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The Biggest Challenges Facing Small Businesses in 2025—and Beyond

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Hello, friends! I’ve met so many inspiring people who have taken that brave leap into small business ownership, pouring their heart and soul into their dreams. But let me tell you, the road isn’t always easy! And as we’re stepping into 2025, the landscape for small businesses is more complex than ever. From economic shifts to digital demands, small business owners have to stay sharp, agile, and creative to keep thriving.

Let’s talk about some of the biggest challenges small businesses are facing in 2025, with a few real-life examples that I think you’ll find relatable. We’ll also take a look at what’s coming down the road after 2025—and yes, I’ll let you in on a little secret about how to stay ahead in this game with the help of a strong online presence.

The Economic Roller Coaster

In 2025, we’re still feeling the aftershocks of inflation, and it’s putting the squeeze on small businesses. According to the National Federation of Independent Business, around 78% of small business owners report that the rising costs of goods and labor are their biggest challenges. When you’re paying more for the same products and your customers are spending less, it’s tough to keep the lights on.

Take Ella’s Boutique in Atlanta. Ella started her boutique with a vision of offering curated fashion finds that are both stylish and affordable. But as supplier prices rose over the past two years, her margins started to shrink. And with customers tightening their budgets, her revenue began to take a hit. Ella’s solution? She revamped her website, focusing on high-quality images, videos, and virtual styling sessions to attract online shoppers. It worked wonders! She now reaches customers nationwide, and her online sales are helping her offset the cost of doing business locally.

But inflation isn’t the only challenge. We’re also seeing higher interest rates, making it difficult for small businesses to access loans. A report from the Small Business Administration shows that only 34% of small businesses in 2025 were able to secure bank loans, compared to 50% five years ago. For businesses looking to expand or purchase new inventory, this is a big hurdle.

Digital Competition and Changing Consumer Habits

The digital marketplace is more crowded than ever, and for small businesses, standing out online can feel like an uphill battle. A survey from GoDaddy found that 70% of small businesses feel overshadowed by larger companies with bigger budgets for marketing and advertising. But here’s the thing: even if your small business is competing with big brands, a strong, well-designed website can give you the visibility you need.

Consider Daniel, who runs a small coffee shop in Austin, Texas. When he first started, he relied mostly on foot traffic. But as more coffee shops opened up in his area and as consumers began looking for convenience, he knew he had to adapt. Daniel created a website where customers could easily place online orders, sign up for his monthly coffee subscription service, and follow his blog featuring the stories behind his ethically sourced beans. His online presence gave him a boost, and today, over 40% of his revenue comes from online orders and subscriptions.

The Labor Shortage: Hiring and Retention Woes

Finding skilled workers has been one of the biggest challenges for small businesses in 2025. In fact, according to a recent report from the U.S. Chamber of Commerce, 55% of small businesses are struggling to find qualified employees. And when you do find good help, keeping them is another story—high turnover rates have become a significant burden.

Sarah’s Day Spa in Miami is a great example. With the rising demand for her services, Sarah needed more estheticians and receptionists to keep up. But every time she hired, she found herself losing employees within a few months. So, what did she do? She started offering perks like flexible scheduling, online training programs, and even profit-sharing for her loyal employees. And she shared all of these benefits right on her website, creating a careers page that showed potential hires just how much she valued her team. Her transparency not only improved her retention rates but also attracted skilled workers who were aligned with her mission.

Cybersecurity: The Rising Threat

With small businesses going digital, cybersecurity is no longer just a concern for big corporations. In 2025, cyberattacks are on the rise, and small businesses are prime targets. A report by the Cybersecurity and Infrastructure Security Agency (CISA) shows that 60% of small businesses that experience a cyberattack end up closing within six months. The stakes are high, and every small business owner should take cybersecurity seriously.

Imagine Jack, who owns a small accounting firm in Dallas. Last year, his website was hacked, and his client data was compromised. The fallout was devastating—not only did he lose business, but he also had to spend thousands on cybersecurity fixes and client notifications. Jack’s experience is a reminder to all small business owners that cybersecurity measures—like encrypted customer data and secure online payment options—are worth the investment. Today, he runs a secure website and shares cybersecurity tips with his clients, turning a painful lesson into a valuable service.

Looking Ahead: Challenges Beyond 2025

So, what’s coming next? After 2025, small businesses will continue to face a fast-changing environment with new challenges on the horizon.

  1. Sustainability Demands: Consumers are increasingly concerned about the environment, and businesses of all sizes are being called to act. According to a survey by Nielsen, 73% of Millennials and Gen Z consumers are willing to pay more for sustainable products. By 2030, small businesses may face new regulations or pressures to reduce their carbon footprint, and a website highlighting sustainable practices could become a valuable marketing tool.
  2. AI and Automation: Artificial intelligence is transforming the way businesses operate. After 2025, we’ll see more small businesses using AI for everything from customer service chatbots to inventory management. This shift will make business processes faster and more efficient, but small business owners may face a learning curve in adapting to these tools. Investing in a website that’s AI-ready will be key to staying competitive.
  3. Global Competition: With more people shopping online, small businesses will increasingly compete with international brands. Websites with a unique voice, clear branding, and standout content will help small businesses attract loyal, local customers—even in a globalized market.

Tech-ke: Helping Small Businesses Stay Ahead

Now, if you’re a small business owner and these challenges sound all too familiar, I have something special to share with you. My friends over at Tech-ke know exactly what it takes to create a website that helps businesses not just survive, but thrive. Based right here in Tennessee, Tech-ke is all about building websites that are tailored to the needs of small businesses in today’s digital world.

Whether you’re looking for a brand-new website or a fresh redesign, Tech-ke can help you create a site that captures your brand’s personality, engages customers, and sets you apart from the competition. They use cutting-edge technology, including high-quality videos and even drone footage, to make sure your business shines. So, if you’re ready to step up your online presence, Tech-ke can help you build a digital platform that not only attracts customers but also prepares you for whatever challenges lie ahead.

By facing today’s challenges head-on and investing in a strong digital presence, small businesses can build a foundation for long-term success. Let’s keep pushing forward, friends, and show the world what small business owners are capable of!

4o

The Southern Advantage: How Businesses in the South Are Using Websites to Compete and Win in Today’s Digital Market

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Hello, friends! Now, when we talk about small businesses in America, we often think of bustling cities like New York, Los Angeles, and Chicago—the places that seem to set the trends, right? But let me tell you, there’s a quiet revolution happening in the southern United States, where businesses from Nashville to Miami are leveraging the power of websites to connect with their communities, reach broader markets, and grow in ways that we haven’t seen before.

Let’s dig in and see how small businesses across southern states are catching up and, in many ways, leading the pack in the digital age. We’ll look at some stats, explore the growing momentum of digital tools in cities like Huntsville and Tampa, and uncover how businesses down South are using their websites to capture a slice of the national market.

The Southern States Online: Stats You Need to Know

When it comes to businesses and websites, there are some surprising numbers. According to a recent survey by the U.S. Small Business Administration, only about 64% of small businesses nationwide have a website. Now, here’s where it gets interesting: small businesses in southern states are actually leading when it comes to recent growth in website adoption.

In the South, cities like Dallas, Atlanta, and Tampa are seeing a boom in small businesses getting online for the first time or investing in significant website updates. A report by the National Federation of Independent Business showed that between 2021 and 2023, website adoption rates for small businesses in the South grew by 14%, outpacing every other region of the United States. Compare that with the Midwest, which saw a growth rate of only 7% in the same period, and you can see how the South is really embracing the power of online marketing.

But let’s not stop at just numbers. Businesses in southern cities like Huntsville and Nashville are also leading the way with creative and innovative website strategies. For example, many are adding features like online appointment booking, e-commerce platforms, and virtual customer service tools. A report by GoDaddy found that small businesses with e-commerce options on their websites increased sales by up to 30% in the last two years alone. And in cities with thriving tourism, like Miami and New Orleans, a solid website is critical for engaging visitors who plan their trips online.

Southern Cities Embracing the Digital Shift

Let’s take a look at a few cities making digital waves. In Nashville, known for its thriving music scene and hospitality, small businesses are taking inspiration from their city’s creative roots. From boutiques to recording studios, websites are increasingly being used to promote unique, local brands to customers across the country.

In Atlanta, a powerhouse city for business and media, websites have become a must-have. The city’s vibrant startup culture, coupled with major corporations, has fostered a competitive digital landscape. Small businesses there are investing in high-quality web designs, mobile responsiveness, and e-commerce to attract the growing population of tech-savvy locals.

Dallas is another city to watch. Known for its entrepreneurial spirit, Dallas is home to countless small businesses that use websites to connect with both local customers and out-of-state clients. In fact, in Texas, it’s reported that nearly 75% of small businesses have a website, which is well above the national average. Dallas-based businesses often use their websites to showcase their Texas pride while making it easy for customers to explore products, book services, and get a feel for that distinct Dallas flair.

And let’s not forget Tampa! This city is seeing a huge boost in tourism, and its small businesses are taking advantage by creating websites that cater to both tourists and locals. In Tampa, 68% of small businesses report that their website is a key factor in their business strategy, helping them capture the attention of the millions of visitors who pour into the city every year.

How Does the South Stack Up Against the Nation?

Now, I know you might be wondering how the South compares to other regions. Well, here’s what we’re seeing: the South may not have been first to the digital party, but it’s catching up fast, with small businesses growing their online presence at an impressive rate. According to the Pew Research Center, businesses in the Northeast, particularly in tech-heavy cities like Boston and New York, led website adoption early on, with over 80% of small businesses having a web presence by 2020.

But here’s what’s interesting—southern businesses are closing that gap by creating websites that are uniquely suited to their needs. Rather than just following trends, businesses in the South are innovating to meet the demands of their local and regional markets. In many ways, they’re taking what’s worked in places like Seattle or Denver and adding their own spin.

The Future of Southern Small Business Websites

Looking ahead, the future for small businesses in the South is bright. With more people shopping and booking services online, southern businesses are recognizing that a strong website isn’t just an add-on—it’s a lifeline.

In the next 10 years, we can expect even more southern businesses to jump into the digital game with websites that go beyond basic functionality. Imagine a salon in Richmond or a restaurant in New Orleans using drones to give customers a virtual tour of their location or a boutique in Nashville showcasing its latest collection in high-definition video. This kind of technology isn’t reserved for the big players anymore. It’s accessible, it’s affordable, and it’s making a huge difference for small businesses trying to stand out in a crowded market.

Staying Competitive on a National Scale

To stay competitive, businesses in the South will need to keep investing in technology. One of the best ways to do this? By using websites that tell a story, bring value to customers, and showcase their unique southern charm. As the saying goes, you can’t just build it and hope they come—you have to bring people in with a great experience. And a modern, user-friendly website does just that.

We’re already seeing that in places like Miami and Huntsville, where small businesses with an active online presence report seeing 20% more traffic compared to their competitors. Nationwide, southern businesses are starting to gain attention as they use social media, email marketing, and mobile-friendly websites to reach a broader audience.

Tech-ke: Building Websites for Southern Businesses

So, are you ready to take your business to the next level? That’s where Tech-ke comes in! Based in Tennessee, Tech-ke specializes in helping small businesses across the South create dynamic, effective websites. Whether you’re just starting out or you’ve been in business for years, Tech-ke can help with everything from new website builds to redesigns that bring your site into the modern age.

And here’s what’s special about Tech-ke: we don’t just build websites; we use cutting-edge technology, including video content, drone footage, and interactive features, to make your business stand out. So if you’re a small business in Nashville, Atlanta, Dallas, or anywhere else in the South, let’s build something great together and show the world just what southern businesses have to offer!

With the help of Tech-ke, southern businesses can have a beautiful, functional website that serves as a digital storefront, a communication hub, and a marketing powerhouse. Let’s capture that southern spirit and share it with customers near and far!

4o

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The Evolution of Hair Salon Websites: From Static Pages to Engaging Digital Experiences

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The digital landscape has transformed dramatically over the past two decades, and hair salon websites have evolved right alongside it. Initially simple, salon websites have become sophisticated platforms that showcase artistry, connect with clients, and drive business. In this post, we’ll look at how these sites have progressed, from their earliest forms to present-day standards, drawing on notable examples and examining what’s in store for the next 10 to 15 years.

Early Hair Salon Websites: The Late 1990s to Early 2000s

In the late 1990s and early 2000s, hair salons began to establish an online presence primarily with static websites. These sites were straightforward, offering little more than basic information such as business hours, location, and a few photos of the salon. There was minimal functionality, and online booking was a luxury few could afford. A key limitation was that these sites were predominantly desktop-oriented, with no mobile responsiveness or interactivity.

A few pioneers recognized the potential of websites even in these early stages. Paul Mitchell, co-founded by Paul “Cyril Thomson” Mitchell in 1980, quickly gained a reputation as one of the most recognized brands in hair care. By the early 2000s, Paul Mitchell’s online presence was professional but still simple, primarily serving as an information source for customers and a means to introduce the product line. Despite its minimalism, the site set a foundation for others in the industry by establishing brand credibility and authority.

The Emergence of Interactive Content: 2010-2020

By the 2010s, hair salon websites were undergoing a major transformation, driven by the rise of social media, increased internet speeds, and technological advances. Andre Walker Salon, founded by Oprah Winfrey’s famed hairstylist Andre Walker, exemplifies this evolution. Andre’s website transitioned from a simple information page to a visually rich, interactive platform. This change mirrored broader trends: sites now included galleries showcasing the latest hairstyles, professional-quality photos, and even testimonials. Online booking systems also gained popularity, allowing clients to schedule appointments more conveniently than ever.

Video content also began making a significant impact. Brad Mondo, a hairstylist and internet personality known for his vibrant YouTube presence, is a prime example of how this medium helped expand brand reach and deepen customer engagement. Mondo’s website, built on his popularity and unique brand of hair education and entertainment, features tutorials and a web store. Integrating social media, live content, and e-commerce tools set a new bar for what salon websites could offer.

Current State of Hair Salon Websites: 2021 and Beyond

Today, hair salon websites have reached a new level of sophistication. In addition to showcasing services, they offer complete digital experiences tailored to clients’ needs. Key features now standard on many salon websites include mobile responsiveness, dynamic scheduling, customer reviews, e-commerce capabilities, and integration with social media platforms.

According to a 2023 survey by Statista, 85% of clients expect salons to offer online booking, and 70% prefer a site that includes a gallery or portfolio of styles. Additionally, research conducted by Phorest Salon Software in 2022 revealed that nearly 40% of clients reported choosing salons based on the strength of their website and digital presence. This statistic underscores how integral these sites have become in attracting and retaining customers.

Paul Mitchell’s current site reflects this trend. In addition to a sleek, mobile-responsive design, it includes an extensive product catalog, online booking, and links to educational content. The site highlights the importance of professional development by featuring tutorials and training opportunities, catering to both customers and hairstylists looking to improve their skills. The digital marketing strategies of brands like Paul Mitchell and Brad Mondo illustrate how these platforms have evolved beyond simple promotional tools—they are now digital ecosystems.

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Women_Long_Hair_Suhyeon_Choi

The Role of SEO and E-commerce in the Modern Hair Salon Website

An increasing number of salons leverage Search Engine Optimization (SEO) strategies to attract local clientele. Studies show that 78% of local mobile searches result in an offline purchase, highlighting the need for hair salons to rank highly in local search results. Salons also use Google My Business, reviews, and local SEO tactics to capture clients searching for services in their area.

E-commerce has become a critical component as well, with many salons offering products online. Paul Mitchell and Brad Mondo both sell branded merchandise and hair products through their sites, enabling a new revenue stream. According to a 2023 report by Grand View Research, the global haircare market is projected to grow by 4.6% annually through 2030, driven by online sales.

Data-Driven Personalization and AI Integration

Advanced data analytics and artificial intelligence (AI) are enabling a new wave of personalization on salon websites. Using algorithms, these sites can recommend products, services, and styles based on a client’s preferences and browsing history. Some salons even provide virtual try-ons, allowing users to see how different hairstyles or colors would look on them through augmented reality (AR) features.

For instance, larger brands like Paul Mitchell are experimenting with AI-based tools to suggest products to customers, making the experience more tailored and engaging. A 2022 survey by Salesforce found that 66% of customers expect brands to understand their unique needs, indicating that AI-driven personalization is becoming increasingly essential.

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Thought_Catalog_Best_Friends_Hair_Beach

Projected Trends: The Future of Hair Salon Websites (2035 and Beyond)

The next 10 to 15 years will likely bring further innovations to hair salon websites, with advancements focused on personalization, immersive experiences, and sustainability.

  1. Enhanced Personalization with AI: AI and machine learning will continue to shape the future of salon websites. By 2035, it’s projected that 90% of hair salon websites will offer AI-driven recommendations, creating a hyper-personalized user experience. For example, virtual consultations powered by AI could become a norm, helping clients identify the best styles, colors, and treatments without stepping into the salon.
  2. Immersive Virtual Experiences: With advancements in AR and virtual reality (VR), salon websites may offer virtual salon tours or even VR consultations. This technology could let clients interact with stylists, view products, and experiment with new looks in a virtual setting, bringing a new level of convenience and creativity to haircare.
  3. Sustainable Digital Practices: Sustainability is set to become a central focus for salon brands, and websites will reflect this shift. With 88% of consumers expecting companies to invest in environmental initiatives, salons will likely use their online platforms to highlight eco-friendly practices and products. Moreover, energy-efficient web design and carbon offset programs could become a standard part of the industry.
  4. Expanded E-commerce and Subscription Services: By 2035, many salons may adopt subscription-based services, allowing clients to receive regular haircare products tailored to their needs. This model, already popular among certain beauty brands, could extend to salons as a way to build customer loyalty and generate recurring revenue.

Conclusion

The evolution of hair salon websites mirrors the broader transformation of the digital landscape. From simple informational pages to dynamic digital platforms, these websites have become essential tools for salons to engage with clients and grow their brands. As technology continues to advance, we can expect even more exciting changes over the next decade, from AI-driven personalization to immersive VR experiences. The future of hair salon websites is bright, promising to blend innovation with creativity to meet the evolving needs of clients and stylists alike.

By embracing these technological trends, salons are well-positioned to offer their clients not just a haircut, but a holistic, personalized digital experience.

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Build Your Website on the Classics of Sales—Then Add Technology

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For as long as businesses have existed, effective sales have been rooted in timeless principles: understanding customer needs, establishing trust, and providing value. As technology evolved, so did the methods of reaching customers, from traditional door-to-door sales to digital marketing and e-commerce. A well-designed website has become an essential tool to reach customers, combining the art of classic sales techniques with cutting-edge technology. In this blog, we’ll explore how websites emerged as powerful sales platforms, supported by sales history, statistics, and how modern technology can take them to the next level.

A Brief History of Sales: From Face-to-Face to Online

Sales methods have adapted to changing societies and technologies throughout history. Ancient merchants bartered goods along the Silk Road, and sales took a more structured form with the Industrial Revolution. By the 20th century, as industries grew, sales became more professional, and a range of sales approaches were developed. Below are some highlights:

  1. Door-to-Door Sales (early 1900s): The Fuller Brush Company and later, Tupperware, capitalized on the personal connection of door-to-door sales, leading to annual revenues in the millions during their heyday.
  2. Telephone Sales (1960s-1980s): With the introduction of telemarketing, companies could reach customers faster. In 1985 alone, telemarketing revenue was estimated at $60 billion in the U.S.
  3. Digital Sales (1990s): As the internet gained traction, companies began using websites to reach customers. By 1999, online retail sales in the U.S. reached $20 billion. Amazon, founded in 1994, became a powerhouse, demonstrating the internet’s sales potential.
  4. E-Commerce Explosion (2000s-present): Online sales continued to climb rapidly. In 2022, e-commerce in the U.S. alone hit nearly $1 trillion, and online shopping is projected to represent 24% of all retail sales by 2026.

These numbers illustrate the shift in customer behavior and the importance of adapting sales strategies to emerging technologies. Today, the internet is a primary medium for selling, and the website is central to a successful sales strategy.

The Evolution of Websites as Sales Powerhouses

When websites first appeared in the 1990s, they primarily served as informational pages. Businesses recognized that they could expand their reach beyond physical limits, but it was still a novelty. Here are some stats that show the growth of websites as sales tools:

  • 1995: Only 23,500 websites existed, mostly as sources of information. Amazon had just launched, and people were starting to see the potential of online shopping.
  • 2000: Over 17 million websites were live, and e-commerce was becoming a buzzword. U.S. online sales reached around $27 billion.
  • 2010: Websites became essential for businesses. The number of internet users worldwide had grown to 1.97 billion, increasing the market potential.
  • 2020: E-commerce soared due to the COVID-19 pandemic. Global online sales exceeded $4.2 trillion, a 25% increase from 2019.

Today, nearly 95% of customers look up businesses online before purchasing. Websites offer more than information; they serve as virtual storefronts, creating experiences that can influence purchasing decisions. Modern websites integrate sales tools like digital payment options, customer reviews, and AI-powered recommendations, creating a comprehensive online shopping experience that drives revenue.

The Revenue Impact of Websites on Sales

The impact of websites on business revenue has been dramatic. Consider some of the top e-commerce revenue data points:

  1. Amazon: As a pioneer of online retail, Amazon’s annual revenue grew from $1.6 billion in 1999 to over $500 billion in 2022. Its success underscores how websites revolutionized product availability and customer convenience.
  2. U.S. E-Commerce Growth: The U.S. online retail industry has seen consistent double-digit growth since the early 2000s. In 2010, e-commerce accounted for 4.2% of retail sales, and by 2023, it reached nearly 20%.
  3. Global E-Commerce Statistics: Globally, online sales have transformed how products and services are sold. In 2022, 19.7% of all global retail sales were from e-commerce, a leap from 7.4% just a decade prior.

Websites don’t just create additional revenue streams; they also provide businesses with valuable data on customer behavior, allowing for more targeted and effective sales strategies. By tracking metrics like time on page, click-through rates, and purchase history, companies can continually optimize their website’s impact on revenue.

The Modern Website: A Blend of Salesmanship and Technology

Incorporating classic sales principles into a website’s design can establish trust, appeal to customers’ needs, and ultimately drive conversions. Here’s how a company can achieve this balance:

  1. Trust Building through Transparency: Clear messaging about product benefits, company values, and customer reviews builds trust, just like traditional face-to-face sales.
  2. Customer-Centric Design: A website should be easy to navigate and mobile-friendly, addressing customer needs for convenience. With 54% of web traffic coming from mobile devices, a mobile-responsive design is essential for sales.
  3. Social Proof: Showcasing testimonials, case studies, and social media endorsements echoes the classic principle of word-of-mouth, which is still one of the strongest factors in purchasing decisions.
  4. Call-to-Action Buttons: Strategically placed call-to-action buttons guide customers through the purchase journey, converting casual browsers into paying customers.

Advanced Technology: Elevating Your Website to the Next Level

In addition to following classic sales principles, today’s websites can be enhanced with advanced technology that creates memorable experiences. Here are some of the cutting-edge tools available:

  1. Videos: Video content can increase conversion rates by up to 80% when included on landing pages. With most customers preferring video over text, using video to showcase products or services is a powerful sales tool.
  2. Drone Footage: For industries like real estate, tourism, and construction, drone footage can provide unique perspectives and create visually captivating content. Aerial views and immersive videos can capture the scale and details of properties or projects in a way that traditional photos cannot.
  3. Interactive Tools: Features like virtual try-ons, 3D product views, and augmented reality (AR) applications can bring products to life online, helping customers visualize and engage with products as if they were physically present.
  4. AI-Powered Chatbots: AI can enhance customer service by providing instant responses to common questions. Over 60% of customers prefer self-service options, making AI chatbots a valuable tool to meet customer needs quickly and efficiently.
  5. Personalized Recommendations: Data-driven recommendations powered by AI can increase revenue by encouraging customers to discover and purchase products they may not have initially considered.

Ready to Transform Your Website? Tech-Ke Can Help!

Your website is more than just an online presence; it’s a powerful sales tool that, when properly built and maintained, can significantly boost your revenue. At Tech-Ke, we combine the classic principles of sales with the latest technology to create dynamic websites that captivate and convert. Whether you’re a new business looking to establish an online presence or an established company in need of a modern redesign, we have the expertise to bring your vision to life.

Our services include:

  • Engaging Video Content: High-quality videos that showcase your brand’s personality and value.
  • Drone Technology: Stunning aerial footage to give a fresh perspective on your products, services, or locations.
  • Interactive and Immersive Technology: From 3D tours to AI-driven customer engagement tools, we make your website a place where customers want to stay and explore.

Ready to make a memorable impact? Let Tech-Ke build a site that blends classic sales strategies with the best of today’s technology. Reach out to us today for a consultation, and let’s turn your website into your business’s most powerful sales tool!

Blog Citation

  1. Fuller Brush Company & Tupperware historical sales data:
    • Harvard Business Review. (n.d.). A century of sales techniques: The evolution of American consumer sales. Retrieved from https://hbr.org
  2. Telemarketing sales data:
    • American Telemarketing Association. (1985). Telemarketing in the U.S.: Industry growth and projections. [Industry report].
  3. Amazon revenue data:
    • CNBC. (2022, July 20). Amazon’s growth and e-commerce influence. Retrieved from https://www.cnbc.com
  4. U.S. e-commerce growth data:
  5. Global e-commerce statistics:
    • United Nations Conference on Trade and Development. (2023). Global e-commerce trends and projections. Retrieved from https://unctad.org
    • Statista. (2023). E-commerce share of global retail sales from 2015 to 2026. Retrieved from https://www.statista.com
  6. Video conversion rates:
  7. Mobile traffic statistics:
  8. Customer preference for self-service:
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Welcome to Tech-ke, Let’s Build Something Great Together

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At Tech-ke, we believe every business has a unique story to tell, and we’re here to help you share yours with the world in a way that attracts, engages, and inspires. Whether you’re a new business owner setting up shop for the first time or an established company ready to modernize your online presence, Tech-ke has the skills, creativity, and dedication to help build something truly special. We specialize in designing visually stunning, user-friendly websites that do more than just showcase products and services—they capture the spirit of your brand.

In today’s digital age, an online presence is critical for any business. Studies show that 94% of first impressions are related to website design, and 75% of users make judgments about a company’s credibility based solely on their website. Given that consumers form opinions within the first 50 milliseconds of landing on a website, the stakes are high. Our mission at Tech-ke is to create a digital space for you that not only makes a memorable first impression but also establishes trust and credibility with your audience.

For New Business Owners: A Memorable First Impression

For new business owners, launching a website that stands out can be a game-changer. In a world where 84% of consumers think that a business with a website is more credible than one without, a well-designed site can be the difference between success and obscurity. At Tech-ke, we understand the importance of getting it right from the start. Our team of designers and developers works closely with you to craft a website that captures the essence of your business and is fully optimized for both desktop and mobile users.

With 57% of internet users saying they won’t recommend a business with a poorly designed mobile site, our focus is on creating mobile-friendly, responsive websites that work seamlessly across devices. Our custom designs consider every detail, from intuitive navigation to clear calls-to-action, ensuring that your audience has an effortless browsing experience. Tech-ke takes care of every element so that you can confidently launch your digital storefront and start building your brand.

For Established Businesses: Cutting-Edge Redesigns

For businesses that have been operational for years, an outdated website can be a significant obstacle to growth. A study by Adobe found that 38% of people will stop engaging with a website if the content or layout is unattractive. In the rapidly changing digital landscape, a website that may have looked great a few years ago can now feel outdated, leaving a gap between your brand’s capabilities and the impression it leaves on visitors. That’s where our expertise in cutting-edge redesign comes into play.

At Tech-ke, we bring state-of-the-art technology to breathe new life into your existing website. Our redesigns go beyond visual appeal. We incorporate the latest advancements in speed, accessibility, and user experience, optimizing every element to ensure your users have a seamless experience across all devices. Our data-driven approach means that every design decision is grounded in what will most effectively engage and convert your target audience, helping you stay ahead of competitors.

Embracing Video Content for a Modern Appeal

Video is quickly becoming one of the most effective tools for capturing attention online. Statistics show that including a video on a landing page can increase conversions by up to 80%, and 87% of marketers say video has helped them increase traffic to their websites. At Tech-ke, we understand the power of video as a storytelling tool, and we help you integrate dynamic, high-quality video content that speaks to your audience.

We offer a variety of options for integrating video into your website, from smooth video backgrounds on your homepage to interactive video galleries showcasing products, customer testimonials, or behind-the-scenes insights. Our team can create custom video content in-house or work with your existing material to design engaging visuals that align with your brand. These video elements aren’t just beautiful; they’re strategically designed to boost engagement and help visitors connect with your business on a deeper level. Our expertise ensures that your video content enhances the user experience and encourages them to stay on your site longer.

Taking It to New Heights: Drone Technology

One of the most exciting innovations at Tech-ke is our use of drone technology to give your website a truly unique visual edge. Drones offer the ability to capture breathtaking aerial footage that can be used to showcase your business in ways previously impossible. Imagine presenting sweeping views of your property, manufacturing facilities, event venues, or even bustling city locations—this powerful technology can set your website apart and give your audience an immersive experience that they won’t forget.

Drone footage can increase engagement on websites by as much as 40%, and it’s becoming increasingly popular across industries, from real estate to tourism and events. For physical locations, outdoor operations, or businesses looking to make a bold statement, drone footage can provide a “wow” factor that draws in potential customers and conveys a sense of professionalism and scale. Our skilled drone operators capture high-resolution video that we seamlessly integrate into your website, providing users with a unique perspective of your business.

Building for the Future: Tech-ke’s Commitment to Innovation

As technology continues to evolve, so do consumer expectations. Users increasingly expect websites that load fast, provide instant access to information, and offer interactive experiences that engage the senses. Tech-ke remains committed to incorporating the latest advancements in web design, from AI-driven personalization to data analytics that drive continuous improvements. We work with you not only to build a website that meets today’s standards but to future-proof it, allowing you to grow with confidence.

We are dedicated to being your long-term partner in success, providing ongoing support, updates, and enhancements as your business evolves. In a world where 88% of online consumers are less likely to return to a site after a bad experience, we ensure that your website is always a reflection of your best work and values. With our advanced security measures, optimized performance, and personalized customer support, Tech-ke is your partner in maintaining a thriving online presence.

Let’s Build Something Great Together

At Tech-ke, we believe that every business has the potential to make a significant impact, and we are here to help you harness that potential. Whether you’re just starting out or looking to revamp your digital presence, our team is dedicated to creating websites that are visually stunning, user-friendly, and loaded with features that set you apart. With our focus on cutting-edge technology, including video, drone footage, and data-driven design, Tech-ke is ready to help you transform your vision into a digital experience that resonates with today’s audience.

Are you ready to make a statement? Welcome to Tech-ke, where innovation meets creativity, and your success is our priority. Let’s build something great together!

10 Places to Learn JavaScript for Free (2021)

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javascript1

javascript1

10 Places to Learn JavaScript for Free (2021)

Welcome to 2020!  If this is the year that you have chosen to learn to code, then you are not alone. Javascript is the next best place to start after you have learned HTML and CSS.  Some of the best advice that I have received is to start with the basics and learn the fundamentals.  The more of the fundamentals that you have under your belt, the better you will be at programming and developing the newer skills and languages that are sure to come afterward.

Each of these ten places have a unique style of teaching.  And if you have the time, going through more than one course could be a good idea.  It will strengthen your skills and deepen your knowledge.

The List of Ten

JavaScript.com:  When the page opens up, browse around and then click on “Learn” and go to work.  The site has several examples, a tab for resources and a tab that allows you to try JavaScript and gives feedback.

Codeacademy: This channel on YT adds a touch a charm by getting people nationwide to talk about their coding experience in a short 5- or 6-minute clip to lure you in on the home page.  My first time on the channel gave me the story of a young women from Georgia that had been coding for ten years. After making you feel at home, they help you to begin your path to learn the skill of JavaScript or any other skill you choose.

FreeCodeCamp: Though most of their programming tutorials are cookie cutter, short and straight to the point, they provide an excellent overview.  I have found that when you go through their course, it’s best to go through it a second time and don’t be afraid to hit the pause button.

General Assembly Dash: Unlike some of the other resources, you will have to sign in to gain access to their program.  However, when you get inside, you will be able to learn JavaScript with multiple projects. You will build projects real time and get feedback in the duration.

W3schools: W3schools started it all. They are the foundation of programming. In these tutorials you will receive examples, exercises, quizzes or tests, references and at the end, a certification. This site has “world’s largest web developer site” as the subheading and it is true.  The site has covered every question that you may have or will have on JavaScript. They also update it often, so the information is always accurate and up to date. It is a good reference even after you are proficient in that particular coding skill.

javascript puzzle

javascript puzzle

LinkedIn Learning (formerly Lynda.com: LinkedIn Learning has become an absolute behemoth when it comes to learning about programming and giving insight into different programming careers. LinkedIn Learning can still be accessed by your public library card. This is how I learned about the resource and I used it extensively. When you finish a course, you will get a notification on the screen asking if you want to publish the certification to LinkedIn.

Team Treehouse: There is a free seven-day trial. Afterward, there are tiers of membership from “Basic” to “Techdegree” ranging from twenty-five dollars to one hundred ninety-nine dollars.

Udemy: Udemy gives a few free courses but are certainly known for their paid courses. You can choose a popular instructor in JavaScript, sign up for their class and get going. I actually took a couple of the classes by Udemy instructors on YouTube, unknowingly, and found that they were on Udemy teaching a more in-depth version of that course.

Your Library (books on CSS): There are so many books at the library on JavaScript that it could be hard to decide which one to pick when standing in front of them all. What I usually do in this situation is take out my phone and check Google for the ratings on each. I check out the one with the highest rating, take it home and get started.

Stephan Mischook on YT has an excellent free series on JavaScript.  His channel is filled with technology and business advice. He backs everything that he says up with decades of experience. Also, using his degree in psychology, he is educated to teach in the way that people learn best.  This works. Most of all, he gives the kind of wisdom in the programming and small business world that some professors can’t or don’t share when you’re paying thousands of dollars per year in tuition. He’s rare.

js

js

A Final Note

Keep in mind that the best place to learn, in my opinion, is college.  The college classroom gives you the instructor and the “certification” (a grade at the end) whereas, when you finish an online course or YT video, you may or may not test and may or may not have to seek out your own certification. I also found value in college by collaborating with other students. As an introvert, I do not mind working alone. I usually prefer it. However, when it comes to learning to code, having a computer science major, who is a senior, in the CS lab across from you to ask a question is invaluable. Or there may be someone sitting right next to you that may not be a senior and may be majoring in another computer field, yet had to take a couple of programming courses, that you can talk to take some of the anxiety away. I also cannot stress enough how valuable the ability to email your instructor or TA a specific question and get help with it will be. That may not be the case online, depending on which route you choose.

In conclusion, this is a great way to learn or get started. Generally, most of these ten courses will offer a deeper dive into JavaScript for a fee.  They will then teach you more advanced skills, and they will offer testing and/or offer a certification at the conclusion.

So, in summary, the 10 best places to learn JavaScript are:

JavaScript.com

Codeacademy

FreeCodeCamp

General assembly dash

W3schools

LinkedIn Learning

Team Treehouse

Udemy

The Library (books on HTML)

Stephan Mischook

If you are just getting started and are wondering what the best hardware is to use when coding, please see my advice here.

Disclosure: Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Always use a good, solid computer for your programming journey!

Image by Alltechbuzz from Pixabay

Image by Nikin from Pixabay

Image by tsmr from Pixabay

Mac trackpad for blog

7 Fantastic Features of the MacBook Pro

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There are so many excellent features in my favorite laptop. Here are a few of them in “7 Fantastic Features of the MacBook Pro.”

Macbook Pro

MacBook Pro

 

 

Who is using the MacBook Pro?

MacBook Use Stats

MacBook Use Stats

 

Source: StatCounter Global Stats – OS Market Share

According to the statistics above, Mac users are about 17% of the population using computers. Coding on a MacBook Pro is popular. Programmers spend a lot of time on our computers. It is an experience that we want to be pleasurable and efficient.  Below are “The 7 Fantastic Features of the MacBook Pro”. 

Coding

You’ve made the decision to learn to code. It’s time to get busy coding; on a MacBook Pro. The actual task of sitting down at a computer to code is intimidating.  It is less intimidating when you have the right hardware. A MacBook Pro laptop is the definition of “the right hardware”. It is sleek and performs tasks more efficiently than most computers.  The experience of using an Apple machine cuts the intimidation in half. There are also many applications that work well on the Mac and are suitable for coding. Xcode is a great environment and we will discuss that.  There are six other environments to code comfortably in on the MacBook Pro.

Let’s Talk About The Mac’s Xcode

In Xcode, you can program in C++. You can also build iOS apps. I have done both. There are other languages that you can code in as well.  It is Apple’s offer for coding with an IDE.  Also, this Apple machine is the only way that you can build iOS apps.

“Xcode makes it easy to get a huge head start on turning your existing iPad app into a native Mac app. Your Mac and iPad apps share the same project and source code, so any changes you make translates to both platforms. And your newly created Mac app runs natively, utilizing the same frameworks, resources, and even runtime environment as apps built just for Mac. Deliver your new Mac app to an engaged audience of over 100,000,000 active Mac users.”- Apple.com 

Visual Studio Code 

Visual Studio Code  is a Microsoft product but translates really well to the MacBook.  Just learning to code, Visual Studio Code for Mac made coding easier for me to understand. I downloaded it to my Mac and have been using it for projects since that time. It is my favorite of the “7 Fantastic Features of the MacBook Pro”.

“VS Code helps you be instantly productive with syntax highlighting, bracket-matching, auto-indentation, box-selection, snippets, and more. Intuitive keyboard shortcuts, easy customization and community-contributed keyboard shortcut mappings let you navigate your code with ease. Visual Studio Code includes an interactive debugger, so you can step through source code, inspect variables, view call stacks, and execute commands in the console.” – code.visualstudio.com

The MacOS Terminal

The MacOS Terminal is practical and is mostly free of clutter.  Therefore a programmer can get the job done faster and more efficiently.

“Terminal is a Mac command line interface. There are several advantages to using Terminal to accomplish some tasks — it’s usually quicker, for example.” –Igor Degtiarenko, MacPaw

The MacBook Features

The TechLead, an ex-Google, Ex-Facebook Software Engineer lead gives a solid explanation on the subject.  He states that “Everyone knows what the MacBooks are. They are very reliable. The screen color is well tuned….[it’s high resolution] the build quality is nice; the trackpad works well and Macs are used by all industry engineers (in Silicon Valley at least)”.

Screen

Mac screens

Mac screens

 

 

 

 

 

What do we need to know about MacBook screens?  Retina Display. This is the term that was coined by Apple and sums up the quality of its screens on its products.  Macworld states, “The first and most important criterion is pixel density: the statistic that generally gives the best idea of a screen’s sharpness. When Steve Jobs launched the iPhone 4, and with it the first Retina display, he described it as having a screen with so many pixels packed so closely together (it was rated as 326ppi – pixels per inch) that they were imperceptible to the human eye at a distance of 12 inches. You wouldn’t see individual pixels: you’d just see the image those pixels created.” -Macworld.co.uk (link above).

The Mac following is a following is because of this. You simply cannot see the pixels on the computer screen and pixel density is major when you are coding.  I am sure all programmers want whatever code they have executed to be displayed on the best screen possible.  Macs do not get it wrong.

 

Durability

Mac keyboard

Mac keyboard

 

 

 

 

 

 

“The MacBook’s unibody enclosure is made from a single block of aluminum, making the new MacBook fundamentally thinner, stronger and more robust with a fit and finish that we’ve never even dreamed of before.”-Jonathan Ive, Apple’s senior vice president of Industrial Design.

This is also the favorite of the 7 Fantastic Features of the MacBook Pro according to most Youtube videos that feature it. 

The manufacturing process , linked here with pictures, is amazing.  The unibody design explains why the Macbook is so sleek in comparison to other computers. My Chromebook is rough and rigid.  My Lenovo seems to be made of the same material and put together from multiple parts. They both remind me of having a cheese grater on my lap in the summer when I’m trying to code. Not good. The MacBook is smooth and cool. It is pleasurable to sit on my lap if I have that skirt or shorts on.  Other manufacturers may not have considered that women who code don’t want a cheese graters on their laps.  Apple did. Thank you.

Keyboard

2nd Mac Keyboard

Lit  Mac Keyboard

 

 

 

 

 

 

It seems Apple thought of everything. The keyboard is also a part of the joyous experience while coding. I can see at night when I code because a light shines from beneath the letters I’m typing.

“A portion of the front edge is milled thin enough that a laser can be used to micro-perforate the metal to allow light from the sleep indicator LED to pass through the metal. When the sleep indicator is off, the metal appears to be solid.  The environmentally-friendly LED backlit display also offers other advantages; it turns on instantly when the display is opened as there is no warm up time required by a conventional cold cathode fluorescent lamp backlight.” – Apple Insider

This light is a programmer’s friend.  The makers of Macintosh knew this because they were computer programmers and were up all hours of the night programming…just like us.

Trackpad

Mac trackpad

Mac trackpad

 

 

 

 

 

 

The MacBook Pro’s Trackpad, also called the magic trackpad, is so responsive that it is like magic. The glass on metal trackpad earned a patent designed by Steve Jobs and Jony Ive in 2008.

“The Force Touch trackpad…When you press on the trackpad, the Taptic Engine fires up and shakes the surface of the trackpad. Your brain interprets the vibration and the pressure as a downward click, even though that’s not what’s actually happening. (The vibration from the Taptic Engine is from side to side, not up and down.) But what Apple has implemented—a series of force sensors underneath the trackpad surface and a Taptic Engine that can vibrate the surface on demand—is a remarkable simulation of the real thing.” – Jason Snell, Macworld

And now, after learning all of this, you know that an investment in a Macbook is the right choice if you are coding. Programmers around the world enjoy the experience of coding more because of Apple. It is not a fluke that most programmers use this hardware. It is a choice.

At the time of this writing, this MacBook Pro is almost half price, which is insane! You should now have an idea of the enormous value that you’re getting.  But if not, I do and you’ll still be thanking me years from now. You’re welcome.

Buy Your MacBook Pro

Starter Mac:

Your Forever Mac:

Or if you need something in between:

Credits:

TechLead: YouTube video (linked)

Mac screens Image by Nick_H from Pixabay

Mac keyboard Durability Image by Tobias Heine from Pixabay

Lit Mac keyboard Image by Rogerio Rogeriomda from Pixabay

Trackpad of a MacBook Image by Free stock photos from www.rupixen.com from Pixabay

Tech-Ke Solutions

SQL

Learn SQL (2021)?

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What is SQL?

SQL stands for structured query language.  SQL is most students’ first experience with a database. My first experience was Access.  Before Access, I had an Excel class.  Excel spreadsheets were revolutionary in its time because it organized data when no other program could. I feel like I worked my way up to SQL. They are all methods, created by Microsoft, to organize data.

SQL is the most efficient way to organize complex data. It is a relational database.  All of the information in the database is related. Information is divided into tables and rows. There can be hundreds of tables and rows that relate to one another.  A great example is the database for a mid-sized college. There are thousands of students and these students have classes. The classes have grades attached. Students’ home addresses and phone numbers are also there. These are named and categorized a certain way in the database. There are tables of keys.  We will find foreign keys. There are primary  and composite keys. Also in the chart are surrogate keys. There are natural keys as well.

A very important task to learn with SQL is how to backup and restore. We also have to run or execute queries. These are two important skills to master. There are others of course. However, if freelancing, this is extremely important. A great deal of the requests for freelance help centers around restoration. An example is that a company’s database has been corrupted. They need the database restored without losing any of its data. This is preferable of course. However, if this was not properly handled by the original database administrator, it may not be possible. This is why it needs to be backed up properly the first time. Restores are not problematic afterward.

All That Data

Forbes Contributor Adrian Bridgewater writes the following. “Smart cars and Internet-connected machines are starting to produce huge volumes of time-stamped data.  Companies need to collect and analyze [that] data.” “New software monitoring and measuring strategies have created enormous logs of events that need similar treatment. These trends account for the largest portion of data growth today. The data from these sources always has a core element of time that is crucial to any meaningful analysis. Many enterprises will realize they need a specific strategy for time series data to glean the full value of their business potential,” said InfluxData’s Kaplan.

SQL will handle the above analysis. The statement mentions “enormous logs of events” and that is SQL’s specialty. They will be a huge part of strategy revolved around data in the future.

Data Engineering

“A data engineer works with sets of data to advance data science goals. Unlike other roles, such as a data scientist, a data engineer is not generally as involved in overall strategic analysis. She is more deeply involved in working hands-on with the data sets.” ~ TechoPedia

Sometimes called a database Administrator or DBA, we usually use the programming language Python for scripting. We may also use R or Java.  More coding is involved in data engineering. More calculation is involved in data science.  I have taken a couple of programming classes, and it is encouraged to data engineers. We write the scripts for the data. SQL is the basis and programming is an essential part.

“Data engineers work with the life cycle of data sets to help make data useful to a project. Many are primarily interested in aggregating raw data and making it into useful, ordered and structured data formats.” ~Techoppedia

The Pay

The pay is solid.  It is an attraction of the career.  Glassdoor estimates the salary for data engineers in my area, the southest, at 70k-135k.  One can work remotely or at the office.  The freedom is great but the workdays can be long. Coding at a computer on a project is a marathon. It  does not matter if it is to write a program for a database or a website. The end of the project is satisfying and it is a  great relief. Afterward, you will move on to another project if you are freelancing. If working for a company and on salary, monitoring the build will be the job.

Freelancing and salary at a company are the main ways to earn a living using SQL.  However, there is no set industry that we must stay in to use our SQL skills.  We can work in marketing. Paper product companies need past, present and future (or predictive) data to grow. The same is true for the financial field. Market analysis is super competitive and the best tools must be used to get ahead and to stay ahead. Those tools include relational databases.

Growth in the Field

Keep learning and growing in the field. Mentors and advisors constantly remind us. SQL is always evolving and we have to evolve as well. It will take several classes and practice at home to master SQL.  We work on many projects on our own and those of our employers to master the trade.

Growth in this field can take us many places. Artificial intelligence. Machine learning. Data migration. Big data. Internet of things (IoT). These are all subsections of the field.  And they are pretty large subsections.

What are the tools that data engineers work with to achieve data visualization and other hot terms for this field to get comfortable with.  Linux. Hive. Spark. Hadoop. Red Hat. Ubuntu. Power BI. ETL. Presto. Phoenix. Drill. Spark SQL. Data Lake. Azure. Normalization. Query builder. When learning SQL, we should become familiar with these terms. Learning about these with create opportunities and open doors.

Always use a good solid computer for your programming journey. I recommend the following computers.

Alienware 17R4 Intel Core i7-7700HQ X4 2.8GHz 32GB 1TB+1TB SSD Win10, Silver (Renewed)

Alienware Computer

Alienware Computer

Microsoft Surface Pro 6 2 in 1 PC Tablet 12.3″ (2736×1824) Touchscreen, i5-8250U, 8GB RAM, 256GB SSD w/Fingerprint Type Cover, Surface Pen, Dock, Mouse, Backlit, Webcam, Fanless, Win 10 – Black

Surface Computer

Surface Computer

Disclosure: Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Credits:

Forbes: Adrian Bridgewater (linked above)

Photo by Kevin Ku on Unsplash

Glassdoor.com

Tech-Ke Solutions

Hello world!

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I remember the exact day that I fell in love with technology.

It was early fall, 2007.  I worked for a Nashville law firm and my boss gave me his club seat tickets to a Tennessee Titans game.  I sat there watching the game when the man seated in front of us pulled out a sleek black phone device.  It looked like a shiny black device.   The front was made of glass, solid glass; the back, solid black with an apple in the top center.  When he turned the phone one way, the picture would adjust to the turn. I don’t care how many times he moved the phone, the picture on the screen continued to respond to his positioning of it.  I proclaimed my love  for Apple then and there.

My attention to the actual game on the field long gone, I watched as he took the picture, transformed it into an email and sent it on its way.  I heard a “swish” when he hit the “send” button.  He put his phone away and I was sad.

As soon as the game was over, I researched everything that I could find on the iPhone.  A few months later a package arrived for me… a white Macbook and a new black iPhone.

At Tech-Ke, we are obsessed with the idea that we can make our clients walk away from our products and services just as mesmerized as I was at that football game in 2007.

Welcome to your Tech-Ke.

 

Ukela Alred

Founder and CEO of Tech-Ke