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The Biggest Challenges Facing Small Businesses in 2025—and Beyond

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Open_Space_Scott_Walsh_Photography

Hello, friends! I’ve met so many inspiring people who have taken that brave leap into small business ownership, pouring their heart and soul into their dreams. But let me tell you, the road isn’t always easy! And as we’re stepping into 2025, the landscape for small businesses is more complex than ever. From economic shifts to digital demands, small business owners have to stay sharp, agile, and creative to keep thriving.

Let’s talk about some of the biggest challenges small businesses are facing in 2025, with a few real-life examples that I think you’ll find relatable. We’ll also take a look at what’s coming down the road after 2025—and yes, I’ll let you in on a little secret about how to stay ahead in this game with the help of a strong online presence.

The Economic Roller Coaster

In 2025, we’re still feeling the aftershocks of inflation, and it’s putting the squeeze on small businesses. According to the National Federation of Independent Business, around 78% of small business owners report that the rising costs of goods and labor are their biggest challenges. When you’re paying more for the same products and your customers are spending less, it’s tough to keep the lights on.

Take Ella’s Boutique in Atlanta. Ella started her boutique with a vision of offering curated fashion finds that are both stylish and affordable. But as supplier prices rose over the past two years, her margins started to shrink. And with customers tightening their budgets, her revenue began to take a hit. Ella’s solution? She revamped her website, focusing on high-quality images, videos, and virtual styling sessions to attract online shoppers. It worked wonders! She now reaches customers nationwide, and her online sales are helping her offset the cost of doing business locally.

But inflation isn’t the only challenge. We’re also seeing higher interest rates, making it difficult for small businesses to access loans. A report from the Small Business Administration shows that only 34% of small businesses in 2025 were able to secure bank loans, compared to 50% five years ago. For businesses looking to expand or purchase new inventory, this is a big hurdle.

Digital Competition and Changing Consumer Habits

The digital marketplace is more crowded than ever, and for small businesses, standing out online can feel like an uphill battle. A survey from GoDaddy found that 70% of small businesses feel overshadowed by larger companies with bigger budgets for marketing and advertising. But here’s the thing: even if your small business is competing with big brands, a strong, well-designed website can give you the visibility you need.

Consider Daniel, who runs a small coffee shop in Austin, Texas. When he first started, he relied mostly on foot traffic. But as more coffee shops opened up in his area and as consumers began looking for convenience, he knew he had to adapt. Daniel created a website where customers could easily place online orders, sign up for his monthly coffee subscription service, and follow his blog featuring the stories behind his ethically sourced beans. His online presence gave him a boost, and today, over 40% of his revenue comes from online orders and subscriptions.

The Labor Shortage: Hiring and Retention Woes

Finding skilled workers has been one of the biggest challenges for small businesses in 2025. In fact, according to a recent report from the U.S. Chamber of Commerce, 55% of small businesses are struggling to find qualified employees. And when you do find good help, keeping them is another story—high turnover rates have become a significant burden.

Sarah’s Day Spa in Miami is a great example. With the rising demand for her services, Sarah needed more estheticians and receptionists to keep up. But every time she hired, she found herself losing employees within a few months. So, what did she do? She started offering perks like flexible scheduling, online training programs, and even profit-sharing for her loyal employees. And she shared all of these benefits right on her website, creating a careers page that showed potential hires just how much she valued her team. Her transparency not only improved her retention rates but also attracted skilled workers who were aligned with her mission.

Cybersecurity: The Rising Threat

With small businesses going digital, cybersecurity is no longer just a concern for big corporations. In 2025, cyberattacks are on the rise, and small businesses are prime targets. A report by the Cybersecurity and Infrastructure Security Agency (CISA) shows that 60% of small businesses that experience a cyberattack end up closing within six months. The stakes are high, and every small business owner should take cybersecurity seriously.

Imagine Jack, who owns a small accounting firm in Dallas. Last year, his website was hacked, and his client data was compromised. The fallout was devastating—not only did he lose business, but he also had to spend thousands on cybersecurity fixes and client notifications. Jack’s experience is a reminder to all small business owners that cybersecurity measures—like encrypted customer data and secure online payment options—are worth the investment. Today, he runs a secure website and shares cybersecurity tips with his clients, turning a painful lesson into a valuable service.

Looking Ahead: Challenges Beyond 2025

So, what’s coming next? After 2025, small businesses will continue to face a fast-changing environment with new challenges on the horizon.

  1. Sustainability Demands: Consumers are increasingly concerned about the environment, and businesses of all sizes are being called to act. According to a survey by Nielsen, 73% of Millennials and Gen Z consumers are willing to pay more for sustainable products. By 2030, small businesses may face new regulations or pressures to reduce their carbon footprint, and a website highlighting sustainable practices could become a valuable marketing tool.
  2. AI and Automation: Artificial intelligence is transforming the way businesses operate. After 2025, we’ll see more small businesses using AI for everything from customer service chatbots to inventory management. This shift will make business processes faster and more efficient, but small business owners may face a learning curve in adapting to these tools. Investing in a website that’s AI-ready will be key to staying competitive.
  3. Global Competition: With more people shopping online, small businesses will increasingly compete with international brands. Websites with a unique voice, clear branding, and standout content will help small businesses attract loyal, local customers—even in a globalized market.

Tech-ke: Helping Small Businesses Stay Ahead

Now, if you’re a small business owner and these challenges sound all too familiar, I have something special to share with you. My friends over at Tech-ke know exactly what it takes to create a website that helps businesses not just survive, but thrive. Based right here in Tennessee, Tech-ke is all about building websites that are tailored to the needs of small businesses in today’s digital world.

Whether you’re looking for a brand-new website or a fresh redesign, Tech-ke can help you create a site that captures your brand’s personality, engages customers, and sets you apart from the competition. They use cutting-edge technology, including high-quality videos and even drone footage, to make sure your business shines. So, if you’re ready to step up your online presence, Tech-ke can help you build a digital platform that not only attracts customers but also prepares you for whatever challenges lie ahead.

By facing today’s challenges head-on and investing in a strong digital presence, small businesses can build a foundation for long-term success. Let’s keep pushing forward, friends, and show the world what small business owners are capable of!

4o

The Southern Advantage: How Businesses in the South Are Using Websites to Compete and Win in Today’s Digital Market

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Analytics_on_computer_screen_Luke_Chesser_Photography

Hello, friends! Now, when we talk about small businesses in America, we often think of bustling cities like New York, Los Angeles, and Chicago—the places that seem to set the trends, right? But let me tell you, there’s a quiet revolution happening in the southern United States, where businesses from Nashville to Miami are leveraging the power of websites to connect with their communities, reach broader markets, and grow in ways that we haven’t seen before.

Let’s dig in and see how small businesses across southern states are catching up and, in many ways, leading the pack in the digital age. We’ll look at some stats, explore the growing momentum of digital tools in cities like Huntsville and Tampa, and uncover how businesses down South are using their websites to capture a slice of the national market.

The Southern States Online: Stats You Need to Know

When it comes to businesses and websites, there are some surprising numbers. According to a recent survey by the U.S. Small Business Administration, only about 64% of small businesses nationwide have a website. Now, here’s where it gets interesting: small businesses in southern states are actually leading when it comes to recent growth in website adoption.

In the South, cities like Dallas, Atlanta, and Tampa are seeing a boom in small businesses getting online for the first time or investing in significant website updates. A report by the National Federation of Independent Business showed that between 2021 and 2023, website adoption rates for small businesses in the South grew by 14%, outpacing every other region of the United States. Compare that with the Midwest, which saw a growth rate of only 7% in the same period, and you can see how the South is really embracing the power of online marketing.

But let’s not stop at just numbers. Businesses in southern cities like Huntsville and Nashville are also leading the way with creative and innovative website strategies. For example, many are adding features like online appointment booking, e-commerce platforms, and virtual customer service tools. A report by GoDaddy found that small businesses with e-commerce options on their websites increased sales by up to 30% in the last two years alone. And in cities with thriving tourism, like Miami and New Orleans, a solid website is critical for engaging visitors who plan their trips online.

Southern Cities Embracing the Digital Shift

Let’s take a look at a few cities making digital waves. In Nashville, known for its thriving music scene and hospitality, small businesses are taking inspiration from their city’s creative roots. From boutiques to recording studios, websites are increasingly being used to promote unique, local brands to customers across the country.

In Atlanta, a powerhouse city for business and media, websites have become a must-have. The city’s vibrant startup culture, coupled with major corporations, has fostered a competitive digital landscape. Small businesses there are investing in high-quality web designs, mobile responsiveness, and e-commerce to attract the growing population of tech-savvy locals.

Dallas is another city to watch. Known for its entrepreneurial spirit, Dallas is home to countless small businesses that use websites to connect with both local customers and out-of-state clients. In fact, in Texas, it’s reported that nearly 75% of small businesses have a website, which is well above the national average. Dallas-based businesses often use their websites to showcase their Texas pride while making it easy for customers to explore products, book services, and get a feel for that distinct Dallas flair.

And let’s not forget Tampa! This city is seeing a huge boost in tourism, and its small businesses are taking advantage by creating websites that cater to both tourists and locals. In Tampa, 68% of small businesses report that their website is a key factor in their business strategy, helping them capture the attention of the millions of visitors who pour into the city every year.

How Does the South Stack Up Against the Nation?

Now, I know you might be wondering how the South compares to other regions. Well, here’s what we’re seeing: the South may not have been first to the digital party, but it’s catching up fast, with small businesses growing their online presence at an impressive rate. According to the Pew Research Center, businesses in the Northeast, particularly in tech-heavy cities like Boston and New York, led website adoption early on, with over 80% of small businesses having a web presence by 2020.

But here’s what’s interesting—southern businesses are closing that gap by creating websites that are uniquely suited to their needs. Rather than just following trends, businesses in the South are innovating to meet the demands of their local and regional markets. In many ways, they’re taking what’s worked in places like Seattle or Denver and adding their own spin.

The Future of Southern Small Business Websites

Looking ahead, the future for small businesses in the South is bright. With more people shopping and booking services online, southern businesses are recognizing that a strong website isn’t just an add-on—it’s a lifeline.

In the next 10 years, we can expect even more southern businesses to jump into the digital game with websites that go beyond basic functionality. Imagine a salon in Richmond or a restaurant in New Orleans using drones to give customers a virtual tour of their location or a boutique in Nashville showcasing its latest collection in high-definition video. This kind of technology isn’t reserved for the big players anymore. It’s accessible, it’s affordable, and it’s making a huge difference for small businesses trying to stand out in a crowded market.

Staying Competitive on a National Scale

To stay competitive, businesses in the South will need to keep investing in technology. One of the best ways to do this? By using websites that tell a story, bring value to customers, and showcase their unique southern charm. As the saying goes, you can’t just build it and hope they come—you have to bring people in with a great experience. And a modern, user-friendly website does just that.

We’re already seeing that in places like Miami and Huntsville, where small businesses with an active online presence report seeing 20% more traffic compared to their competitors. Nationwide, southern businesses are starting to gain attention as they use social media, email marketing, and mobile-friendly websites to reach a broader audience.

Tech-ke: Building Websites for Southern Businesses

So, are you ready to take your business to the next level? That’s where Tech-ke comes in! Based in Tennessee, Tech-ke specializes in helping small businesses across the South create dynamic, effective websites. Whether you’re just starting out or you’ve been in business for years, Tech-ke can help with everything from new website builds to redesigns that bring your site into the modern age.

And here’s what’s special about Tech-ke: we don’t just build websites; we use cutting-edge technology, including video content, drone footage, and interactive features, to make your business stand out. So if you’re a small business in Nashville, Atlanta, Dallas, or anywhere else in the South, let’s build something great together and show the world just what southern businesses have to offer!

With the help of Tech-ke, southern businesses can have a beautiful, functional website that serves as a digital storefront, a communication hub, and a marketing powerhouse. Let’s capture that southern spirit and share it with customers near and far!

4o

Sale_Sign_Justin_Lim_Photography

Build Your Website on the Classics of Sales—Then Add Technology

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For as long as businesses have existed, effective sales have been rooted in timeless principles: understanding customer needs, establishing trust, and providing value. As technology evolved, so did the methods of reaching customers, from traditional door-to-door sales to digital marketing and e-commerce. A well-designed website has become an essential tool to reach customers, combining the art of classic sales techniques with cutting-edge technology. In this blog, we’ll explore how websites emerged as powerful sales platforms, supported by sales history, statistics, and how modern technology can take them to the next level.

A Brief History of Sales: From Face-to-Face to Online

Sales methods have adapted to changing societies and technologies throughout history. Ancient merchants bartered goods along the Silk Road, and sales took a more structured form with the Industrial Revolution. By the 20th century, as industries grew, sales became more professional, and a range of sales approaches were developed. Below are some highlights:

  1. Door-to-Door Sales (early 1900s): The Fuller Brush Company and later, Tupperware, capitalized on the personal connection of door-to-door sales, leading to annual revenues in the millions during their heyday.
  2. Telephone Sales (1960s-1980s): With the introduction of telemarketing, companies could reach customers faster. In 1985 alone, telemarketing revenue was estimated at $60 billion in the U.S.
  3. Digital Sales (1990s): As the internet gained traction, companies began using websites to reach customers. By 1999, online retail sales in the U.S. reached $20 billion. Amazon, founded in 1994, became a powerhouse, demonstrating the internet’s sales potential.
  4. E-Commerce Explosion (2000s-present): Online sales continued to climb rapidly. In 2022, e-commerce in the U.S. alone hit nearly $1 trillion, and online shopping is projected to represent 24% of all retail sales by 2026.

These numbers illustrate the shift in customer behavior and the importance of adapting sales strategies to emerging technologies. Today, the internet is a primary medium for selling, and the website is central to a successful sales strategy.

The Evolution of Websites as Sales Powerhouses

When websites first appeared in the 1990s, they primarily served as informational pages. Businesses recognized that they could expand their reach beyond physical limits, but it was still a novelty. Here are some stats that show the growth of websites as sales tools:

  • 1995: Only 23,500 websites existed, mostly as sources of information. Amazon had just launched, and people were starting to see the potential of online shopping.
  • 2000: Over 17 million websites were live, and e-commerce was becoming a buzzword. U.S. online sales reached around $27 billion.
  • 2010: Websites became essential for businesses. The number of internet users worldwide had grown to 1.97 billion, increasing the market potential.
  • 2020: E-commerce soared due to the COVID-19 pandemic. Global online sales exceeded $4.2 trillion, a 25% increase from 2019.

Today, nearly 95% of customers look up businesses online before purchasing. Websites offer more than information; they serve as virtual storefronts, creating experiences that can influence purchasing decisions. Modern websites integrate sales tools like digital payment options, customer reviews, and AI-powered recommendations, creating a comprehensive online shopping experience that drives revenue.

The Revenue Impact of Websites on Sales

The impact of websites on business revenue has been dramatic. Consider some of the top e-commerce revenue data points:

  1. Amazon: As a pioneer of online retail, Amazon’s annual revenue grew from $1.6 billion in 1999 to over $500 billion in 2022. Its success underscores how websites revolutionized product availability and customer convenience.
  2. U.S. E-Commerce Growth: The U.S. online retail industry has seen consistent double-digit growth since the early 2000s. In 2010, e-commerce accounted for 4.2% of retail sales, and by 2023, it reached nearly 20%.
  3. Global E-Commerce Statistics: Globally, online sales have transformed how products and services are sold. In 2022, 19.7% of all global retail sales were from e-commerce, a leap from 7.4% just a decade prior.

Websites don’t just create additional revenue streams; they also provide businesses with valuable data on customer behavior, allowing for more targeted and effective sales strategies. By tracking metrics like time on page, click-through rates, and purchase history, companies can continually optimize their website’s impact on revenue.

The Modern Website: A Blend of Salesmanship and Technology

Incorporating classic sales principles into a website’s design can establish trust, appeal to customers’ needs, and ultimately drive conversions. Here’s how a company can achieve this balance:

  1. Trust Building through Transparency: Clear messaging about product benefits, company values, and customer reviews builds trust, just like traditional face-to-face sales.
  2. Customer-Centric Design: A website should be easy to navigate and mobile-friendly, addressing customer needs for convenience. With 54% of web traffic coming from mobile devices, a mobile-responsive design is essential for sales.
  3. Social Proof: Showcasing testimonials, case studies, and social media endorsements echoes the classic principle of word-of-mouth, which is still one of the strongest factors in purchasing decisions.
  4. Call-to-Action Buttons: Strategically placed call-to-action buttons guide customers through the purchase journey, converting casual browsers into paying customers.

Advanced Technology: Elevating Your Website to the Next Level

In addition to following classic sales principles, today’s websites can be enhanced with advanced technology that creates memorable experiences. Here are some of the cutting-edge tools available:

  1. Videos: Video content can increase conversion rates by up to 80% when included on landing pages. With most customers preferring video over text, using video to showcase products or services is a powerful sales tool.
  2. Drone Footage: For industries like real estate, tourism, and construction, drone footage can provide unique perspectives and create visually captivating content. Aerial views and immersive videos can capture the scale and details of properties or projects in a way that traditional photos cannot.
  3. Interactive Tools: Features like virtual try-ons, 3D product views, and augmented reality (AR) applications can bring products to life online, helping customers visualize and engage with products as if they were physically present.
  4. AI-Powered Chatbots: AI can enhance customer service by providing instant responses to common questions. Over 60% of customers prefer self-service options, making AI chatbots a valuable tool to meet customer needs quickly and efficiently.
  5. Personalized Recommendations: Data-driven recommendations powered by AI can increase revenue by encouraging customers to discover and purchase products they may not have initially considered.

Ready to Transform Your Website? Tech-Ke Can Help!

Your website is more than just an online presence; it’s a powerful sales tool that, when properly built and maintained, can significantly boost your revenue. At Tech-Ke, we combine the classic principles of sales with the latest technology to create dynamic websites that captivate and convert. Whether you’re a new business looking to establish an online presence or an established company in need of a modern redesign, we have the expertise to bring your vision to life.

Our services include:

  • Engaging Video Content: High-quality videos that showcase your brand’s personality and value.
  • Drone Technology: Stunning aerial footage to give a fresh perspective on your products, services, or locations.
  • Interactive and Immersive Technology: From 3D tours to AI-driven customer engagement tools, we make your website a place where customers want to stay and explore.

Ready to make a memorable impact? Let Tech-Ke build a site that blends classic sales strategies with the best of today’s technology. Reach out to us today for a consultation, and let’s turn your website into your business’s most powerful sales tool!

Blog Citation

  1. Fuller Brush Company & Tupperware historical sales data:
    • Harvard Business Review. (n.d.). A century of sales techniques: The evolution of American consumer sales. Retrieved from https://hbr.org
  2. Telemarketing sales data:
    • American Telemarketing Association. (1985). Telemarketing in the U.S.: Industry growth and projections. [Industry report].
  3. Amazon revenue data:
    • CNBC. (2022, July 20). Amazon’s growth and e-commerce influence. Retrieved from https://www.cnbc.com
  4. U.S. e-commerce growth data:
  5. Global e-commerce statistics:
    • United Nations Conference on Trade and Development. (2023). Global e-commerce trends and projections. Retrieved from https://unctad.org
    • Statista. (2023). E-commerce share of global retail sales from 2015 to 2026. Retrieved from https://www.statista.com
  6. Video conversion rates:
  7. Mobile traffic statistics:
  8. Customer preference for self-service:
Half Open Macbook Laptop

Welcome to Tech-ke, Let’s Build Something Great Together

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Half Open Macbook Laptop
Half Open Macbook Laptop

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At Tech-ke, we believe every business has a unique story to tell, and we’re here to help you share yours with the world in a way that attracts, engages, and inspires. Whether you’re a new business owner setting up shop for the first time or an established company ready to modernize your online presence, Tech-ke has the skills, creativity, and dedication to help build something truly special. We specialize in designing visually stunning, user-friendly websites that do more than just showcase products and services—they capture the spirit of your brand.

In today’s digital age, an online presence is critical for any business. Studies show that 94% of first impressions are related to website design, and 75% of users make judgments about a company’s credibility based solely on their website. Given that consumers form opinions within the first 50 milliseconds of landing on a website, the stakes are high. Our mission at Tech-ke is to create a digital space for you that not only makes a memorable first impression but also establishes trust and credibility with your audience.

For New Business Owners: A Memorable First Impression

For new business owners, launching a website that stands out can be a game-changer. In a world where 84% of consumers think that a business with a website is more credible than one without, a well-designed site can be the difference between success and obscurity. At Tech-ke, we understand the importance of getting it right from the start. Our team of designers and developers works closely with you to craft a website that captures the essence of your business and is fully optimized for both desktop and mobile users.

With 57% of internet users saying they won’t recommend a business with a poorly designed mobile site, our focus is on creating mobile-friendly, responsive websites that work seamlessly across devices. Our custom designs consider every detail, from intuitive navigation to clear calls-to-action, ensuring that your audience has an effortless browsing experience. Tech-ke takes care of every element so that you can confidently launch your digital storefront and start building your brand.

For Established Businesses: Cutting-Edge Redesigns

For businesses that have been operational for years, an outdated website can be a significant obstacle to growth. A study by Adobe found that 38% of people will stop engaging with a website if the content or layout is unattractive. In the rapidly changing digital landscape, a website that may have looked great a few years ago can now feel outdated, leaving a gap between your brand’s capabilities and the impression it leaves on visitors. That’s where our expertise in cutting-edge redesign comes into play.

At Tech-ke, we bring state-of-the-art technology to breathe new life into your existing website. Our redesigns go beyond visual appeal. We incorporate the latest advancements in speed, accessibility, and user experience, optimizing every element to ensure your users have a seamless experience across all devices. Our data-driven approach means that every design decision is grounded in what will most effectively engage and convert your target audience, helping you stay ahead of competitors.

Embracing Video Content for a Modern Appeal

Video is quickly becoming one of the most effective tools for capturing attention online. Statistics show that including a video on a landing page can increase conversions by up to 80%, and 87% of marketers say video has helped them increase traffic to their websites. At Tech-ke, we understand the power of video as a storytelling tool, and we help you integrate dynamic, high-quality video content that speaks to your audience.

We offer a variety of options for integrating video into your website, from smooth video backgrounds on your homepage to interactive video galleries showcasing products, customer testimonials, or behind-the-scenes insights. Our team can create custom video content in-house or work with your existing material to design engaging visuals that align with your brand. These video elements aren’t just beautiful; they’re strategically designed to boost engagement and help visitors connect with your business on a deeper level. Our expertise ensures that your video content enhances the user experience and encourages them to stay on your site longer.

Taking It to New Heights: Drone Technology

One of the most exciting innovations at Tech-ke is our use of drone technology to give your website a truly unique visual edge. Drones offer the ability to capture breathtaking aerial footage that can be used to showcase your business in ways previously impossible. Imagine presenting sweeping views of your property, manufacturing facilities, event venues, or even bustling city locations—this powerful technology can set your website apart and give your audience an immersive experience that they won’t forget.

Drone footage can increase engagement on websites by as much as 40%, and it’s becoming increasingly popular across industries, from real estate to tourism and events. For physical locations, outdoor operations, or businesses looking to make a bold statement, drone footage can provide a “wow” factor that draws in potential customers and conveys a sense of professionalism and scale. Our skilled drone operators capture high-resolution video that we seamlessly integrate into your website, providing users with a unique perspective of your business.

Building for the Future: Tech-ke’s Commitment to Innovation

As technology continues to evolve, so do consumer expectations. Users increasingly expect websites that load fast, provide instant access to information, and offer interactive experiences that engage the senses. Tech-ke remains committed to incorporating the latest advancements in web design, from AI-driven personalization to data analytics that drive continuous improvements. We work with you not only to build a website that meets today’s standards but to future-proof it, allowing you to grow with confidence.

We are dedicated to being your long-term partner in success, providing ongoing support, updates, and enhancements as your business evolves. In a world where 88% of online consumers are less likely to return to a site after a bad experience, we ensure that your website is always a reflection of your best work and values. With our advanced security measures, optimized performance, and personalized customer support, Tech-ke is your partner in maintaining a thriving online presence.

Let’s Build Something Great Together

At Tech-ke, we believe that every business has the potential to make a significant impact, and we are here to help you harness that potential. Whether you’re just starting out or looking to revamp your digital presence, our team is dedicated to creating websites that are visually stunning, user-friendly, and loaded with features that set you apart. With our focus on cutting-edge technology, including video, drone footage, and data-driven design, Tech-ke is ready to help you transform your vision into a digital experience that resonates with today’s audience.

Are you ready to make a statement? Welcome to Tech-ke, where innovation meets creativity, and your success is our priority. Let’s build something great together!

Drone Close Up

The 3 Biggest Reasons We Are Afraid Of Drones

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Between blockbuster movies with drones as the villian, privacy questions, and new rules and regulations, The 3 Biggest Reasons We Are Afraid Of Drones, provides a look into today’s popularity (or the lack thereof) of the new tech.

Drone Close Up
Drone Close Up
Photo: Arun Prakash

Introduction

In my last article, 12 Reasons You Must Educate Yourself About Drones (2021), I explain, in detail, why drones are currently important and why they are becoming more important in our daily lives. However the general public is only slowly warming up to them or not warming up to them at all. I am writing The 3 Biggest Reasons We Are Afraid Of Drones in an effort to understand—and maybe get to the bottom, of the resistance.

1. Movies And The “Afraid Of Drones” Factor

Drone Warfare-Angel Has Fallen Drone Attack Scene
Source: Movie Relishers

Unfortunately, the above clip was the introduction of drones to a massive amount of people. If images of drones with sonar and lidar, performing search and rescue missions to save lives and securing the safety of the rescue workers had been shown, public opinion may be different.

“Angel Has Fallen grossed $69 million in the United States and Canada, and $78.5 million in other territories, for a worldwide total of $147.5 million.” – Wikipedia

Below, we find another example of a movie casting a drone as its villain. Could this be one of The 3 Biggest Reasons We Are Afraid Of Drones?

“This terrifying, outrageous tale takes flight as a serial killer is struck by lightning while holding his precious drone. Weeks later, the drone shows up at the home of newlywed couple Chris and Rachel. Without them realizing it, the drone films the couple and takes control of their TV, computer, security system, and car. Soon Chris and Rachel fear that the device may be connected to them… and is out for horrific, hovering revenge.” – FilmIsNow Movie Trailers

The Drone
Source: FilmIsNow Movie Trailers

Let’s dissect this trailer for a moment if you don’t mind. Let’s talk about the personification of the red lights that look to be where eyes should go. How did it turn itself on without instruction? What gave it the ability to control the tech in their house? And for the life of me, how did it get into the bedroom and underneath the sheets to trick her into believing it was her husband? I too, would be terrified of a drone if this was the first time I had laid eyes on it in action. Terrified.

The Drone grossed $20,093 worldwide, not as much as Angel Has Fallen, but that equates to hundreds of fresh new eyes, and thus impressions, on drones. As a matter of fact, I scrolled through the comments of this trailer (as I always do) and there I found this comment, “Never buy a drone“, with a couple of people that agreed with him.

Two examples of a few million people (according to the box office results) that saw these films—and maybe a drone in action for the first time. This is definitely a solid argument for The 3 Biggest Reasons We Are Afraid Of Drones.

2. Privacy, One of The Biggest Reasons We Are Afraid Of Drones

Drone Privacy
Drone Privacy
Photo: Tim Mossholder

“According to our survey, 88% of Americans don’t think a neighbor’s drone delivery should be able to capture footage on their property, yet the FAA currently doesn’t have any regulations in place to restrict these actions.” – The Zebra

On the Government Technology website, writers bring to our attention two incidents of questionable drone use in Minnesota. The first one was the action of flying over a protest and the second was “flying drones to detect illegal nudity” at a beach. Some considered this “questionable” and received the following response.

” ‘To help prevent breaches of trust with drone technology, DRONERESPONDERS might point to its fourth principle for responsible drone use: clear oversight and accountability. We really recommend that you periodically audit your program so that you can reinforce that you’re using these principles,’ Werner said. ‘If drones are going to be used, there better be a good reason why they’re being used,’ Guariglia said.” – Jed Pressgrove, Government Technology

Drones are useful. They are useful in many different professions. I do believe that it will take time to decide on the best methods for use for the professions and the public. That brings me to my final topic.

3. Distrust Or Disagreement of Rules/Laws Applied, Another One of Our Biggest Fears Of Drones

Drone Over Snow
Drone Over Snow
Photo: Erik Odiin

As with most rules guiding technology today, rules follow slowly behind technology…sometimes a great deal behind. As a result, we’re all hanging on to each and every piece of news released about drones. I have even been keeping up with the Federal Aviation Administration channel on Youtube lately. They have over 40k subscribers (and climbing). To date, they have 49 videos about drones. You can find the laws, regulations as well as tips, there.

One of the basics, is that you need to register your drone. ” All drones must be registered, except those that weigh 0.55 pounds or less (less than 250 grams) and are flown exclusively under the Exception for Recreational Flyers.” – Federal Aviation Administration.

Registration
Registration
Photo: Phil Desforges

You also need to earn your Part 107 license. “In order to fly your drone under the FAA’s Small UAS Rule (Part 107), you must obtain a Remote Pilot Certificate from the FAA. This certificate demonstrates that you understand the regulations, operating requirements, and procedures for safely flying drones.” – Federal Aviation Administration.

As I mentioned above and will go into a bit more detail here, there are individuals that have already been accused of misusing this technology. Police in a Minnesota Community used a drone to monitor nudity at a lake beach.

For instance, here is one of the comments. “ ‘It makes you feel uncomfortable to just think like, oh, how often am I being watched? And what kind of authority is going on here,’ said Paula Chesley.”

There is simply no straight answer in most situations like those. Drones are so helpful to professionals that are attempting to do a job, in a more effective way. Citizens also have the right to speak out regarding the impact they may feel. Movie makers have the right to be creative and keep us glued to the screen. Lots of potential—lots of future discussion.

Conclusion

Are you afraid of drones? Why or why not? Leave a comment below. I’d love to hear your thoughts!

2021 Will Make You Give Drones The Respect They Deserve

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Introduction

From the 2021 Olympic opening show to the bowling alley drone footage that impressed Hollywood, 2021 will make you give drones the respect they deserve.

Drones are a huge part of this new era that we have entered. In my last article, 12 Reasons You Must Educate Yourself About Drones (2021), I explain, in detail, why drones are and are becoming more important in our daily lives. The things that they can accomplish and the things that they can show, are phenomenal. Here, I showcase four awe-inspiring examples.

Respect for Flying Creative Art

Here’s an interesting fact, did you know that the 2018 Winter Olympic drone show set the Genius World record for the most drones flown at the same time at 1200 plus drones? The number in 2021 was over 1800.

2021 Olympic Opening Ceremony
Source: NBC

Like the Olympic Winter games, drones demonstrated a super impressive opening at the 2021 games, as shown above. Twenty years ago—even ten years ago, we could not even fathom what we are witnessing from these flying pieces of technology today.

Olympic Night Scene
Olympic Night Scene
Photo: Ryunosuke Kikuno

Respect for Video

The drone raced from the tree line outside the bowling alley, through the front door, under tables and through the back room where the pins are kept, and repairs are made. One minute, plus, of electrifying movement, dazzled in a place where family fun is usually the primary focus. Watch it below.

Minnesota Bowling Alley Drone Video
Source: The Guardian

Quotes:

Some of the quotes for this fpv (first person view) drone project were:

“This is one of the most amazing things I’ve ever seen,” – Lee Unkrich, director.

“Holy S**t”. – Elijah Wood, actor, Lord of the Rings.

“Stupendous” – James Gunn, director, Guardian of the Galaxy.

“This kind of wonderful photographic innovation adds to the language and vocabulary of cinema, just beautiful”. – Todd Vaziri, digital artist, Transformers.

So now that I have shown you two of drones’ greatest accomplishments of the year, do you think that 2021 is giving drones the respect they deserve?

Bowling alley
Bowling Alley Photo
Photo: Todd Diemer

If not, let’s move on to a couple more examples of footage that will resonate with you nature fans.

Respect for Nature

If sports don’t interest you, maybe this footage of nature will. Feast your eyes on footage that captures robust waterfalls, and coasts over wide rivers laying between mountains while remaining steady and stealth-like.

If you grew up in the country, as I did, some of this footage may seem quite normal. If you had a more urban upbringing and only got to the countryside to visit a grandparent, aunt, uncle or other family member, then you may only see these wonders of nature on vacation or video.

Amazing Nature Video
Source: Free HD Videos

Sacrifice for Education

Volcanoes. Who can get close enough to return ample data to create a 3-D image that will ensure that scientists understand them better than ever before? Not one human; but a drone can. Even if the actual drone is lost in the volcano’s inescapable heat, the footage that they drone pilots get, is recorded in real time.

Volcano Drones
Source: National Geographic

“We were able to take a series of thousands of photographs around the top of the [Marum] crater [in Vanuatu] and then process those using a specialized software to render the first of its kind 3-D model of the volcano from inside.” -Sam Cossman, National Geographic.

Scientists noted that they are able to go back and measure things that could be “done in the moment”. An example of that would be the microbial life that lives the on the sides of the rocks after the volcanic ash has cooled. Drone footage gives them the ability to go back and study everything about microbial life there. They also insist that using this video to pair with other research that is going on in the world surrounding this topic, is how an unbelievable amount of progress will be made in science. Their goal of “Merging worlds of exploration and tech” is precisely how (in my opinion) America became an economic and technological powerhouse. Throughout history, this formula is used over and over again to create, build, license, and sell, etc. We are doing precisely what we have always done before, only now, we are using the newest, innovative vehicle.

Conclusion

Never before have we had these viewpoints. Whether it is an athletic event, a causal afternoon of a popular family sport or insight about nature, we simply have not been getting these frames. This is enough to give drones the respect they deserve in 2021 and beyond.

Which area piques your interest most? Moreover, will you start researching drones for yourself? Leave a comment below. I’d love to hear your thoughts!

2021: Drone Footage for your Website

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The Drone Trend

“We’re at the very beginning of the drone revolution.” David Pierce, Wired Magazine.   Drone footage on websites are on the rise because drone footage gets attention. Incorporating movement of all types into websites is becoming more and more popular. 2020 is the year that your website can take off, with the assistance of drone footage.

“You have probably seen websites that already use drone footage on their homepage. This is becoming a trend now with more and more website owners being able to afford such unique and stunning graphics.” Web Anywhere

Drones are a Part of Tech-Ke

At Tech-Ke, we want your website to be at the forefront of your industry as the attention grabbing website.  The web design approach of a responsive website coupled with drone footage gives your audience optimal viewing experience.  And now that you have their attention, so does your product and/or service offering.

Whether it is the background of a city, or something more specialized, take a moment to imagine the effect that a Tech-Ke website or a redesign of your current website will make. For example, the Tech-Ke website features the Manhattan background via drone and we have received more than a few compliments on it.

Why Fly

“Drones, by one definition, are neither high-tech toys nor lethal weapons. They are worker bees that are the foundation of a colony… The Belgian-based Flying-Cam, an early innovator, has received two Oscars, including the Scientific and Engineering Award for the Flying-Cam Sarah 3.0 used in the 2012 James Bond movie Skyfall.”~ Steve Goldberg, Inc Magazine.  And worker bees they are when it comes to the entertainment industry.  Drone footage in sporting events, drone footage in music videos and drone footage during weddings…now is the time to jump in and make sure that your company is a part of the drone revolution.

2020 is the year that drone footage helps your website and your business to take off!

Contact us for a quote at Tech-Ke Solutions.

Disclosure: Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Credits:

  1. David Pierce, Wired Magazine, Guide to Drones
  2. Steve Goldberg, Inc Magazine How Drones  are Shooting Movies…
  3. Web Anywhere, Unique and Stunning Graphics

Hello world!

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I remember the exact day that I fell in love with technology.

It was early fall, 2007.  I worked for a Nashville law firm and my boss gave me his club seat tickets to a Tennessee Titans game.  I sat there watching the game when the man seated in front of us pulled out a sleek black phone device.  It looked like a shiny black device.   The front was made of glass, solid glass; the back, solid black with an apple in the top center.  When he turned the phone one way, the picture would adjust to the turn. I don’t care how many times he moved the phone, the picture on the screen continued to respond to his positioning of it.  I proclaimed my love  for Apple then and there.

My attention to the actual game on the field long gone, I watched as he took the picture, transformed it into an email and sent it on its way.  I heard a “swish” when he hit the “send” button.  He put his phone away and I was sad.

As soon as the game was over, I researched everything that I could find on the iPhone.  A few months later a package arrived for me… a white Macbook and a new black iPhone.

At Tech-Ke, we are obsessed with the idea that we can make our clients walk away from our products and services just as mesmerized as I was at that football game in 2007.

Welcome to your Tech-Ke.

 

Ukela Alred

Founder and CEO of Tech-Ke