraft system (UAS) over people.” CNN Air’s Snap drone fulfills the duty of covering natural disasters, war zones, etc. for reporting purposes. I agree that this is an important role. We would not be able to experience and empathize what is happening in our world without this tool.

9.  Real Estate

Drone photography in real estate may be on the greatest incline for the use of drones. People want to see all angles of their potential home because “according to MLS statistics, the properties photographed by drones sold 68% faster.” In addition to plush insides, buyers demand all views.

Real Estate
Aerial Photographic view of house for sale

10.  Film and Movie

Drones have mastered this arena for decades. According to experts, “the global cinematography drone market [will grow] from less than 100 million U.S. dollars in 2020 to over one billion U.S. dollars by 2030.”

I have noticed, and I am sure that you have as well, that movies images are only getting crisper, brighter more “larger than life” than they have been before. As the technology for drones gets better, so will our movie experience.

11.  Drone Taxis

We are almost to the end of our list. Meanwhile, can you see how quickly our airspace is filling? “The market for flying cars, now known as electric air taxis, should continue to mature during this decade, soaring to $1.5 trillion globally by 2040, according to a Morgan Stanley Research study.” Even if you are not the “flying taxi type”, we will all be glancing up to see them, right along with our groceries and personal product packages.

12.  Law Enforcement Use

Our law enforcement is not new to the adoption of drones. As a result, “currently, 347 law enforcement agencies in 43 U.S. states are using UAVs to assist officers in the field.“

Conclusion

In conclusion, “the drone services market size is expected to grow to $63.6 billion by 2025, and Insider Intelligence predicts consumer drone shipments will hit 29 million by 2021. Sales of US consumer drones to dealers surpassed $1.25 billion in 2020, according to Statista. Goldman Sachs forecasts the total drone market size to be worth $100 billion—supported by this growing demand for drones from the commercial and government sectors.” This is why “The 12 reasons you must educate yourself about drones” is important. Therefore, general public must not be afraid of the changes that are coming.

In other words, there is no stopping the progress of this new and fast-growing technology. Not only are drones here to stay, they are growing by leaps and bounds.

Which area piques your interest most? Moreover, will you start researching it for yourself? Leave a comment below. I’d love to hear your thoughts!

10 Places to Learn JavaScript for Free (2021)

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javascript1

javascript1

10 Places to Learn JavaScript for Free (2021)

Welcome to 2020!  If this is the year that you have chosen to learn to code, then you are not alone. Javascript is the next best place to start after you have learned HTML and CSS.  Some of the best advice that I have received is to start with the basics and learn the fundamentals.  The more of the fundamentals that you have under your belt, the better you will be at programming and developing the newer skills and languages that are sure to come afterward.

Each of these ten places have a unique style of teaching.  And if you have the time, going through more than one course could be a good idea.  It will strengthen your skills and deepen your knowledge.

The List of Ten

JavaScript.com:  When the page opens up, browse around and then click on “Learn” and go to work.  The site has several examples, a tab for resources and a tab that allows you to try JavaScript and gives feedback.

Codeacademy: This channel on YT adds a touch a charm by getting people nationwide to talk about their coding experience in a short 5- or 6-minute clip to lure you in on the home page.  My first time on the channel gave me the story of a young women from Georgia that had been coding for ten years. After making you feel at home, they help you to begin your path to learn the skill of JavaScript or any other skill you choose.

FreeCodeCamp: Though most of their programming tutorials are cookie cutter, short and straight to the point, they provide an excellent overview.  I have found that when you go through their course, it’s best to go through it a second time and don’t be afraid to hit the pause button.

General Assembly Dash: Unlike some of the other resources, you will have to sign in to gain access to their program.  However, when you get inside, you will be able to learn JavaScript with multiple projects. You will build projects real time and get feedback in the duration.

W3schools: W3schools started it all. They are the foundation of programming. In these tutorials you will receive examples, exercises, quizzes or tests, references and at the end, a certification. This site has “world’s largest web developer site” as the subheading and it is true.  The site has covered every question that you may have or will have on JavaScript. They also update it often, so the information is always accurate and up to date. It is a good reference even after you are proficient in that particular coding skill.

javascript puzzle

javascript puzzle

LinkedIn Learning (formerly Lynda.com: LinkedIn Learning has become an absolute behemoth when it comes to learning about programming and giving insight into different programming careers. LinkedIn Learning can still be accessed by your public library card. This is how I learned about the resource and I used it extensively. When you finish a course, you will get a notification on the screen asking if you want to publish the certification to LinkedIn.

Team Treehouse: There is a free seven-day trial. Afterward, there are tiers of membership from “Basic” to “Techdegree” ranging from twenty-five dollars to one hundred ninety-nine dollars.

Udemy: Udemy gives a few free courses but are certainly known for their paid courses. You can choose a popular instructor in JavaScript, sign up for their class and get going. I actually took a couple of the classes by Udemy instructors on YouTube, unknowingly, and found that they were on Udemy teaching a more in-depth version of that course.

Your Library (books on CSS): There are so many books at the library on JavaScript that it could be hard to decide which one to pick when standing in front of them all. What I usually do in this situation is take out my phone and check Google for the ratings on each. I check out the one with the highest rating, take it home and get started.

Stephan Mischook on YT has an excellent free series on JavaScript.  His channel is filled with technology and business advice. He backs everything that he says up with decades of experience. Also, using his degree in psychology, he is educated to teach in the way that people learn best.  This works. Most of all, he gives the kind of wisdom in the programming and small business world that some professors can’t or don’t share when you’re paying thousands of dollars per year in tuition. He’s rare.

js

js

A Final Note

Keep in mind that the best place to learn, in my opinion, is college.  The college classroom gives you the instructor and the “certification” (a grade at the end) whereas, when you finish an online course or YT video, you may or may not test and may or may not have to seek out your own certification. I also found value in college by collaborating with other students. As an introvert, I do not mind working alone. I usually prefer it. However, when it comes to learning to code, having a computer science major, who is a senior, in the CS lab across from you to ask a question is invaluable. Or there may be someone sitting right next to you that may not be a senior and may be majoring in another computer field, yet had to take a couple of programming courses, that you can talk to take some of the anxiety away. I also cannot stress enough how valuable the ability to email your instructor or TA a specific question and get help with it will be. That may not be the case online, depending on which route you choose.

In conclusion, this is a great way to learn or get started. Generally, most of these ten courses will offer a deeper dive into JavaScript for a fee.  They will then teach you more advanced skills, and they will offer testing and/or offer a certification at the conclusion.

So, in summary, the 10 best places to learn JavaScript are:

JavaScript.com

Codeacademy

FreeCodeCamp

General assembly dash

W3schools

LinkedIn Learning

Team Treehouse

Udemy

The Library (books on HTML)

Stephan Mischook

If you are just getting started and are wondering what the best hardware is to use when coding, please see my advice here.

Disclosure: Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Always use a good, solid computer for your programming journey!

Image by Alltechbuzz from Pixabay

Image by Nikin from Pixabay

Image by tsmr from Pixabay

10 Places to Learn CSS for Free in (2021)

/in , , /by

main css pic

main css pic

10 Places to Learn CSS for Free ( 2021)

Welcome to 2021!  If this is the year that you have chosen to learn to code, then you are not alone. HTML and CSS are the best places to start.  If you have completed a good HTML program, then CSS is the next logical stop. Some of the best advice that I have received is to start with the basics and learn the fundamentals.  The more of the fundamentals that you have under your belt, the better you will be at programming and developing the newer skills and languages that are sure to come afterward.

Each of these ten places have a unique style of teaching.  And if you have the time, going through more than one course could be a good idea.  It will strengthen your skills and deepen your knowledge.

css on computer

css pic1

The List of Ten

CSSTutorial.net: This website announces on the home page that they have been teaching CSS for over ten years and they seem to have the content to back it up.  There are six instructive tabs on the site. Each has several examples on the page.

Codeacademy: This channel on YT adds a touch a charm by getting people nationwide to talk about their coding experience in a short 5- or 6-minute clip to lure you in on the home page.  My first time on the channel gave me the story of a young women from Georgia that had been coding for ten years. After making you feel at home, they help you to begin your path to learn the skill of CSS or any other skill you choose.

FreeCodeCamp: Though most of their programming tutorials are cookie cutter, short and straight to the point, they provide an excellent overview.  I have found that when you go through their course, it’s best to go through it a second time and don’t be afraid to hit the pause button.

General Assembly Dash: Unlike some of the other resources, you will have to sign in to gain access to their program.  However, when you get inside, you will be able to learn CSS with projects. You will build projects real time and get feedback in the duration.

W3schools: W3schools started it all. They are the foundation of programming. In these tutorials you will receive examples, exercises, quizzes or tests, references and at the end, a certification. This site has “world’s largest web developer site” as the subheading and it is true.  The site has covered every question that you may have or will have on CSS. They also update it often, so the information is always accurate and up to date.

css 3rd pic

css pic2

LinkedIn Learning (formerly Lynda.com: LinkedIn Learning has become an absolute behemoth when it comes to learning about programming and giving insight into different programming careers. LinkedIn Learning can still be accessed by your public library card. This is how I learned about the resource and I used it extensively. When you finish a course, you will get a notification on the screen asking if you want to publish the certification to LinkedIn.

Team Treehouse: There is a free seven-day trial. Afterward, there are tiers of membership from “Basic” to “Techdegree” ranging from twenty-five dollars to one hundred ninety-nine dollars.

Udemy: Udemy gives a few free courses but are certainly known for their paid courses. You can choose a popular instructor in CSS, sign up for their class and get going. I actually took a couple of the classes by Udemy instructors on YouTube and found that they were on Udemy teaching a more in-depth version of that course.

Your Library (books on CSS): There are so many books at the library on CSS that it could be hard to decide which one to pick when standing in front of them all. What I usually do in this situation is take out my phone and check Google for the ratings on each. I check out the one with the highest rating, take it home and get started.

Stephan Mischook on YT has an excellent free series on CSS.  His channel is filled with technology and business advice. He backs everything that he says up with decades of experience. Also, using his degree in psychology, he is educated to teach in the way that people learn best.  This works. Most of all, he gives the kind of wisdom in the programming and small business world that some professors can’t or don’t share when you’re paying thousands of dollars per year in tuition. He’s rare.

A Final Note

Keep in mind that the best place to learn, in my opinion, is college.  The college classroom gives you the instructor and the “certification” (a grade at the end) whereas, when you finish an online course or YT video, you may or may not test and may or may not have to seek out your own certification. I also found value in college by collaborating with other students. As an introvert, I do not mind working alone. I usually prefer it. However, when it comes to learning to code, having a computer science major, who is a senior, in the CS lab across from you to ask a question is invaluable. Or there may be someone sitting right next to you that may not be a senior and may be majoring in another computer field, yet had to take a couple of programming courses, that you can talk to takes some of the anxiety away. I also cannot stress enough how valuable the ability to email your instructor or TA a specific question and get help with it will be. That may not be the case online, depending on which route you choose.

In conclusion, this is a great way to learn or get started. Generally, most of these ten courses will offer a deeper dive into CSS for a fee.  They will then teach you more advanced skills, and they will offer testing and/or offer a certification at the conclusion.

So, in summary, the 10 best places to learn CSS are:

CSSTutorial.net

Codeacademy

FreeCodeCamp

General assembly dash

W3schools

LinkedIn Learning

Team Treehouse

Udemy

The Library (books on HTML)

Stephan Mischook

If you are just getting started and are wondering what the best hardware is to use when coding, please see my advice here.

Disclosure: Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Always use a good, solid computer for your programming journey!

Image by Alltechbuzz from Pixabay

Image by Marcin desing707 from Pixabay

Image by StockSnap from Pixabay